What we’ll cover

Here's what the ChatGPT half-day training will cover:

ChatGPT Fundamentals

Explore what ChatGPT is, how it works, the differences between versions 3.5 and 4, and best practices for effective usage.

Prompt Mastery

Discover the art of crafting prompts, building context, and optimising outcomes for powerful results.

Advanced Prompt Engineering

Learn to integrate external data, chain prompts effectively, and enhance output quality.

Strategic Marketing with ChatGPT

Uncover how ChatGPT can revolutionise competitor research and end-to-end marketing strategy development.

Content Creation

Master ideation, outlining, content writing, and generating variations for engaging content.

Ad Copywriting

Craft compelling headlines, product descriptions, social media ads, and search ads with ChatGPT's help.

Email Marketing

Write captivating subject lines, develop email sequences, and create persuasive email copy.

Integration and Execution

Learn how to seamlessly implement ChatGPT-driven processes within your organisation.

Hurry! Spots are limited.

To maintain the quality of our training, we're limiting the number of spots to just 50, on a first-come, first-served basis. And to make it as easy as possible to get started with ChatGPT, the investment for the training will be $900 + GST.

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Good value for money.

This training was good value for money. I learned A LOT, more than I was expecting to actually. It was massively helpful to get a peek into Webprofits’ way of thinking and working with ChatGPT, especially since it’s been honed by intensive practice.

Agenda

Training sessions

Thursday 6 July, 11:00 AM TO 3:30 PM (Sydney time) on Zoom

11:00 - 1:00 PM

Session One

  • Key Insights for using ChatGPT in Marketing
  • A.I. Fundamentals
  • Prompt-Engineering Best Practices
  • Advanced Prompt Engineering

1:30 -3:00 PM

Session Two

  • Developing an End-to-End Marketing Strategy with ChatGPT (Live Example)
  • Integrating ChatGPT Into Your Business Processes
  • Q&A

Dense, content-rich and not too technical to follow

I would 100% recommend anyone who wants to get the most out of ChatGPT to jump on this training as quickly as possible before you get left behind!

The trainers

Meet the trainers

Ben Fitzpatrick

CHIEF STRATEGY OFFICER AT WEBPROFITS

With over a decade of experience, Ben has led growth marketing campaigns for renowned brands like Bellamy's Organic and Logitech. Ben was instrumental in the  transformation of Webprofits into a growth consultancy that helps businesses navigate the complex landscape of performance marketing, machine learning, AI, analytics, privacy, and more.

In the past six months, Ben has developed an approach for integrating ChatGPT into businesses, helping them add significant value.

Alex Cleanthous

DIRECTOR + CO-FOUNDER AT WEBPROFITS

Alex Cleanthous is an entrepreneur, writer, technologist, and marketing leader. With more than 20 years experience in the digital space, Alex stays at the forefront of digital innovation, strategy, and execution identifying new markets, platforms, and tools to keep pace with the exponential expansion of technology.

Since November 2022, Alex has been investing heavily into identifying new opportunities and new ways of working with ChatGPT to disrupt traditional business models.

Feedback from Previous Attendees

Get started with ChatGPT

Learn about how to use ChatGPT to improve marketing effectiveness and cost-efficiencies.

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FAQ’s

Frequently asked questions

Will the training be recorded?

Will the recordings be available to buy separately?

Will you be running more of these?

What should I expect by the end of the training.

Can more than one person from a company attend?

Will I get any resources / assets to use after the event?

Key Lessons

Lessons Along The Way

Since ChatGPT came onto the scene in November last year, we've been
on a mission to seamlessly integrate ChatGPT into our processes at
Webprofits. Here are some of the key lessons we've learnt along the way:

Lesson No

Embrace Change

Rethinking existing processes requires zero-based thinking and an ability (and drive) to make the change needed (even if it's difficult).

Lesson No

Be Humble

Know where you are in the learning journey. If something isn't how you expect it to be, it's more likely with you than with ChatGPT.

Lesson No

Ship The Work

It only counts towards progress when you put your work into the real world. That's where you learn what works and what doesn't. It's all about how quickly you can go through each learning cycle.

Lesson No

Future-Proof

Things are evolving fast so it's important that the processes you build are simple enough that they can evolve quickly and without too much friction.

We've also realised there are a lot of businesses out there that are looking to do the same but don't have the time to figure it all out themselves.

That's one of the reasons we're running a ChatGPT Training for Marketers, because even though we're on a journey of learning as well, we've learnt a few things along the way that can save others hundreds of hours trying to figure it out themselves.

PLACES STRICTLY LIMITED

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Save thousands of hours of trial and error and learn from the agency that’s innovating with ChatGPT on the frontline. Just $900 + GST while spots are available.

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