/* ========================================
   GELLIX FONT FACE
   ======================================== */
@font-face { font-family: 'Gellix'; src: url('../fonts/GellixRegular.woff2') format('woff2'); font-weight: 400; font-style: normal; font-display: swap; }
@font-face { font-family: 'Gellix'; src: url('../fonts/GellixMedium.woff2') format('woff2'); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: 'Gellix'; src: url('../fonts/GellixSemiBold.woff2') format('woff2'); font-weight: 600; font-style: normal; font-display: swap; }
@font-face { font-family: 'Gellix'; src: url('../fonts/GellixBold.woff2') format('woff2'); font-weight: 700; font-style: normal; font-display: swap; }
@font-face { font-family: 'Gellix'; src: url('../fonts/GellixExtraBold.woff2') format('woff2'); font-weight: 800; font-style: normal; font-display: swap; }

/* ========================================
   CSS CUSTOM PROPERTIES
   ======================================== */
:root {
  --red: #EA4648;
  --red-hover: #D63A3C;
  --red-glow: rgba(234, 70, 72, 0.10);
  --red-subtle: rgba(234, 70, 72, 0.06);
  --ink: #070909;
  --ink-secondary: #4A4A4A;
  --ink-muted: #767676;
  --ink-faint: #A0A0A0;
  --bg-white: #FFFFFF;
  --bg-cream: #F7F6F5;
  --bg-warm: #F0EEEB;
  --bg-cta: linear-gradient(135deg, #FFF5F5 0%, #FFF0EC 40%, #FFEEE8 100%);
  --card-shadow: 0 1px 3px rgba(7, 9, 9, 0.04), 0 6px 24px rgba(7, 9, 9, 0.06);
  --card-shadow-hover: 0 2px 8px rgba(7, 9, 9, 0.06), 0 12px 40px rgba(7, 9, 9, 0.10);
  --card-border: 1px solid rgba(7, 9, 9, 0.06);
  --card-radius: 16px;
  --font-display: 'Gellix', -apple-system, BlinkMacSystemFont, sans-serif;
  --font-body: 'Gellix', -apple-system, BlinkMacSystemFont, sans-serif;
  --max-width: 1400px;
  --section-pad: clamp(64px, 10vw, 120px);
  --section-pad-sm: clamp(48px, 7vw, 80px);
}

/* ========================================
   RESET & BASE
   ======================================== */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; }
body { font-family: var(--font-body); color: var(--ink); background: var(--bg-white); line-height: 1.6; overflow-x: hidden; }
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

/* Default section rhythm — class-level rules override where needed (.hero, .proof-bar, .logos, .partners). */
section { padding: var(--section-pad) 0; }
.noP  { padding: 0; }
.noPT { padding-top: 0; }
.noPB { padding-bottom: 0; }
.smP { padding: var(--section-pad-sm) 0; }
.smPT{ padding-top: var(--section-pad-sm); }
.smPB{ padding-bottom: var(--section-pad-sm); }

/* Background utilities */
.bg-white { background: var(--bg-white); }
.bg-cream { background: var(--bg-cream); }
.bg-ink   { background: var(--ink); }
button { cursor: pointer; border: none; background: none; font-family: inherit; }
ul { list-style: none; }

h1,h2,h3{text-wrap:balance;}

.container { max-width: var(--max-width); margin: 0 auto; padding: 0 clamp(20px, 4vw, 40px); }

.fade-up {
  opacity: 0;
  transform: translateY(32px);
  transition: opacity 0.7s cubic-bezier(0.16, 1, 0.3, 1), transform 0.7s cubic-bezier(0.16, 1, 0.3, 1);
}
.fade-up.is-visible { opacity: 1; transform: translateY(0); }

.stagger-children .fade-up:nth-child(1) { transition-delay: 0ms; }
.stagger-children .fade-up:nth-child(2) { transition-delay: 80ms; }
.stagger-children .fade-up:nth-child(3) { transition-delay: 160ms; }
.stagger-children .fade-up:nth-child(4) { transition-delay: 240ms; }

/* ========================================
   BUTTONS — no shadows on CTAs
   ======================================== */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 1rem;
  font-weight: 600;
  padding: 14px 28px;
  border-radius: 100px;
  transition: background-color 0.25s cubic-bezier(0.16, 1, 0.3, 1), border-color 0.25s cubic-bezier(0.16, 1, 0.3, 1), transform 0.25s cubic-bezier(0.16, 1, 0.3, 1);
  letter-spacing: -0.01em;
  white-space: nowrap;
  justify-content: center;
}
.btn-primary {
  background: var(--red);
  color: #fff;
}
.btn-primary:hover {
  background: var(--red-hover);
  transform: translateY(-1px);
}
.btn-ghost {
  background: transparent;
  color: var(--ink);
  border: 1.5px solid rgba(7, 9, 9, 0.18);
}
.btn-ghost:hover {
  border-color: var(--ink);
  background: rgba(7, 9, 9, 0.03);
}
.btn--block { width: 100%; justify-content: center; }

.link-arrow {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-weight: 600;
  font-size: 1rem;
  color: var(--red);
}
.link-arrow:hover { gap: 10px; }
.link-arrow::after { content: '\2192'; transition: transform 0.25s ease; }
.link-arrow:hover::after { transform: translateX(2px); }

/* ========================================
   SECTION LABELS
   ======================================== */
.section-label {
  font-size: 1rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 16px;
}
.section-label--sm { font-size: 0.8rem; }
.section-heading {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2rem, 4vw, 3rem);
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--ink);
  max-width: 700px;
  text-wrap: pretty;
}
.section-heading--centered { text-align: center; margin-left: auto; margin-right: auto; }
.section-subtitle { font-size: 1.125rem; line-height: 1.65; color: var(--ink-secondary); max-width: 620px; margin-top: 16px; }
.section-subtitle--centered { text-align: center; margin-left: auto; margin-right: auto; }

