Nicholas

Role

Head of Behavioural Marketing

Connect with Nicholas on LinkedIn

“It's not so much to see what no one has seen yet, but to think what nobody yet has thought about, that which everybody sees“

Arthur Schopenhauer

I love this quote. To me, this summarises getting to innovation & insights so eloquently.

Originally growing up in Byron Bay & studying psychology in Sydney, I've since developed my professional career as a marketing strategist in agencies across Sydney, London & Amsterdam. In 2013, after nearly 10-years in the industry, I embarked on a mission to find out what underpins successful marketing campaigns. The answer I found was: Behavioural Sciences. I completed a diploma in the subject by 2016 & have since been utterly fascinated in & executing upon its application through marketing strategy, creativity & performance.

Brands Nick has worked on:

Behavioural Marketing

Paid Social

Brand Strategy

Digital Strategy

Area of Expertise

Behavioural Science

Customer Insights

Behavioural Economics

Team Leader and Management

What Nick loves about digital.

“There is really no other career
I’d prefer to pursue.”

I’ve always had a commercial brain & I’m motivated to help consumers make better, more informed, more relevant decisions. And modern consumerism is the best-funded social science in the world. It’s the Galapagos Islands of human weirdness. And I revel in attempting to crack the enigma of human code.

When you combine this with the fact that advertising agencies are one of the few remaining bastions allowing for the left-of-centre people in the world of business, there is really no other career I’d prefer to pursue. And digital allows us to develop experiments & hypotheses, test & learn from them in real-time. As the data is collected passively, its as true a signal as we can get. And when we get clear on these signals, aka, why people buy what they buy; we can use these insights to supercharge marketing.