We don't optimise for leads. We optimise for customers.

CRO, landing pages, and quality score work together so you can outspend competitors profitably. We build paid search engines that capture high-intent demand, convert it on optimised landing pages, and feed learnings back through your CRM to improve lead quality over time.

$500M+ in managed ad spend
CRO-first methodology
Google Premier Partner
Splend UK
-84%
Cost per acquisition
Landing Page CVR
+48%
Increase
IHG Hotels
$31M $39M
Web revenue
Total
$500M+
Managed ad spend
Trusted by 1,000+ brands

Real brands. Real numbers.

The numbers behind the brands we work with.

1,822%
Revenue growth in 5 years
Y0 Y1 Y2 Y3 Y4 $350M

Grew Aussie Broadband from $18M to $350M ARR. 554% increase in connections. 65,400 new customers (+139% YoY). Australia's 5th-largest NBN provider, now ASX-listed.

New customers
65,400 (+139% YoY)
Connections
+554% growth
Broadband FY21
+53% growth
Organic
50% of leads
300%
Total enquiries in 12 months
100% 300%

Transformed LJ Hooker's digital strategy from a yearly Spring campaign to an always-on acquisition engine. Google Ads campaigns tripled leads and appraisals.

Appraisals
+274% in 1 month
Conversions
3x in 1 year
Strategy
Always-on approach
Award
REB Best Digital Campaign
-84%
Cost per acquisition (£154 → £24)
£154 £24

PCO car hire in a regulation-capped London market. Unified paid + organic search strategy delivered Splend's best month ever for new driver sign-ups.

Leads
+129% (core terms)
Conversions
+88% overall
Organic leads
+99% (doubled)
PMax share
27% of conversions

CRO underpins everything. That's how you dominate search.

For most businesses, the highest-quality leads and customers come from search. People actively looking for your product or service, ready to buy or enquire. Our first job is to make sure you own that space with the right campaign architecture built around intent levels.

But campaign architecture alone isn't enough. CRO is the foundation of everything we do. We build high-performing landing pages and iterate conversion rates relentlessly. Higher CVR means lower CAC, which means you can outspend competitors on the same keywords and still be more profitable.

Then we work backwards from your CRM data. Which campaigns generate the most sales, at the highest value, that convert at the fastest rate? That data dictates every optimisation decision we make — not vanity metrics.

Intent-based segmentation

Campaign architecture built around search intent levels. High-intent service terms get dedicated campaigns. Broad terms get separate budgets. This structure ensures you're not wasting spend on low-intent traffic.

CRO underpins everything

CRO isn't separate — it's baked into everything. We build high-performing landing pages and iterate conversion rates. Higher CVR = lower CAC = outspend competitors.

Sales & marketing feedback loops

UTM tracking into CRM, first/last touch attribution, direct access to sales data. We optimise for customers, not just leads.

Work backwards from CRM data

Which campaigns generate the most sales, at the highest value, that convert at the fastest rate? That data dictates our optimisation decisions.

Where paid search fits in the buying journey

We use Eugene Schwartz's 5 Stages of Awareness to build the right campaign architecture. Your customers' awareness level dictates bid strategy, ad copy, and landing page approach.

1
Branded Search
Most aware

They know your brand. Branded search captures them before competitors do.

2
Paid Search (Service Terms)
Product aware

They know solutions exist. They're comparing providers right now.

3
Paid Search + Landing Pages
Solution aware

They know the type of service they need. Still researching options.

4
PMax + Content
Problem aware

They know they have a problem. Need education before conversion.

5
Paid Social (Not Search)
Unaware

They don't know they have a problem. Search won't reach them here.

From audit to leads converting

We start with your data, build the right campaigns, and iterate based on what closes — not just what converts.

PHASE 1

Campaign build + landing page

Paid search campaigns and a high-converting landing page live within the first phase.

  • Paid search campaigns live
  • Direct response landing page built
  • Compelling offer vs competitors
  • UTM tracking and CRM integration
PHASE 2

Testing + CRM integration

A/B test landing pages and tie every conversion back to your CRM so you optimise for revenue, not just leads.

  • A/B testing on landing pages
  • Conversion tracking tied to CRM
  • Quality score optimisation
  • Negative keyword management
PHASE 3

Scale + iterate

Use CRM feedback to expand into new categories, reduce CPC, and increase conversion rates across the board.

  • CRM feedback loop analysis
  • Expand to new service categories
  • Reduce CPC and increase CVR
  • Campaign-level demand pushes
ONGOING

Compound growth

Layer in SEO, Shopping, PMax, and Microsoft Ads to build an organic moat and compound returns over time.

  • SEO integration for organic moat
  • PMax and Shopping expansion (ecom)
  • Microsoft/Bing Ads rollout
  • Continuous landing page iteration

Every search channel, one growth team

No channel silos. Your paid search, landing pages, Shopping, and PMax are run by one integrated team with one shared goal: dominate search profitably.