/* ========================================
   NAVIGATION
   ======================================== */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 1000;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(16px); -webkit-backdrop-filter: blur(16px);
  border-bottom: 1px solid rgba(7, 9, 9, 0.06);
  transition: box-shadow 0.3s ease;
}
.nav.scrolled { box-shadow: 0 1px 12px rgba(7, 9, 9, 0.06); }
.nav-inner {
  max-width: var(--max-width); margin: 0 auto;
  padding: 0 clamp(20px, 4vw, 40px);
  display: flex; align-items: center; justify-content: space-between; height: 72px;
}
.nav-logo { font-family: var(--font-display); font-weight: 800; font-size: 1.35rem; letter-spacing: -0.03em; color: var(--ink); }
.nav-logo img { height: 39px; width: auto; }
.nav-links { display: flex; align-items: center; gap: 8px; }
.nav-link {
  position: relative; font-size: 1rem; font-weight: 500;
  padding: 8px 14px; border-radius: 8px; color: var(--ink-secondary);
  transition: color 0.2s, background 0.2s;
}
.nav-link:hover { color: var(--ink); background: rgba(7, 9, 9, 0.04); }
.nav-dropdown { position: relative; }
.nav-dropdown-trigger {
  display: flex; align-items: center; gap: 4px;
  font-size: 1rem; font-weight: 500; padding: 8px 14px;
  border-radius: 8px; color: var(--ink-secondary); transition: color 0.2s, background 0.2s;
}
.nav-dropdown-trigger:hover { color: var(--ink); background: rgba(7, 9, 9, 0.04); }
.nav-dropdown-trigger svg { width: 12px; height: 12px; transition: transform 0.2s; }
.nav-dropdown:hover .nav-dropdown-trigger svg { transform: rotate(180deg); }
.nav-dropdown-menu {
  position: absolute; top: calc(100% + 8px); left: 50%; transform: translateX(-50%);
  background: var(--bg-white); border: 1px solid rgba(7, 9, 9, 0.08);
  border-radius: 12px; padding: 8px; min-width: 200px;
  box-shadow: 0 8px 32px rgba(7, 9, 9, 0.10);
  opacity: 0; visibility: hidden;
  transform: translateX(-50%) translateY(8px);
  transition: opacity 0.2s, transform 0.2s, visibility 0.2s;
}
.nav-dropdown:hover .nav-dropdown-menu { opacity: 1; visibility: visible; transform: translateX(-50%) translateY(0); }
.nav-dropdown-item {
  display: block; padding: 10px 14px; font-size: 1rem; font-weight: 500;
  color: var(--ink-secondary); border-radius: 8px; transition: background 0.15s, color 0.15s;
}
.nav-dropdown-item:hover { background: var(--bg-cream); color: var(--ink); }
.nav-cta { margin-left: 8px; }
.nav-cta .btn { padding: 10px 22px; font-size: 1rem; }

.nav-hamburger {
  display: none; width: 40px; height: 40px;
  align-items: center; justify-content: center;
  border-radius: 8px; transition: background 0.2s;
}
.nav-hamburger:hover { background: rgba(7, 9, 9, 0.04); }
.nav-hamburger span {
  display: block; width: 20px; height: 2px; background: var(--ink);
  position: relative; transition: background 0.2s;
}
.nav-hamburger span::before, .nav-hamburger span::after {
  content: ''; position: absolute; width: 100%; height: 100%;
  background: var(--ink); left: 0; transition: transform 0.3s cubic-bezier(0.16, 1, 0.3, 1);
}
.nav-hamburger span::before { transform: translateY(-6px); }
.nav-hamburger span::after { transform: translateY(6px); }
.nav-hamburger.active span { background: transparent; }
.nav-hamburger.active span::before { transform: rotate(45deg); }
.nav-hamburger.active span::after { transform: rotate(-45deg); }

.nav-mobile {
  display: none; position: fixed; top: 72px; left: 0; right: 0; bottom: 0;
  background: var(--bg-white); padding: 24px; overflow-y: auto;
  opacity: 0; transform: translateY(-8px); transition: opacity 0.3s, transform 0.3s;
}
.nav-mobile.open { opacity: 1; transform: translateY(0); }
.nav-mobile-link {
  display: block; padding: 14px 0; font-size: 1rem; font-weight: 500;
  color: var(--ink-secondary); border-bottom: 1px solid rgba(7, 9, 9, 0.06);
}
.nav-mobile-heading {
  font-size: 1rem; font-weight: 600; text-transform: uppercase;
  letter-spacing: 0.08em; color: var(--ink-muted); padding: 20px 0 8px;
}
.nav-mobile-cta { margin-top: 24px; }

@media (max-width: 960px) {
  .nav-links, .nav-cta { display: none; }
  .nav-hamburger { display: flex; }
  .nav-mobile { display: block; pointer-events: none; }
  .nav-mobile.open { pointer-events: auto;z-index: 99; }
}

/* ========================================
   HERO
   ======================================== */
.hero {
  padding-top: calc(72px + var(--section-pad) * 0.6);
  padding-bottom: calc(var(--section-pad) * 0.6);
  background: var(--bg-white);
  text-align: center;
  position: relative; overflow: hidden;
}
.hero > .container { position: relative; z-index: 1; }
.hero::before { display: none; }
.hero-heading {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(2.7rem, 5.6vw, 4.5rem);
  line-height: 1.05; letter-spacing: -0.035em;
  max-width: 960px; margin: 0 auto 28px; position: relative;
}
.hero-heading em { font-style: normal; color: var(--red); }
.hero-subtitle {
  font-size: clamp(1.05rem, 2vw, 1.2rem);
  line-height: 1.7; color: var(--ink-secondary);
  max-width: 760px; margin: 0 auto 40px;
}
.hero-ctas {
  display: flex; align-items: center; justify-content: center;
  gap: 16px; flex-wrap: wrap; margin-bottom: 36px;
}
.hero-trust { display: flex; align-items: center; justify-content: center; gap: clamp(1.5rem, 2.5vw, 2rem); flex-wrap: wrap; }
.hero-trust-item { display: flex; align-items: center; gap: 10px; font-size: 1rem; font-weight: 500; color: var(--ink-muted); }
.hero-trust-icon {
  width: 36px; height: 36px; border-radius: 10px;
  background: var(--bg-cream); display: flex; align-items: center; justify-content: center;
}
.hero-trust-divider { width: 1px; height: 24px; background: rgba(7, 9, 9, 0.1); }
@media (max-width: 640px) {
  .hero-ctas { width:80%;margin-left: auto;margin-right: auto; }
  .hero-ctas .btn { width:100%; }
  .hero-trust-divider { display: none; }
}

/* ========================================
   PROOF BAR
   ======================================== */
.proof-bar { background: linear-gradient(180deg, #FFFFFF 0%, #f6eeed 75%, #F7F6F5 100%); padding: clamp(40px, 6vw, 70px) 0 var(--section-pad-sm); position: relative; overflow: hidden; }
.proof-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; }
.proof-card {
  text-align: center; padding: 32px 20px;
  background: var(--bg-white); border-radius: var(--card-radius);
  border: var(--card-border); transition: box-shadow 0.3s, transform 0.3s;
  position: relative; overflow: hidden;
}
.proof-card:hover { box-shadow: var(--card-shadow); transform: translateY(-2px); }
.proof-brand {
  font-size: 1rem; font-weight: 600; text-transform: uppercase;
  letter-spacing: 0.06em; color: var(--ink-muted); margin-bottom: 8px;
}
.proof-metric {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(1.5rem, 3vw, 2rem); letter-spacing: -0.03em;
  color: var(--ink); line-height: 1.2;
}
.proof-metric .arrow { color: var(--red); }
.proof-desc { font-size: 1rem; color: var(--ink-muted); margin-top: 6px; line-height: 1.4; }

