It's not about the media buying. It's all about the creative.
Creative strategy drives 70%+ of paid social performance - not audience hacks or bidding tricks. We research your customers, build messaging frameworks from real buyer psychology, and test 15-100+ creative variations monthly. The result: lower CAC, higher ROAS, and a system that scales.
$500M+ in managed ad spend
Creative-first methodology
Meta + TikTok specialists
Real brands. Real numbers.
The numbers behind the brands we work with.
European hydration brand entering Australia from zero. Creative-first Meta strategy generated $3M+ in attributed revenue. Meta ROAS 2.8-3.3 at peak spend. $100K revenue on first day of BFCM.
Took SharkNinja from $5M stuck to $52M in annual DTC revenue. 500% growth in year 1. 24 promotional periods executed with research-driven creative and structured testing across Meta and Google.
AI-powered performance marketing turnaround for Husqvarna's Automower category. From -8% YTD decline to record lead volume in one quarter using AI research, creative testing, and full-funnel restructure.
Creative strategy is the biggest lever. Most agencies ignore it.
Most agencies obsess over media buying tactics - ABO vs CBO, horizontal vs vertical scaling, audience layering. That stuff is commoditised. The algorithms handle it.
The lever that actually moves revenue is creative. Specifically: what you say, who you say it to, and how you frame it. We build every campaign on deep consumer research - mining thousands of product reviews for pain points, purchase triggers, and the exact language your customers use.
Creative drives 70%+ of paid social performance. That's why we invest more time in research, messaging frameworks, and structured creative testing than any other part of the process. The output is a Creative Master Strategy Document that becomes the foundation for every asset we produce.
We extract pain points, misconceptions, purchase triggers, and the exact language your customers use. This isn't a persona doc - it's raw psychology mapped from real buyer behaviour.
Every product gets a structured framework organised by product, audience, problem, solution, and use case. This means we test with intention - not spray and pray.
We analyse competitor creative across your category to identify gaps, overused angles, and untapped opportunities. This competitive intelligence shapes every creative brief.
Our key metric is creative win rate - the ratio of tested creatives to winning creatives. Higher win rate means less wasted spend, faster scaling, and 25-30% less creative volume needed.
From deep research to ads live fast
We move fast. Each phase builds on the last until every system is running.
Research & V2O
A full V2O session combined with deep consumer research to build your Creative Master Strategy.
V2O strategy session- Consumer review mining
- Competitor creative analysis
- Creative Master Strategy document
Ads live fast
Static creatives go live fast. Initial testing structure set up, audiences configured, and tracking verified.
- Static creatives live
- Initial testing structure
- Audience setup
- Tracking verified
Structured testing
Full creative testing system goes live with isolation variables, UGC production, and messaging frameworks applied.
- Creative testing system live
- Isolation variables structured
- UGC production begins
- Messaging framework applied
Scale + iterate
Scale winning creatives, monthly strategy sessions, creative win rate tracking, and continuous replacement of underperformers.
- Scale winners
- Monthly strategy sessions
- Creative win rate tracking
- Replace losers
The channels that drive paid social performance
Creative-first strategy applied across every platform, with in-house production and measurement infrastructure.
Meta Ads
95% prospecting, 5% remarketing. Creative strategy drives 70%+ of performance - not audience hacks or bidding tricks. Research-driven static and video creative tested at scale.
- Research-driven static and video creative
- 15-100+ new variations tested monthly
- UGC scripts informed by review mining
- Structured testing with isolation variables
TikTok Ads
Platform-native creative that feels organic, not repurposed Meta ads. Reaching younger demographics with authentic, trend-aware content production.
- Platform-native creative production
- Younger demographic targeting
- Authentic, trend-aware content
- Separate creative strategy from Meta
UGC & creative production
In-house creative studio of 15-20 designers and developers. UGC scripting informed by consumer review mining. Static, video, and carousel creative tested at a cadence that feeds the algorithm.
- In-house creative studio (15-20 designers/devs)
- UGC scripting from review mining
- Static, video, and carousel testing
- Creative refresh cadence
Tracking & attribution
Accurate data is the foundation for scaling. We set up the measurement infrastructure that lets you trust the numbers and make confident decisions.
- CAPI setup for Meta
- Triple Whale for attribution
- Conversion API integration
- First-party data strategy
How paid social works for ecommerce vs lead gen
Same creative-first methodology. Different campaign architecture.
Ecommerce
Prospecting & Acquisition — 95% prospecting, creative testing drives new customer acquisition at scale.
Creative testing - drives new customer acquisition
Full-funnel - from awareness to purchase
Klaviyo integration - retention built in
Messaging frameworks - product-specific angles
Lead generation
Demand Generation — create demand in unaware audiences and support paid search with brand awareness.
Demand creation - reach unaware audiences
Message testing - multi-angle for services
Retargeting - search traffic and site visitors
Landing pages - qualification-focused CRO
From the brands we work with
Real quotes from real people. Not anonymised, not edited.
"The passion and dedication that Webprofits brought to our business I hadn't really seen before. Their experience, the talent and breadth of the team they can offer has been a massive benefit to our business."
"Webprofits have been outstanding in their collaboration with Logitech to not only deliver some of the best results we've seen but in being a strategic partner who advise and inspire us across a number of facets of digital marketing."
"The guys came in and with our first sale they delivered record sales. Our first month was 100% year on year growth. If you're a business like us looking to go to that next level, I'd highly recommend working with Webprofits."
"Since we've started working with Webprofits we've seen consistent growth across the board. From strategic advice and direction through to tactical knowledge and execution, the team have helped us to understand and unlock the potential of digital across our network."
"When we look for a partner we're trying to find someone that we can trust. Webprofits deliver and we really enjoyed the process of working with the team, their honesty and their dedication to our success."
"Our partnership with Webprofits has been a game-changer for waterdrop in Australia. Their deep understanding of the local market, combined with a performance-driven approach, has helped us grow rapidly and efficiently."
Recognised by the industry’s best
Who we work with
We're selective because the best results come from the right fit. Here's who gets the most value from paid social.
Great fit
- DTC ecommerce brand doing $100K-$500K/month wanting to scale past $1M
- Spending $20K+/month on Meta with room to scale
- Consumable or repeat-purchase products (supplements, health, beauty, food)
- Lead gen business wanting to create demand in unaware audiences
- You want a creative-first partner, not a media buyer who just adjusts bids
- Fast, collaborative, and willing to trust structured creative testing
Probably not the right fit
Spending under $20K/month (not enough data for structured creative testing)- Pre-revenue or still finding product-market fit
- Looking for the cheapest agency, not the best return
- Want to approve every creative before it runs (we test too fast for that)
- Need brand building from scratch rather than performance marketing
Common questions
Straight answers. No sales fluff.
Ready to scale with creative-first paid social?
Tell us where your brand is today and where you want it to be. We'll show you the system to get there.
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