• Back to Homepage at Webprofits Blog

CUA case study

Increasing health insurance signups by 360% in 2 months

• Goal: Acquire Customers
• Tactic: Paid search & paid social
• Market: B2C
• Industry: Insurance

>360%

YoY growth. 143% above target.

$500k

additional revenue

125%

increase in Google Ads performance

63%

increase in Facebook revenue

THE CHALLENGEAn ambitious goal of 200% growth YoY

We have been working as an extension of the CUA Health (now part of HBF) marketing team since 2016 as their performance marketing partner. For health insurance, March-April is the peak period in terms of renewals and fresh sign-ups. In 2021 we were set the eye-watering goal of increasing YoY growth by 200% through paid search and social during this critical time.

THE ApproachHigh-impact Paid Search & Paid Social

By building on our existing knowledge of the CUA Health business environment and leveraging our partnerships with Google, Microsoft and Facebook, we were able to refine existing campaigns and create new assets across social and search channels. We used video to build greater brand awareness and consideration with a broader base of top-of-the-funnel leads. We then relentlessly tracked these prospects through to conversion using highly targeted creative refreshes and remarketing.

Driving brand awareness & engagement through video, building value at the top of the funnel, and then through to conversion.

We expanded our reach across search intent through Bing & Google platforms.

We constantly refreshed messaging, audience targeting and visual creative across the performance marketing campaigns.

THE ImpactCUA Health’s most successful peak period campaign ever

In just 2 months, we helped CUA Health increase year-on-year revenue by 360%, exceeding the target by 143%, generating >$500k additional revenue in their most critical period. This was CUA Health’s most successful peak period campaign ever.

Alex Cleanthous

Director of Strategy + Innovation at Webprofits

Alex Cleanthous is an entrepreneur, writer, technologist, and marketing leader. He is Co-Founder of Webprofits, Australia’s largest private digital consultancy. With more than 20 years experience in the digital space, Alex stays at the forefront of digital innovation, strategy, and execution identifying new markets, platforms, and tools to keep pace with the exponential expansion of technology.