/* Mini sparkline graph inside proof cards */
.proof-graph {
  margin-top: 16px;
  height: 40px;
  display: flex;
  align-items: flex-end;
  justify-content: center;
  gap: 3px;
}
.proof-graph-bar {
  width: 6px;
  border-radius: 3px 3px 0 0;
  background: linear-gradient(to top, rgba(234, 70, 72, 0.15), rgba(234, 70, 72, 0.4));
}
.proof-card:hover .proof-graph-bar { background: linear-gradient(to top, rgba(234, 70, 72, 0.25), var(--red)); }

@media (max-width: 768px) { .proof-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 480px) { .proof-grid { grid-template-columns: 1fr; } }

/* ========================================
   LOGO WALL
   ======================================== */
.logos { overflow: hidden; }
.logos-label {
  text-align: center; font-size: 1rem; font-weight: 600;
  letter-spacing: 0.06em; text-transform: uppercase;
  color: var(--ink-muted); margin-bottom: 32px;
}
.marquee {
  position: relative;
  display: flex; overflow: hidden;
}
.marquee::before,
.marquee::after {
  content: ""; position: absolute; top: 0; bottom: 0; width: 10%;
  pointer-events: none; z-index: 2;
}
.marquee::before {
  left: 0;
  background: linear-gradient(90deg, var(--bg-white) 0%, rgba(255,255,255,0) 100%);
}
.marquee::after {
  right: 0;
  background: linear-gradient(90deg, rgba(255,255,255,0) 0%, var(--bg-white) 100%);
}
.marquee-track {
    flex: none;
    display: flex;
    gap: 120px;
    padding-right: 120px;
}
.marquee-item {
  height: 40px; width: auto; max-width: 160px;
  object-fit: contain; flex-shrink: 0;
  transition: opacity 0.2s, filter 0.2s;
}
@media (max-width: 768px) {
  .marquee-track { gap: 80px; padding-right: 80px; }
}
@media (max-width: 480px) {
  .marquee-track { gap: 60px; padding-right: 60px; }
}

/* ========================================
   CASE STUDIES
   ======================================== */
.cases { background: var(--bg-white); }
.cases-header { text-align: center; margin-bottom: 56px; }
.cases-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-bottom: 48px; }
.case-card {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 36px 32px;
  display: flex; flex-direction: column;
  transition: box-shadow 0.3s ease, transform 0.3s ease;
}
.case-card:hover { box-shadow: var(--card-shadow-hover); transform: translateY(-4px); }
.case-brand {
  font-size: 1rem; font-weight: 700; text-transform: uppercase;
  letter-spacing: 0.08em; color: var(--ink-muted);
  padding-bottom: 20px; border-bottom: 1px solid rgba(7, 9, 9, 0.06); margin-bottom: 20px;
}
.case-metric {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(1.8rem, 3vw, 2.22rem); line-height: 1.15;
  letter-spacing: -0.02em; color: var(--ink); margin-bottom: 6px;
}
.case-period { font-size: 1rem; font-weight: 500; color: var(--red); margin-bottom: 16px; }
.case-details { font-size: 1rem; line-height: 1.65; color: var(--ink-secondary); flex-grow: 1; margin-bottom: 24px; }
.cases-footer { text-align: center; }

/* Animated charts in case cards */
.case-chart {
  margin: 16px 0;
  height: 120px;
  position: relative;
}
.case-chart svg { width: 100%; height: 100%; overflow: visible; }
.case-chart .chart-line {
  stroke-dasharray: var(--line-length, 300);
  stroke-dashoffset: var(--line-length, 300);
  transition: stroke-dashoffset 1.5s cubic-bezier(0.16, 1, 0.3, 1);
}
.case-chart .chart-fill {
  opacity: 0;
  transition: opacity 0.8s ease 0.6s;
}
.case-chart .chart-bar {
  transform-origin: bottom;
  transform: scaleY(0);
  transition: transform 0.6s cubic-bezier(0.16, 1, 0.3, 1);
}
.case-chart.is-animated .chart-line { stroke-dashoffset: 0; }
.case-chart.is-animated .chart-fill { opacity: 1; }
.case-chart.is-animated .chart-bar { transform: scaleY(1); }
.case-chart.is-animated .chart-bar:nth-child(1) { transition-delay: 0.1s; }
.case-chart.is-animated .chart-bar:nth-child(2) { transition-delay: 0.2s; }
.case-chart.is-animated .chart-bar:nth-child(3) { transition-delay: 0.3s; }
.case-chart.is-animated .chart-bar:nth-child(4) { transition-delay: 0.4s; }
.case-chart.is-animated .chart-bar:nth-child(5) { transition-delay: 0.5s; }
.case-chart.is-animated .chart-bar:nth-child(6) { transition-delay: 0.6s; }
.case-chart.is-animated .chart-bar:nth-child(7) { transition-delay: 0.7s; }
.case-chart.is-animated .chart-bar:nth-child(8) { transition-delay: 0.8s; }
.case-chart .chart-dot {
  opacity: 0;
  transition: opacity 0.3s ease;
}
.case-chart.is-animated .chart-dot { opacity: 1; }
.case-chart.is-animated .chart-dot:nth-child(1) { transition-delay: 0.3s; }
.case-chart.is-animated .chart-dot:nth-child(2) { transition-delay: 0.5s; }
.case-chart.is-animated .chart-dot:nth-child(3) { transition-delay: 0.7s; }
.case-chart.is-animated .chart-dot:nth-child(4) { transition-delay: 0.9s; }
.case-chart.is-animated .chart-dot:nth-child(5) { transition-delay: 1.1s; }
.case-chart.is-animated .chart-dot:nth-child(6) { transition-delay: 1.3s; }

/* Donut / radial progress arc */
.case-chart .chart-arc {
  stroke-dasharray: var(--arc-circ, 138.23);
  stroke-dashoffset: var(--arc-circ, 138.23);
  transition-property: stroke-dashoffset;
  transition-duration: 1.5s;
  transition-timing-function: cubic-bezier(0.16, 1, 0.3, 1);
  transition-delay: 0.2s;
}
.case-chart.is-animated .chart-arc { stroke-dashoffset: var(--arc-rest, 0); }
.case-chart .chart-arc-label {
  opacity: 0;
  transition: opacity 0.5s ease 1.1s;
}
.case-chart.is-animated .chart-arc-label { opacity: 1; }

