$5M → $52M
Annual DTC revenue in 2 years
DTC channel stuck at $4–5M. Integrated paid media, creative testing framework, and full lifecycle email/SMS unlocked 500% growth in year 1.
1,822%
Revenue growth in 5 years
Grew from $18M to $350M ARR and became Australia's 5th-largest NBN provider. 554% increase in connections. 65,400 new customers (+139% YoY). Now ASX-listed.
New customers
65,400 (+139% YoY)
Broadband FY21
+53% growth
$0 → $1M+/mo
Revenue in under 12 months
European hydration brand entering Australia from scratch. $637K spend generated $2.5M revenue at 3.89 ROAS. $100K revenue on first day of BFCM. Meta attributed revenue $3M+.
Meta ROAS
2.8–3.3 at peak spend
Repeat customers
+167.5% YoY
Klaviyo retention
+79% uplift
$1.5B Acquisition
From organic baby food to billion-dollar exit
Partnered in 2013. Built the digital growth engine — SEO (#1 for "baby formula" for 4 years), content marketing, social community, and China expansion. IPO'd 2014, acquired for $1.5B in 2019.
SEO
#1 "baby formula" 4 years
Impressions
94M (Firsts campaign)
Acquisition
$1.5B by Mengniu Dairy
+300%
Total enquiries in 12 months
Australia's largest real estate network. 274% appraisals increase in one month. Won REB Awards Best Marketing & Digital Campaign of the Year.
Appraisals
+274% in 1 month
+681%
Qualified leads generated
AI-powered research compressed weeks into days. Creative DNA framework achieved 25% creative win rate — 5x industry standard. Reversed a -8% YTD decline.
+23.5%
Web revenue ($31M → $39M)
3 luxury hotel properties. Transformed digital strategy across paid search, SEO, and CRO. Wedding page traffic surged 1,644%.
Paid search
+18% conversions
+98.7%
Revenue growth in 4 months
Travel insurance challenger brand. Hit 98.7% of a 12-month doubling goal in just 4 months. Revenue grew from $1.9M to $4.09M through multi-channel strategy.
-84%
Cost per acquisition (£154 → £24)
PCO car hire in a regulation-capped market. Unified paid + organic search strategy delivered best month ever for new driver sign-ups.
Organic leads
+99% (doubled)
+55%
Open Day attendance (record 1,251 visitors)
Creative arts education. Record Open Day across 3 campuses. TikTok matched Meta performance. February enrolment pipeline 18% ahead of target YoY.
1.42x
ROAS at product launch
"Perfect Poo" product launch with a new brand identity. Lean Launch Loop framework delivered above-benchmark results despite creative delays.
Meta revenue
$2.23K at launch
+360%
YoY growth in signups
Health insurance peak period campaign. 143% above target. $500K additional revenue generated. Most successful peak period campaign in the brand's history.
YoY growth
360% (143% above target)
Google Ads
+125% (May 2021)
Facebook
+63% revenue (May 2021)
+387%
New user sign-ups (Australia)
Digital marketplace global expansion. UK GMV at 76% of all-time high. Tripled platform sign-ups while keeping CAC 77% below target.
UK GMV
+76% (all-time high)
Sign-ups
tripled platform-wide
19%
Video view rate (vs 14% benchmark)
Combo Touch iPad case global product launch. Synchronised campaigns across AU, UK, DE, and JP. Outperformed CPM and CPV benchmarks on YouTube.
View rate
19% (vs 14% avg)
YouTube
Beat CPM + CPV benchmarks
+185%
Demo bookings YoY
SaaS dealership management software. Hyper-targeted ABM across North America and Australia. Built category authority and drove branded search volume up 152%.
Strategy
Hyper-targeted ABM
Markets
North America + Australia
2x
Move-ins doubled in one month
Self-storage across Sydney and Melbourne. Landing page overhaul drove 104 move-ins in October — more than double September. Kingsgrove CVR jumped 61%.
2,744 Entries
Teaser became #1 Month of Gaming audience
Turned a 4-week teaser competition into a high-intent audience engine for Logitech G. The "Power Your Play" campaign delivered 59% of all Month of Gaming entries and 2,000+ qualitative headset insights.
MoG share
59% of all entries
Insights
2,000+ qualitative
3,561 Prospects
ERGO category audience across AU & NZ
"Find Your Digital Flow" positioned ergonomics as a wellness category during Mental Health Month. The campaign built a high-intent ERGO audience while surfacing deep customer insight on motivations and purchase drivers.
Meta CTR
Above 1% benchmark
Outcome
Insight-led playbook
