Growing the HipKids eCommerce Brand to an 8-figure Business
19 Mar 2025 by Alex Cleanthous
HipKids, once a small family-owned toy store, is now a multi-million dollar ecommerce powerhouse. Read the full case study now.

Scaling waterdrop® from $0 to $1M/Month in Under a Year
25 Feb 2025 by Alex Cleanthous
waterdrop partnered with Webprofits to drive their direct-to-consumer (DTC) growth. Within 12 months, Webprofits had scaled their DTC revenue from $0 to $1M/mo per month, using our strategic approach rooted in a proven eCommerce Scaling Playbook. Here’s how we achieved it.

Growing Aussie Broadband to the Fifth-Largest NBN Provider in Australia
05 Aug 2024 by Alex Cleanthous
Aussie Broadband has grown to become Australia’s fifth-largest provider of NBN services, in this case study you'll find out about the marketing strategy that got them there.

From Baby Steps to a Billion Dollar Business
05 Aug 2024 by Alex Cleanthous
Dominating the baby formula category, exceeding revenue goals and expanding overseas, leading to Bellamy's acquisition for AU$1.5 billion. Read the full case study.

Setting a Growth Record for Airtasker in 10 weeks
05 Aug 2024 by Alex Cleanthous
Performance Highlights. 76% Gross merchandise value (GMV) – an all time high 60% more tasks posted 387% new user sign […]

A Product Launch Streamlined on a Global Scale
05 Aug 2024 by Alex Cleanthous
Webprofits seamlessly orchestrated a synchronised global campaign for the launch of the Logitech Combo Touch case — and all with minimal lead time. Read the full case study.

Increasing Health Insurance Signups for CUA (HBF) by 360% in 2 months
05 Aug 2024 by Alex Cleanthous
By building on our existing knowledge of the Insurance business environment and leveraging our partnerships with Google, Microsoft and Facebook, […]

Driving a 185% Increase in Demo Bookings for Blackpurl
05 Aug 2024 by Alex Cleanthous
Performance Highlights. 185% YoY increase in demo bookings 152% increase in searches Building a brand and attracting early adopters Blackpurl […]

Why Customer Value Optimisation (CVO) is the biggest opportunity for ecommerce brands this year
15 Feb 2023 by Ben Fitzpatrick
When acquiring new customers is 5-25X more expensive than retaining existing ones, focusing on retention and lifetime value is a […]

How a better understanding of behavioural marketing could help ‘recession proof’ a business?
31 Aug 2022 by Alex Cleanthous
One of the biggest mistakes facing businesses today is making strategic decisions based on incorrect data and taking survey and […]

Marketing through a downturn
26 Aug 2022 by Alex Cleanthous
Now might be the time to save costs… but while you’re slowing down, your competitors are gaining ground. A recent […]