/* Horizontal bar — transform-box: fill-box anchors origin to the rect's bbox */
.case-chart .chart-hbar {
  transform-box: fill-box;
  transform-origin: left center;
  transform: scaleX(0);
  transition-property: transform;
  transition-duration: 0.9s;
  transition-timing-function: cubic-bezier(0.16, 1, 0.3, 1);
  transition-delay: var(--bar-delay, 0s);
}
.case-chart.is-animated .chart-hbar { transform: scaleX(1); }
.case-chart .chart-hlabel {
  opacity: 0;
  transition-property: opacity;
  transition-duration: 0.4s;
  transition-timing-function: ease;
  transition-delay: var(--label-delay, 0s);
}
.case-chart.is-animated .chart-hlabel { opacity: 1; }

@media (max-width: 768px) { .cases-grid { grid-template-columns: 1fr; gap: 20px; } }

/* ========================================
   WHO WE WORK WITH
   ======================================== */
.who { background: var(--bg-cream); }
.who-header { text-align: center; margin-bottom: 56px; }
.who-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; }
.who-card {
  background: var(--bg-white); border-radius: var(--card-radius);
  padding: 44px 40px; border: var(--card-border);
  transition: box-shadow 0.3s, transform 0.3s;
  position: relative; overflow: hidden;
}
.who-card:hover { box-shadow: var(--card-shadow-hover); transform: translateY(-3px); }
.who-card::before {
  content: ''; position: absolute; top: 0; left: 0; right: 0;
  height: 3px; background: var(--red); opacity: 0; transition: opacity 0.3s;
}
.who-card:hover::before { opacity: 1; }
.who-icon {
  width: 56px; height: 56px; border-radius: 50%;
  background: #2A2A2A; display: flex;
  align-items: center; justify-content: center; margin-bottom: 24px;
}
.who-icon img { width: 28px; height: 28px; }
.who-title {
  font-family: var(--font-display); font-weight: 700;
  font-size: 2.25rem; letter-spacing: -0.02em; margin-bottom: 12px;
}
.who-desc { font-size: 1rem; line-height: 1.65; color: var(--ink-secondary); margin-bottom: 20px; }
.who-tags { display: flex; flex-direction: column; gap: 10px; margin-bottom: 28px; }
.who-tag {
    gap: 0 4px;
  font-size: 1rem; font-weight: 500; color: var(--ink-secondary);
  padding: 10px 16px; border-radius: 10px; background: var(--bg-cream);
}
.who-tag-name { font-weight: 600; color: var(--ink); }

@media (max-width: 768px) {
  .who-grid { grid-template-columns: 1fr; }
  .who-card { padding: 32px 28px; }
}

/* ========================================
   SERVICES
   ======================================== */
.services-header { text-align: center; margin-bottom: 56px; }
.services-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; }
.service-card {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 36px 32px;
  transition: box-shadow 0.3s, transform 0.3s;
}
.service-card:hover { box-shadow: var(--card-shadow-hover); transform: translateY(-3px); }
.service-card-head {
  display: flex; align-items: flex-start; justify-content: space-between;
  gap: 16px; margin-bottom: 28px;
}
.service-icon {
  width: 54px; height: 54px;
  flex-shrink: 0;
}
.service-icon img { width: 100%; height: 100%; }
.service-icon--inverted img { filter: invert(1); }
.service-eyebrow {
  font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--red); background: var(--red-subtle);
  padding: 7px 14px; border-radius: 100px;
  white-space: nowrap; align-self: flex-start;
}
.service-heading {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(1.6rem, 2.4vw, 2rem); line-height: 1.2;
  letter-spacing: -0.02em; color: var(--ink);
  margin-bottom: 20px;
}
.service-desc { font-size: 1rem; line-height: 1.65; color: var(--ink-secondary); margin-bottom: 24px; }
.service-footer {
  display: flex; align-items: center; justify-content: space-between;
  gap: 16px; margin-top: auto; padding-top: 20px;
  border-top: 1px solid rgba(7, 9, 9, 0.08);
}
.service-card { display: flex; flex-direction: column; }

@media (max-width: 1200px) { .service-eyebrow{font-size:0.7rem;} }
@media (max-width: 600px) { .services-grid { grid-template-columns: 1fr; } }

/* ========================================
   HOW WE OPERATE
   ======================================== */
.operate { background: var(--bg-cream); }
.operate-header { text-align: center; margin-bottom: 56px; }
.operate-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-bottom: 48px; }
.operate-col {
  text-align: center; padding: 40px 28px;
  background: var(--bg-white); border-radius: var(--card-radius); border: var(--card-border);
}
.operate-icon {
  width: 54px; height: 54px;
  margin: 0 auto 24px;
}
.operate-icon img { width: 100%; height: 100%; }
.operate-title {
  font-family: var(--font-display); font-weight: 700;
  font-size: 1.8rem; margin-bottom: 10px;
}
.operate-desc { font-size: 1rem; line-height: 1.6; color: var(--ink-secondary); }
.operate-footer { text-align: center; }

@media (max-width: 768px) { .operate-grid { grid-template-columns: 1fr; gap: 20px; } }

/* ========================================
   TESTIMONIALS
   ======================================== */
.testimonials { background: var(--bg-white); overflow: hidden; }
.testimonials-header { text-align: center; margin-bottom: 56px; }
.testimonials-carousel { position: relative; }
.testimonials-track {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px;
  transition: transform 0.5s cubic-bezier(0.16, 1, 0.3, 1);
}
.testimonial-card {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 36px 32px;
  display: flex; flex-direction: column;
}
.testimonial-stars { display: flex; gap: 2px; margin-bottom: 20px; }
.testimonial-star { color: #F5A623; font-size: 1rem; }
.testimonial-quote {
  font-size: 1rem; line-height: 1.7; color: var(--ink-secondary);
  flex-grow: 1; margin-bottom: 24px;
}
.testimonial-author { display: flex; align-items: center; gap: 14px; }
.testimonial-avatar {
  width: 44px; height: 44px; border-radius: 50%;
  background: var(--bg-cream); display: flex; align-items: center;
  justify-content: center; font-weight: 700; font-size: 1rem;
  color: var(--ink-muted); flex-shrink: 0;
}
.testimonial-name { font-weight: 600; font-size: 1rem; }
.testimonial-role { font-size: 1rem; color: var(--ink-muted); margin-top: 2px; }
.testimonials-dots { display: flex; justify-content: center; gap: 10px; margin-top: 40px; }
.testimonials-dot {
  width: 10px; height: 10px; border-radius: 50%;
  background: rgba(7, 9, 9, 0.12); transition: background 0.3s, transform 0.3s;
}
.testimonials-dot.active { background: var(--red); transform: scale(1.2); }
.testimonials-dot:hover { background: var(--red); }

