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Ecommerce
$5M → $52M
Annual DTC revenue in 2 years

DTC channel stuck at $4-5M. Integrated paid media, creative testing framework, and full lifecycle email/SMS unlocked 500% growth in year 1.

Year 1 growth: 500%
Email subs: 10K → 400K+
BFCM YoY: 99% growth
Google ROAS: 5.2x
Lead Gen
1,822%
Revenue growth in 5 years

Grew from $18M to $350M ARR and became Australia's 5th-largest NBN provider. 554% increase in connections. 65,400 new customers (+139% YoY). Now ASX-listed.

New customers: 65,400 (+139% YoY)
Connections: +554% growth
Broadband FY21: +53% growth
Organic: 50% of leads
Ecommerce
$0 → $1M+/mo
Revenue in under 12 months

European hydration brand entering Australia from scratch. $637K spend generated $2.5M revenue at 3.89 ROAS. $100K revenue on first day of BFCM. Meta attributed revenue $3M+.

Meta ROAS: 2.8 - 3.3 at peak spend
Google branded ROAS: 8.2
Repeat customers: +167.5% YoY
Klaviyo retention: +79% uplift
Ecommerce
$1.5B Acquisition
From organic baby food to billion-dollar exit

Partnered in 2013. Built the digital growth engine - SEO (#1 for "baby formula" for 4 years), content marketing, social community, and China expansion. IPO'd 2014, acquired for $1.5B in 2019.

Year 1 sales: +1,110%
SEO: #1 "baby formula" 4 years
Impressions: 94M (Firsts campaign)
Acquisition: $1.5B by Mengniu Dairy
Lead Gen
+300%
Total enquiries in 12 months

Australia's largest real estate network. 274% appraisals increase in one month. Won REB Awards Best Marketing & Digital Campaign of the Year.

Appraisals: +274% in 1 month
Conversions: 3x in 1 year
Award: REB Best Campaign
Network: Nationwide scale
Lead Gen
+681%
Qualified leads generated

AI-powered research compressed weeks into days. Creative DNA framework achieved 25% creative win rate - 5x industry standard. Reversed a -8% YTD decline.

CPL: ~80% decrease
Net sales: +36% full year
Win rate: 25% (5x std)
Monthly growth: +37% MoM
Lead Gen
+23.5%
Web revenue ($31M → $39M)

3 luxury hotel properties. Transformed digital strategy across paid search, SEO, and CRO. Wedding page traffic surged 1,644%.

Property A: +37.4% YoY
Wedding CPA: $100 → $40
Landing CVR: 1.9% → 3.2%
Paid search: +18% conversions
Lead Gen
+98.7%
Revenue growth in 4 months

Travel insurance challenger brand. Hit 98.7% of a 12-month doubling goal in just 4 months. Revenue grew from $1.9M to $4.09M through multi-channel strategy.

Google Ads: +127% revenue
Email: +239% revenue
Meta ROAS: 10 → 18
Bing Ads: +219% revenue
Lead Gen
-84%
Cost per acquisition (£154 → £24)

PCO car hire in a regulation-capped market. Unified paid + organic search strategy delivered best month ever for new driver sign-ups.

Leads: +129% (core terms)
Conversions: +88% overall
Organic leads: +99% (doubled)
PMax share: 27% of total
Lead Gen
+55%
Open Day attendance (record 1,251 visitors)

Creative arts education. Record Open Day across 3 campuses. TikTok matched Meta performance. February enrolment pipeline 18% ahead of target YoY.

Registrations: +46%
CPA: Halved in final phase
Enrolments: 18% ahead YoY
TikTok: Matched Meta
Ecommerce
1.42x
ROAS at product launch

"Perfect Poo" product launch with a new brand identity. Lean Launch Loop framework delivered above-benchmark results despite creative delays.

Meta revenue: $2.23K at launch
Scaling: 25% immediately
US New Customer: 0.7 ROAS
Email: +5% deliverability
Lead Gen
+360%
YoY growth in signups

Health insurance peak period campaign. 143% above target. $500K additional revenue generated. Most successful peak period campaign in the brand's history.

YoY growth: 360% (143% above target)
Revenue: +$500K additional
Google Ads: +125% (May 2021)
Facebook: +63% revenue (May 2021)
Ecommerce
+387%
New user sign-ups (Australia)

Digital marketplace global expansion. UK GMV at 76% of all-time high. Tripled platform sign-ups while keeping CAC 77% below target.

UK GMV: increased 76% (all-time high)
Sign-ups: tripled platform-wide
AU sign-ups: +387%
Task postings: +60%
Ecommerce
19%
Video view rate (vs 14% benchmark)

Combo Touch iPad case global product launch. Synchronised campaigns across AU, UK, DE, and JP. Outperformed CPM and CPV benchmarks on YouTube.

View rate: 19% (vs 14% avg)
CPC: Under $1.12
Markets: AU, UK, DE, JP
YouTube: Beat CPM + CPV benchmarks
Lead Gen
+185%
Demo bookings YoY

SaaS dealership management software. Hyper-targeted ABM across North America and Australia. Built category authority and drove branded search volume up 152%.

Demo bookings: +185% YoY
Branded search: +152%
Strategy: Hyper-targeted ABM
Markets: North America + Australia
Lead Gen
2x
Move-ins doubled in one month

Self-storage across Sydney and Melbourne. Landing page overhaul drove 104 move-ins in October - more than double September. Kingsgrove CVR jumped 61%.

Move-ins: 104 (2x Sept)
Rosebery CVR: ~18%
Kingsgrove: 8.5% → 13.7%
Driver: Landing pages
Ecommerce
2,744 Entries
Teaser became #1 Month of Gaming audience

Turned a 4-week teaser competition into a high-intent audience engine for Logitech G. The "Power Your Play" campaign delivered 59% of all Month of Gaming entries and 2,000+ qualitative headset insights.

MoG share: 59% of all entries
Core demo: 75% aged 18-34
Insights: 2,000+ qualitative responses
Outcome: #1 Meta-performing segment
Ecommerce
3,561 Prospects
ERGO category audience across AU & NZ

"Find Your Digital Flow" positioned ergonomics as a wellness category during Mental Health Month. The campaign built a high-intent ERGO audience while surfacing deep customer insight on motivations and purchase drivers.

AU entries: 2,496
NZ entries: 1,065
Meta CTR: Above 1% benchmark
Outcome: Scalable insight-led playbook
Trusted by 1000+ brands
Ninja
Life Cykel
Waterdrop
Shark
Good & Fugly
LG
Logitech
HipKids
Levi's
Bellamy's Organic
TWOOBS
REJUVAUS
Aussie Broadband
The Beauty Chef
Husqvarna
Polished
Steak King
Jojoba
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Director Of Marketing & Innovations - Logitech
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Managing Director ANZ - waterdrop
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