Google Search icon
Paid Search

Google Search

Service-specific campaign architecture with tight keyword targeting. We focus on quality score, ad relevance, and landing page experience to reduce CPC and improve ad position.

  • Service-specific campaign architecture
  • Negative keyword management
  • Quality score focus
  • Conversion tracking tied to CRM data
Performance Max icon
Paid Search

Performance Max

Google's AI-driven campaign type that finds conversions across Search, Shopping, Display, YouTube, and Gmail. We optimise asset groups and audience signals for maximum efficiency.

  • Google's AI-driven campaign type
  • Asset group optimisation
  • Audience signals
  • Product feed integration for ecommerce
Google Shopping icon
CRO

Google Shopping

Product feed optimisation and competitive pricing intelligence for ecommerce brands. We manage merchant centre setup and segment campaigns by new vs returning customers.

  • Product feed optimisation
  • Competitive pricing intelligence
  • Merchant centre management
  • New vs returning customer segmentation
Microsoft Ads icon
Paid Search

Microsoft/Bing Ads

Often cheaper CPCs than Google with an older, higher-income demographic. We import Google campaigns and optimise for the platform's unique audience characteristics.

  • Often cheaper CPCs than Google
  • Older/higher-income demographic
  • Import Google campaigns and optimise for platform
  • Growing market share
Landing pages & CRO icon
CRO

Landing pages & CRO

Landing pages are the single biggest lever for search performance. A 1% improvement in conversion rate means you can spend more per lead than competitors and still be more profitable.

  • Service-specific direct response pages
  • A/B testing on offers/headlines/form design
  • Competitive positioning
  • Conversion rate iteration to lower CAC

How paid search works for lead gen vs ecommerce

Same search domination philosophy. Different campaign architecture.

Lead Generation icon

Lead generation

High-intent demand capture. Service-specific campaign architecture built to drive qualified leads.

Campaign architecture — service-specific structure
Landing pages — CRO-driven for each service
Lead quality — CRM feedback loops
Attribution — work backwards from closed deals
Qualification — funnel qualification steps
See the lead gen approach
Ecommerce icon

Ecommerce

Product-driven search. Shopping, PMax, and branded search campaigns built for revenue.

Google Shopping — Shopping and PMax campaigns
Product feed — optimisation for visibility
Branded search — protection and capture
Demand capture — from paid social traffic
Segmentation — new vs returning customers
See the ecommerce approach

From the brands we work with

Real quotes from real people. Not anonymised, not edited.

Award-Winning Agency

Recognised by the industry's best

Partners
Google Meta Microsoft Klaviyo Shopify TikTok
Tools
Semrush Triple Whale Replo Claude Site Checker Data for SEO
Awards
Gold Award Davey Award Davey Award Communicator Award Viddy Award W3 Silver Award W3 Gold Award

Who we work with

We're selective because the best results come from the right fit. Here's who gets the most value from working with us.

Great fit

  • Spending $20K+/month on paid search and want better returns
  • Lead generation or ecommerce business with proven demand
  • Want to dominate Google for your highest-intent keywords
  • Ready for CRO-driven landing pages and quality score work
  • Want a strategic partner, not just someone pressing buttons
  • Willing to invest in landing pages and conversion rate optimisation

Probably not the right fit

  • Under $5K/month budget (not enough to build a scalable search engine)
  • No conversion tracking or CRM in place
  • Looking for the cheapest agency, not the best return
  • Want to approve every keyword change before it happens
  • Need brand awareness from scratch rather than demand capture
Google Microsoft Shopify Triple Whale Replo

Common questions

Straight answers. No sales fluff.

Both, for different purposes. Standard search campaigns give you tight control over high-intent keywords. PMax uses Google's AI to find conversions across Search, Shopping, Display, YouTube, and Gmail. We typically run both — search for precision, PMax for reach — and allocate budget based on which drives better CRM outcomes.
For lead gen, we typically start with $5K+/month on Google Ads plus CRO investment for landing pages. For ecommerce, Shopping and PMax campaigns need $10K+/month to generate meaningful data. Below these thresholds, there's not enough volume to optimise effectively.
We integrate UTM tracking into your CRM so we can see which campaigns, keywords, and ads generate leads that actually close. We optimise for cost per customer, not just cost per lead. This feedback loop is the difference between good search and great search.
For lead gen, paid search captures high-intent demand from people actively searching for your service. Campaign architecture is built around service categories and intent levels. For ecommerce, it's Shopping campaigns, PMax, and branded search protecting your brand terms and capturing demand generated by paid social.
Critical. Landing pages are the single biggest lever for search performance. A 1% improvement in conversion rate means you can spend more per lead than competitors and still be more profitable. We build direct response landing pages for every key service and iterate relentlessly on CVR.
Yes. Paid search captures immediate demand while SEO builds a compounding organic asset. For many clients, combining both means you dominate the search results page — paid ads at the top, organic listings below. Over time, SEO reduces your reliance on paid spend.

Ready to dominate search?

Tell us about your business and we'll show you the search strategy to capture more high-intent demand.