@media (max-width: 960px) { .testimonials-track { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .testimonials-track { grid-template-columns: 1fr; } }

/* ========================================
   AWARDS
   ======================================== */
.awards { background: var(--bg-cream); }
.awards-header { text-align: center; margin-bottom: 56px; }
.awards-row { margin-bottom: 40px; }
.awards-row-label {
  text-align: center; font-size: 1rem; font-weight: 600;
  text-transform: uppercase; letter-spacing: 0.08em;
  color: var(--ink-muted); margin-bottom: 20px;
}
.awards-items { display: flex; flex-wrap: wrap; justify-content: center; gap: 16px; }
.award-badge {
  display: inline-flex; align-items: center; justify-content: center;
  padding: 12px 22px; border-radius: 100px; min-height: 56px;
  background: var(--bg-white); border: var(--card-border);
  transition: box-shadow 0.2s, transform 0.2s;
}
.award-badge img { height: 28px; width: auto; max-width: 140px; object-fit: contain; }
.award-badge:hover { box-shadow: var(--card-shadow); transform: translateY(-1px); }
.awards-row--circles .award-badge {
  width: 96px; height: 96px; padding: 0;
  border-radius: 50%; min-height: 0; flex-shrink: 0;
}
.awards-row--circles .award-badge img { height: 44px; max-width: 64px; }

/* ========================================
   CTA BANNER
   ======================================== */
.cta-banner {
  background: var(--ink);
  text-align: center; position: relative; overflow: hidden;
}
.cta-banner .btn { padding: 16px 36px; }
.cta-banner::before {
  content: ''; position: absolute; top: 50%; left: 50%;
  transform: translate(-50%, -50%); width: 800px; height: 800px;
  background: radial-gradient(ellipse, rgba(234, 70, 72, 0.15) 0%, transparent 60%);
  pointer-events: none;
}
.cta-banner::after {
  content: ''; position: absolute; top: -50%; right: -20%;
  width: 600px; height: 600px;
  background: radial-gradient(ellipse, rgba(234, 70, 72, 0.08) 0%, transparent 65%);
  pointer-events: none;
}
.cta-heading {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(2rem, 4.5vw, 3.25rem); letter-spacing: -0.03em;
  line-height: 1.1; margin-bottom: 20px; position: relative;
  color: #fff;
}
.cta-subtitle {
  font-size: 1.1rem; line-height: 1.7; color: rgba(255, 255, 255, 0.65);
  max-width: 560px; margin: 0 auto 40px; position: relative;
}
.cta-banner .btn-primary {
  background: var(--red); color: #fff;
}
.cta-banner .btn-primary:hover {
  background: #fff; color: var(--ink);
}
.cta-checklist {
  list-style: none; padding: 0; max-width: 540px; margin: 0 auto 36px;
  text-align: left; position: relative; z-index: 1;
}
.cta-checklist-item {
  display: flex; align-items: flex-start; gap: 12px; padding: 8px 0;
  color: rgba(255, 255, 255, 0.78); font-size: 1rem; line-height: 1.55;
}
.cta-checklist-item svg { flex-shrink: 0; margin-top: 3px; }

/* ========================================
   FOOTER
   ======================================== */
.footer { background: #141414; color: rgba(255, 255, 255, 0.6); padding: 64px 0 40px; }
.footer-grid { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1.2fr; gap: 48px; margin-bottom: 48px; }
.footer-logo { font-family: var(--font-display); font-weight: 800; font-size: 1.25rem; color: #fff; margin-bottom: 16px; }
.footer-logo img { height: 50px; width: auto; filter: brightness(0) invert(1); }
.footer-about { font-size: 1rem; line-height: 1.65; max-width: 280px; }
.footer-heading {
  font-size: 1rem; font-weight: 600; text-transform: uppercase;
  letter-spacing: 0.08em; color: rgba(255, 255, 255, 0.4); margin-bottom: 18px;
}
.footer-link {
  display: block; font-size: 1rem; padding: 5px 0;
  color: rgba(255, 255, 255, 0.6); transition: color 0.2s;
}
.footer-link:hover { color: #fff; }
.footer-contact-item { font-size: 1rem; margin-bottom: 8px; }
.footer-contact-item a { color: rgba(255, 255, 255, 0.6); transition: color 0.2s; }
.footer-contact-item a:hover { color: #fff; }
.footer-bar {
  border-top: 1px solid rgba(255, 255, 255, 0.08);
  padding-top: 24px; font-size: 1rem; color: rgba(255, 255, 255, 0.3);
}

@media (max-width: 768px) { .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; } }
@media (max-width: 480px) { .footer-grid { grid-template-columns: 1fr; } }

/* ========================================
   CASE CARD EXTENSIONS (stats, category, compact variant)
   ======================================== */
.case-cat-tag {
  font-size: 0.72rem; font-weight: 700; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--red);
  background: var(--red-subtle); padding: 5px 12px;
  border-radius: 100px; align-self: flex-start; margin-bottom: 14px;
  display: inline-block;
}
.case-stats {
  display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px 18px;
  margin: 18px 0 18px;
  padding-top: 16px; border-top: 1px solid rgba(7, 9, 9, 0.08);
}
.case-stat-label { font-size: 0.72rem; color: var(--ink-muted); text-transform: uppercase; letter-spacing: 0.08em; margin-bottom: 4px; }
.case-stat-value { font-size: 0.95rem; font-weight: 600; color: var(--ink); line-height: 1.3; }

.cases-grid--featured { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
@media (max-width: 1000px) { .cases-grid--featured { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px)  { .cases-grid--featured { grid-template-columns: 1fr; } }

.cases-compact-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.case-card-compact {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 28px 26px;
  transition: box-shadow 0.3s, transform 0.3s;
  display: flex; flex-direction: column;
}
.case-card-compact:hover { box-shadow: var(--card-shadow-hover); transform: translateY(-3px); }
.case-card-compact .case-brand { font-size: 0.95rem; margin-bottom: 6px; }
.case-card-compact .case-metric { font-size: clamp(1.5rem, 2vw, 1.85rem); margin-bottom: 6px; }
.case-card-compact .case-period { font-size: 0.85rem; color: var(--ink-muted); margin-bottom: 14px; }
.case-card-compact .case-details { font-size: 0.9rem; line-height: 1.55; color: var(--ink-secondary); margin-bottom: 12px; flex-grow: 1; }
.case-card-compact .case-stats { gap: 8px 14px; margin: 12px 0 16px; padding-top: 12px; }
.case-card-compact .case-stat-value { font-size: 0.85rem; }
@media (max-width: 1000px) { .cases-compact-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px)  { .cases-compact-grid { grid-template-columns: 1fr; } }

