Free masterclass · 1 hr 44 min · Watch online

Claude Code Masterclass: the new operating system for marketing

We moved our entire 50+ person agency into Claude Code in early 2026. In this masterclass we walk you through the stack we built, then open the terminal and run it on real work while you watch. No coding experience required.

44 seconds from the live build: an attendee's landing page, built from their URL, on brand, published in the session.

Watch the full masterclass What you'll walk away with

Free. The link arrives by email.

50+

Specialist team

$500M+

Ad spend managed

1:44

Masterclass runtime

Your hosts

Taught by the people who run the agency on it.

Not developers. A performance marketing team running Meta, Google, Klaviyo and SEO across dozens of live client accounts.

Alex Cleanthous
Alex Cleanthous

Director + Co-founder, Webprofits

Co-founded Webprofits in 2006. Runs the live build in the second half: the terminal, the skills and the memory system the agency works through every day.

Ben Fitzpatrick
Ben Fitzpatrick

Chief Strategy Officer, Webprofits

Walks through the stack in the first half: why Claude Code isn't a chatbot, why we run it in terminal, and how memory, connections and skills fit together.

Inside the masterclass

Here's what you'll walk away with.

The entire stack, start to finish - how it's built, why it's built that way, and the single step you can take tomorrow to start.

01
Why Claude Code isn't a chatbot
  • It's an agent that does the work on your computer, not a window you paste answers out of
  • Everything you deliver comes down to code, so anything you'd do in Word, a spreadsheet or a slide deck can now be done for you
  • And no, you don't need to know how to code. We don't
02
Why we run it in terminal, not the desktop app
  • Terminal sits at the root of your computer with no walls around it, so nothing holds you back when a new capability lands
  • Start there - a system built in the desktop app is hard to move later
03
The 4-part stack we've run the entire agency on for 6 months
  • Claude Code in terminal, a memory system, the connections to your tools, and the skills that run the work
  • The models keep improving. The stack hasn't changed
04
Why memory is the unlock that compounds
  • Claude Code forgets between sessions, so we built a system where a wrap-up skill stores every decision, rule and correction, and a startup skill loads it back
  • You never repeat yourself, and 100 sessions in, it knows how you work
05
How Claude Code connects to your platforms
  • Meta, Google, TikTok, Shopify, Klaviyo, your analytics, Figma, Slack, your email
  • Once they're connected you stop opening those tools and run them from the terminal
  • Plus the one connection we'd install first
06
How skills turn work you've done once into work that runs on command
  • Say "make that a skill" after any task, then stack them: brand research, style guides and product research first, then the channel skills that launch ads, build landing pages and write reports on top
  • Why you're still the one who sets the standard
07
Your first hour, step by step
  • The install (and the screenshot trick when it throws an error), voice-to-text, the folder you set up first and what goes in it
  • The one real piece of work to start with, and how to give feedback until it's at your standard
  • Then connect your first ad platform
Watch the full masterclass

The live build

The second half isn't slides. We open the terminal and build.

Everything below was built in front of the attendees, in the session, with the same skills we run on client accounts. These are frames from the recording.

ScrumCraft brand guide built live in the masterclass
Brand guide
A brand guide from an attendee's URL

Colours, type, voice and positioning pulled from their live site and written up as a guide Claude Code then builds from.

Landing page built and published live for an attendee
Landing page
A landing page for the same attendee, published live

Built from that brand guide and pushed live during the session. No designer, no developer, no CMS.

The layered Figma file the static ads are built from
Static ads
Static ads built from Figma layers

Claude Code clones a designed frame and swaps the text, so every ad keeps the real fonts and logos and never looks like AI. 5 were built in the session.

The Webprofits Academy classroom and Skills Library
Skills Library
A walk through the classroom and the Skills Library

Where every skill from the demo lives, and how the training takes a marketer from a fresh install to running their marketing through Claude Code.

From the September session

What attendees said on the day.

Verbatim from the session chat and the follow-up emails. First names only.

"Completely demystified Claude Code"

"Being a complete novice in this area, the content was exactly what I hoped and needed it to be."

Henry

Masterclass attendee

"Very valuable, insightful and very clear"

"Thank you both, very valuable, insightful and very clear explanations and inspiration."

Andreas

Masterclass attendee

"Mega! 10/10"

Sent straight after the session closed.

Oscar

Masterclass attendee

"Wow, thanks - brilliant!"

Posted in the session chat as the live build wrapped up.

Lou

Masterclass attendee

"Thanks, this was so great!"

Posted in the session chat at the close.

Michelle

Masterclass attendee

"Thank you, amazing stuff!"

Posted in the session chat at the close.

Donna

Masterclass attendee

Who this is for

For marketers who refuse to be left behind.

Not a training for developers, engineers or general AI tinkerers. It's built for the people who get paid for revenue, leads, retention and growth.

This is for you if you're
  • An agency owner watching margins compress and working out how the team does more without hiring more
  • An in-house marketing leader running paid, SEO and email and buried in the reporting that comes with all 3
  • A founder running your own marketing and doing the work of 3 people
  • A senior specialist whose role is shifting under their feet and who'd rather be ahead of it
This isn't for you if
  • You're looking for a faster way to write ChatGPT prompts
  • You want to stay inside a browser - Claude Code runs in terminal, and that's the point
  • You're a developer looking for engineering workflows - this is marketing, start to finish
  • You want theory. Everything here is what we run on live client accounts

Free masterclass

Move your marketing into Claude Code. Start with the masterclass.

1 hour 44 minutes. The entire stack we run a 50+ person agency on, and the live build in the second half. Enter your details and the link arrives by email.

By registering you'll get the masterclass link and resources from Webprofits. Unsubscribe anytime.

What happens next
  1. Enter your details. Takes about a minute.
  2. Check your email. The masterclass link arrives from Webprofits straight away. Save it.
  3. Watch it, then start. The first half is the stack. The second half is the live build. Your first hour is mapped out at the end.

Free. No coding experience required.

Questions

The things marketers ask first.

No. Claude Code runs in Terminal, but you don't write code. You talk to it in plain English - or literally talk to it using voice input. If you can describe what you want done, Claude Code can do it. The masterclass walks you through the install from scratch. No coding experience required.
ChatGPT and Claude.ai are chatbots. You type a prompt, get an answer, copy it somewhere else. Claude Code is an AI agent that runs on your computer, connects to your actual platforms (Meta Ads, Google Ads, Klaviyo, Stripe, Notion), and does the work directly. It builds reports, launches campaigns, writes copy from real data, and remembers what you've taught it.
No. It's built by marketers, for marketers - agency owners, in-house marketing leaders, founders running their own marketing and senior specialists. We run Meta, Google, Klaviyo and SEO across dozens of live client accounts, and nobody on the team writes code.
1 hour 44 minutes. The first half is the stack - what it is, why it's built that way and how memory, connections and skills fit together. The second half is the live build: a Meta report, 5 Figma statics, a brand guide and a landing page for an attendee's business, all shipped in the session.
Anything with an API. In the masterclass we cover Meta Ads, Google Ads, Klaviyo, Shopify, TikTok, GA4, Figma, Slack and your email - all through MCPs (Model Context Protocol servers). If a platform has an API, Claude Code can work with it.
Yes, it's free. Enter your details above and the masterclass link arrives in your inbox from Webprofits within a minute or so. Save the link - you'll want to come back to the live build once you've installed Claude Code yourself.