/* ========================================
   STEP CARDS (numbered, reusable)
   ======================================== */
.steps-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.step-card {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 36px 32px;
  transition: box-shadow 0.3s, transform 0.3s;
}
.step-card:hover { box-shadow: var(--card-shadow-hover); transform: translateY(-3px); }
.step-num {
  font-family: var(--font-display); font-size: 0.95rem; font-weight: 700;
  color: var(--red); letter-spacing: 0.12em; margin-bottom: 18px;
}
.step-title {
  font-family: var(--font-display); font-weight: 700;
  font-size: 1.5rem; letter-spacing: -0.02em; margin-bottom: 12px;
}
.step-desc { font-size: 1rem; line-height: 1.65; color: var(--ink-secondary); }
@media (max-width: 800px) { .steps-grid { grid-template-columns: 1fr; } }

/* ========================================
   CONTACT GRID + INFO + FORM
   ======================================== */
.contact-grid { display: grid; grid-template-columns: 380px 1fr; gap: 60px; align-items: start; }
.contact-info-card {
  background: var(--bg-cream); border-radius: var(--card-radius);
  padding: 36px 32px;
}
.contact-info-row + .contact-info-row { margin-top: 24px; padding-top: 24px; border-top: 1px solid rgba(7,9,9,0.08); }
.contact-info-label {
  font-size: 0.78rem; color: var(--ink-muted); text-transform: uppercase;
  letter-spacing: 0.12em; font-weight: 700; margin-bottom: 8px;
}
.contact-info-value { font-size: 1.05rem; line-height: 1.5; color: var(--ink); }
.contact-info-value a:hover { color: var(--red); }

.form-card {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 40px;
  box-shadow: var(--card-shadow);
}
.form-heading {
  font-family: var(--font-display); font-weight: 700;
  font-size: 1.6rem; letter-spacing: -0.02em; margin-bottom: 8px;
}
.form-helper { font-size: 0.95rem; color: var(--ink-muted); margin-bottom: 28px; }
.form { display: flex; flex-direction: column; gap: 20px; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form-group { display: flex; flex-direction: column; gap: 6px; }
.form-label { font-size: 0.875rem; font-weight: 600; color: var(--ink); }
.form-label--optional::after { content: ' (optional)'; color: var(--ink-muted); font-weight: 400; }
.form-label--required::after { content: ' *'; color: var(--red); }
.form-input, .form-select, .form-textarea {
  font-family: inherit; font-size: 1rem; color: var(--ink);
  padding: 12px 16px; border: 1px solid rgba(7,9,9,0.15);
  border-radius: 10px; background: var(--bg-white);
  transition: border-color 0.2s, box-shadow 0.2s;
}
.form-input:focus, .form-select:focus, .form-textarea:focus {
  outline: none; border-color: var(--red);
  box-shadow: 0 0 0 3px var(--red-glow);
}
.form-textarea { resize: vertical; min-height: 110px; line-height: 1.5; }
.form-select { appearance: none; -webkit-appearance: none;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='12' height='12' viewBox='0 0 12 12' fill='none'><path d='M2.5 4.5L6 8L9.5 4.5' stroke='%234A4A4A' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'/></svg>");
  background-repeat: no-repeat; background-position: right 16px center;
  padding-right: 44px;
}
.form-note { font-size: 0.875rem; color: var(--ink-muted); margin-top: 8px; }
.form-honeypot { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-submit { margin-top: 8px; align-self: flex-start; }
@media (max-width: 900px) {
  .contact-grid { grid-template-columns: 1fr; gap: 32px; }
}
@media (max-width: 600px) {
  .form-row { grid-template-columns: 1fr; }
  .form-card { padding: 28px 24px; }
}

/* ========================================
   FILTER BAR (case-studies, etc.)
   ======================================== */
.filter-bar { display: flex; gap: 8px; flex-wrap: wrap; justify-content: center; margin-bottom: 40px; }
.filter-btn {
  font-family: inherit; font-size: 0.95rem; font-weight: 600;
  padding: 10px 20px; border-radius: 100px;
  background: var(--bg-white); color: var(--ink);
  border: 1.5px solid rgba(7,9,9,0.12);
  cursor: pointer; transition: background-color 0.2s, color 0.2s, border-color 0.2s;
}
.filter-btn:hover { border-color: rgba(7,9,9,0.3); }
.filter-btn.is-active { background: var(--ink); color: #fff; border-color: var(--ink); }
.is-filtered-out { display: none !important; }

/* ========================================
   FAQ ACCORDION
   ======================================== */
.faq-list { max-width: 880px; margin: 0 auto; }
.faq-item { border-bottom: 1px solid rgba(7,9,9,0.08); }
.faq-trigger {
  width: 100%; text-align: left; cursor: pointer;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding: 24px 0; background: none; border: 0;
  font-family: var(--font-display); font-weight: 600;
  font-size: 1.15rem; letter-spacing: -0.01em; color: var(--ink);
}
.faq-trigger:hover { color: var(--red); }
.faq-icon {
  position: relative;
  flex-shrink: 0; width: 28px; height: 28px;
  display: flex; align-items: center; justify-content: center;
  border: 1.5px solid rgba(7,9,9,0.18); border-radius: 50%;
  transition: border-color 0.2s;
}
.faq-icon::before { content: ''; position: absolute; width: 10px; height: 1.5px; background: var(--ink); }
.faq-icon::after { content: ''; position: absolute; width: 1.5px; height: 10px; background: var(--ink); transition: opacity 0.3s; }
.faq-trigger[aria-expanded="true"] .faq-icon::after { opacity: 0; }
.faq-trigger[aria-expanded="true"] .faq-icon { border-color: var(--red); }
.faq-trigger[aria-expanded="true"] .faq-icon::before { background: var(--red); }
.faq-panel { max-height: 0; overflow: hidden; transition: max-height 0.35s ease; }
.faq-panel-inner { padding-bottom: 24px; padding-right: 52px; color: var(--ink-secondary); line-height: 1.7; font-size: 1rem; }

/* ========================================
   BULLET LIST INSIDE CARDS
   ======================================== */
.card-bullets { list-style: none; padding: 0; margin: 16px 0 0; }
.card-bullets li {
  position: relative; padding-left: 24px; padding-bottom: 10px;
  font-size: 0.95rem; line-height: 1.55; color: var(--ink-secondary);
}
.card-bullets li::before {
  content: ''; position: absolute; left: 0; top: 0.55em;
  width: 6px; height: 6px; border-radius: 50%; background: var(--red);
}
.card-bullets li:last-child { padding-bottom: 0; }

/* ========================================
   STAT BAND (about-style)
   ======================================== */
.stat-band {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px;
  background: var(--bg-cream); border-radius: var(--card-radius);
  padding: 40px 36px;
}
.stat-cell { text-align: center; }
.stat-num {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(1.75rem, 3vw, 2.5rem); letter-spacing: -0.02em;
  color: var(--ink); margin-bottom: 6px; line-height: 1.1;
}
.stat-label { font-size: 0.95rem; color: var(--ink-muted); }
@media (max-width: 800px) { .stat-band { grid-template-columns: repeat(2, 1fr); } }

/* ========================================
   PULL QUOTE (about-style)
   ======================================== */
.pull-quote {
  max-width: 880px; margin: 0 auto; text-align: center;
  padding: 60px 100px; background: var(--bg-cta);
  border-radius: var(--card-radius); border: var(--card-border);
}
.pull-quote-text {
  font-family: var(--font-display); font-weight: 600;
  font-size: clamp(1.4rem, 2.6vw, 2rem); line-height: 1.3;
  letter-spacing: -0.02em; color: var(--ink); margin-bottom: 20px;
}
.pull-quote-logo { height: 36px; width: auto; margin: 28px auto 0; display: block; }
@media (max-width: 640px) { .pull-quote {padding-left: 50px; padding-right: 50px;} }
@media (max-width: 479px) { .pull-quote {padding-left: 30px; padding-right: 30px;} }

/* ========================================
   CASE CARD — LOGO + DETAILED STATS VARIANT (inner pages)
   ======================================== */
.case-logo {
  height: 50px; display: flex; align-items: center;
  padding-bottom: 30px; border-bottom: 1px solid rgba(7, 9, 9, 0.06); margin-bottom: 20px;
}
.case-logo img { max-height: 40px; max-width: 200px; width: auto; object-fit: contain; }
.case-logo--dual { gap: 14px; }
.case-logo-sep { display: inline-block; width: 1px; height: 24px; background: rgba(7, 9, 9, 0.15); }

/* ========================================
   APPROACH (2-col text + 4 cards)
   ======================================== */
.approach-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: start; }
.approach-text > p {
  font-size: 1.05rem; line-height: 1.7;
  color: var(--ink-secondary); margin-top: 16px;
}
.approach-text .section-heading { margin-bottom: 8px; }
.approach-cards { display: grid; grid-template-columns: 1fr; gap: 16px; }
.approach-card {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 24px 22px;
  transition: box-shadow 0.3s, transform 0.3s;
}
.approach-card:hover { box-shadow: var(--card-shadow); transform: translateY(-2px); }
.approach-card-title {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(1.6rem, 2.4vw, 2rem); letter-spacing: -0.01em;
  color: var(--ink); margin-bottom: 8px;line-height:1.2;
}
.approach-card-body { font-size: 0.95rem; line-height: 1.55; color: var(--ink-secondary); }
@media (max-width: 900px) {
  .approach-grid { grid-template-columns: 1fr; gap: 40px; }
}

/* ========================================
   PROCESS — 4 phase cards with icon
   ======================================== */
.process { background: var(--bg-white); }
.process-header { text-align: center; margin-bottom: 56px; }
.process-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.process-grid .step-card { padding: 32px 28px; }
.process-grid .step-icon {
  width: 52px; height: 52px;
  background: var(--ink); border-radius: 12px;
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 22px;
}
.process-grid .step-icon img { width: 26px; height: 26px; }
.process-grid .step-num { margin-bottom: 10px; }
.process-grid .step-title {
  font-size: clamp(1.6rem, 2.4vw, 2rem);
  line-height: 1.2;
}
.process-grid .step-desc { margin-bottom: 12px; }
@media (max-width: 1100px) { .process-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px)  { .process-grid { grid-template-columns: 1fr; } }

/* ========================================
   FIT GRID — yes/no audience qualification
   ======================================== */
.fit { background: var(--bg-white); }
.fit-header { text-align: center; margin-bottom: 56px; }
.fit-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px; }
.fit-card {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 36px 32px;
}
.fit-card-title {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(1.6rem, 2.4vw, 2rem); line-height: 1.2;
  letter-spacing: -0.02em; color: var(--ink); margin-bottom: 22px;
}
.fit-list { list-style: none; padding: 0; margin: 0; }
.fit-list li {
  display: flex; gap: 14px; padding: 12px 0;
  font-size: 1rem; line-height: 1.55; color: var(--ink-secondary);
  border-bottom: 1px solid rgba(7,9,9,0.05);
}
.fit-list li:last-child { border-bottom: 0; }
.fit-list li img { width: 20px; height: 20px; flex-shrink: 0; margin-top: 3px; }
@media (max-width: 800px) { .fit-grid { grid-template-columns: 1fr; } }

/* ========================================
   PARTNERS BAR — single row of partner logos
   ======================================== */
.partners { padding: var(--section-pad-sm) 0; background: var(--bg-cream); }
.partners-bar {
  display: flex; flex-wrap: wrap; justify-content: center;
  gap: clamp(28px, 5vw, 56px); align-items: center;
  margin: 0 auto;
}
.partners-bar img { height: 32px; width: auto; max-width: 130px; object-fit: contain; }

/* ========================================
   FAQ SECTION WRAPPER
   ======================================== */
.faq { background: var(--bg-white); }
.faq-header { text-align: center; margin-bottom: 48px; }

/* ========================================
   TESTIMONIALS — STATIC GRID VARIANT (inner pages)
   ======================================== */
.testimonials-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px;
}
@media (max-width: 960px) { .testimonials-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .testimonials-grid { grid-template-columns: 1fr; } }

/* Stagger up to 6 children for inner page sections */
.stagger-children .fade-up:nth-child(5) { transition-delay: 320ms; }
.stagger-children .fade-up:nth-child(6) { transition-delay: 400ms; }

/* ========================================
   AWARENESS FRAMEWORK — 5 stages of awareness cards
   ======================================== */
.awareness { background: var(--bg-cream); }
.awareness-header { text-align: center; margin-bottom: 56px; }
.awareness-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px; }
.awareness-card {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 28px 22px;
  display: flex; flex-direction: column;
  transition: box-shadow 0.3s, transform 0.3s;
}
.awareness-card:hover { box-shadow: var(--card-shadow); transform: translateY(-3px); }
.awareness-card-head { display: flex; align-items: center; gap: 12px; margin-bottom: 16px; }
.awareness-num {
  width: 36px; height: 36px; border-radius: 50%;
  background: var(--ink); color: #fff; flex-shrink: 0;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display); font-weight: 700; font-size: 1rem;
}
.awareness-channel {
  font-family: var(--font-display); font-weight: 700;
  font-size: 1rem; line-height: 1.25; color: var(--ink);
  letter-spacing: -0.01em;
}
.awareness-stage {
  font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--red); background: var(--red-subtle);
  padding: 5px 10px; border-radius: 100px;
  align-self: flex-start; margin-bottom: 12px;
}
.awareness-desc { font-size: 0.95rem; line-height: 1.55; color: var(--ink-secondary); }
@media (max-width: 1100px) { .awareness-grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 700px)  { .awareness-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 480px)  { .awareness-grid { grid-template-columns: 1fr; } }

/* ========================================
   FRAMEWORK — featured-metric 3-up cards (e.g. 30% revenue framework)
   ======================================== */
.framework { background: var(--bg-cream); }
.framework-header { text-align: center; margin-bottom: 56px; }
.framework-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }
.framework-card {
  text-align: center; padding: 40px 28px;
  background: var(--bg-white); border-radius: var(--card-radius); border: var(--card-border);
  transition: box-shadow 0.3s, transform 0.3s;
}
.framework-card:hover { box-shadow: var(--card-shadow); transform: translateY(-2px); }
.framework-icon { width: 54px; height: 54px; margin: 0 auto 24px; }
.framework-icon img { width: 100%; height: 100%; }
.framework-pct {
  font-family: var(--font-display); font-weight: 800;
  font-size: clamp(2.5rem, 5vw, 3.5rem); letter-spacing: -0.03em;
  color: var(--red); line-height: 1; margin-bottom: 8px;
}
.framework-label {
  font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--ink-muted); margin-bottom: 18px;
}
.framework-title {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(1.6rem, 2.4vw, 2rem); letter-spacing: -0.02em;
  margin-bottom: 12px;
}
.framework-body { font-size: 1rem; line-height: 1.65; color: var(--ink-secondary); }
@media (max-width: 800px) { .framework-grid { grid-template-columns: 1fr; gap: 20px; } }

/* ========================================
   AEO FRAMEWORK — 5-step numbered grid + callout
   ======================================== */
.aeo-framework { background: var(--bg-cream); }
.aeo-header { text-align: center; margin-bottom: 56px; }
.aeo-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 16px; margin-bottom: 40px; }
.aeo-step {
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 32px 24px;
  transition: box-shadow 0.3s, transform 0.3s;
}
.aeo-step:hover { box-shadow: var(--card-shadow); transform: translateY(-3px); }
.aeo-num {
  font-family: var(--font-display); font-weight: 800;
  font-size: 2.5rem; line-height: 1;
  color: var(--red); letter-spacing: -0.03em;
  margin-bottom: 16px;
}
.aeo-step-title {
  font-family: var(--font-display); font-weight: 700;
  font-size: 1.25rem; line-height: 1.2;
  letter-spacing: -0.02em; color: var(--ink); margin-bottom: 10px;
}
.aeo-step-body { font-size: 0.95rem; line-height: 1.55; color: var(--ink-secondary); }
.aeo-callout {
  max-width: 880px; margin: 0 auto;
  padding: 32px 36px; background: var(--bg-cta);
  border: var(--card-border); border-radius: var(--card-radius);
  text-align: center; font-size: 1.05rem; line-height: 1.65;
  color: var(--ink-secondary);
}
.aeo-callout strong { color: var(--ink); font-weight: 700; }
@media (max-width: 1100px) { .aeo-grid { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 700px)  { .aeo-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 480px)  { .aeo-grid { grid-template-columns: 1fr; } }

/* ========================================
   FEATURED CASE — large 2-col card (case-studies page)
   ======================================== */
.featured-cases { background: var(--bg-white);}
.hero--compact { padding-bottom: 0px; }
.section--ai-callout { background: var(--bg-white); }
.featured-case {
  display: grid; grid-template-columns: 1fr 1fr; gap: 48px;
  background: var(--bg-white); border: var(--card-border);
  border-radius: var(--card-radius); padding: 48px 44px;
  margin-bottom: 32px;
  transition: box-shadow 0.3s, transform 0.3s;
}
.featured-case:hover { box-shadow: var(--card-shadow); transform: translateY(-2px); }
.featured-case:last-child { margin-bottom: 0; }
.featured-case-left { display: flex; flex-direction: column; }
.featured-case-right { display: flex; flex-direction: column; gap: 24px; }
.featured-case .case-logo {
  padding-bottom: 0; border-bottom: 0; margin-bottom: 18px;
}
.featured-stat {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(2rem, 4vw, 2.75rem); letter-spacing: -0.03em;
  color: var(--ink); line-height: 1.1; margin-bottom: 6px;
}
.featured-stat-label { font-size: 1rem; color: var(--red); margin-bottom: 22px; }
.featured-desc { font-size: 1.05rem; line-height: 1.7; color: var(--ink-secondary); margin-bottom: 0; }
.featured-metrics { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.featured-metric {
  padding: 20px 22px; background: var(--bg-cream);
  border-radius: 12px;
}
.featured-metric-num {
  font-family: var(--font-display); font-weight: 700;
  font-size: clamp(1.4rem, 2.4vw, 1.8rem); letter-spacing: -0.02em;
  color: var(--ink); line-height: 1.1; margin-bottom: 4px;
}
.featured-metric-label { font-size: 0.875rem; color: var(--ink-muted); line-height: 1.4; }
.featured-case .link-arrow { margin-top: auto; align-self: flex-start; }

@media (max-width: 900px) {
  .featured-case { grid-template-columns: 1fr; gap: 32px; padding: 32px 28px; }
}
@media (max-width: 480px) {
  .featured-metrics { grid-template-columns: 1fr; }
}

/* ========================================
   COMPACT CASE CARD HEAD — logo + category tag (case-studies grid)
   ======================================== */
.case-cat-tag--lead { color: var(--ink-secondary); background: rgba(7,9,9,0.06); }
.case-card-compact-head {
  display: flex; align-items: center; justify-content: space-between;
  gap: 12px; padding-bottom: 16px;
  border-bottom: 1px solid rgba(7, 9, 9, 0.06);
  margin-bottom: 16px;
}
.case-logo-compact { height: 32px; flex-shrink: 0; }
.case-logo-compact img { max-height: 32px; max-width: 140px; width: auto; object-fit: contain; }
.case-card-compact-footer { margin-top: auto; padding-top: 14px; border-top: 1px solid rgba(7, 9, 9, 0.05); }
.case-card-compact-head .case-cat-tag { margin-bottom: 0; }

/* ========================================
   SERVICES GRID — 3-col variant (pillars, etc.)
   ======================================== */
.services-grid--3col { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 900px) { .services-grid--3col { grid-template-columns: 1fr; } }

/* ========================================
   REDUCED MOTION
   ======================================== */
@media (prefers-reduced-motion: reduce) {
  .fade-up { opacity: 1; transform: none; transition: none; }
  *, *::before, *::after { transition-duration: 0.01ms !important; animation-duration: 0.01ms !important; }
}