We don't optimise for leads. We optimise for customers.
CRO, landing pages, and quality score work together so you can outspend competitors profitably. We build paid search engines that capture high-intent demand, convert it on optimised landing pages, and feed learnings back through your CRM to improve lead quality over time.
$500M+ in managed ad spend
CRO-first methodology
Google Premier Partner
Real brands. Real numbers.
The numbers behind the brands we work with.
Grew Aussie Broadband from $18M to $350M ARR. 554% increase in connections. 65,400 new customers (+139% YoY). Australia's 5th-largest NBN provider, now ASX-listed.
Transformed LJ Hooker's digital strategy from a yearly Spring campaign to an always-on acquisition engine. Google Ads campaigns tripled leads and appraisals.
PCO car hire in a regulation-capped London market. Unified paid + organic search strategy delivered Splend's best month ever for new driver sign-ups.
CRO underpins everything. That's how you dominate search.
For most businesses, the highest-quality leads and customers come from search. People actively looking for your product or service, ready to buy or enquire. Our first job is to make sure you own that space with the right campaign architecture built around intent levels.
But campaign architecture alone isn't enough. CRO is the foundation of everything we do. We build high-performing landing pages and iterate conversion rates relentlessly. Higher CVR means lower CAC, which means you can outspend competitors on the same keywords and still be more profitable.
Then we work backwards from your CRM data. Which campaigns generate the most sales, at the highest value, that convert at the fastest rate? That data dictates every optimisation decision we make - not vanity metrics.
Campaign architecture built around search intent levels. High-intent service terms get dedicated campaigns. Broad terms get separate budgets. This structure ensures you're not wasting spend on low-intent traffic.
CRO isn't separate - it's baked into everything. We build high-performing landing pages and iterate conversion rates. Higher CVR = lower CAC = outspend competitors.
UTM tracking into CRM, first/last touch attribution, direct access to sales data. We optimise for customers, not just leads.
Which campaigns generate the most sales, at the highest value, that convert at the fastest rate? That data dictates our optimisation decisions.
Where paid search fits in the buying journey
We use Eugene Schwartz's 5 Stages of Awareness to build the right campaign architecture. Your customers' awareness level dictates bid strategy, ad copy, and landing page approach.
They know your brand. Branded search captures them before competitors do.
They know solutions exist. They're comparing providers right now.
They know the type of service they need. Still researching options.
They know they have a problem. Need education before conversion.
They don't know they have a problem. Search won't reach them here.
From audit to leads converting
We start with your data, build the right campaigns, and iterate based on what closes - not just what converts.
Campaign build + landing page
Paid search campaigns and a high-converting landing page live within the first phase.
Paid search campaigns live- Direct response landing page built
- Compelling offer vs competitors
- UTM tracking and CRM integration
Testing + CRM integration
A/B test landing pages and tie every conversion back to your CRM so you optimise for revenue, not just leads.
- A/B testing on landing pages
- Conversion tracking tied to CRM
- Quality score optimisation
- Negative keyword management
Scale + iterate
Use CRM feedback to expand into new categories, reduce CPC, and increase conversion rates across the board.
- CRM feedback loop analysis
- Expand to new service categories
- Reduce CPC and increase CVR
- Campaign-level demand pushes
Compound growth
Layer in SEO, Shopping, PMax, and Microsoft Ads to build an organic moat and compound returns over time.
- SEO integration for organic moat
- PMax and Shopping expansion (ecom)
- Microsoft/Bing Ads rollout
- Continuous landing page iteration
Every search channel, one growth team
No channel silos. Your paid search, landing pages, Shopping, and PMax are run by one integrated team with one shared goal: dominate search profitably.
Google Search
Service-specific campaign architecture with tight keyword targeting. We focus on quality score, ad relevance, and landing page experience to reduce CPC and improve ad position.
- Service-specific campaign architecture
- Negative keyword management
- Quality score focus
- Conversion tracking tied to CRM data
Performance Max
Google's AI-driven campaign type that finds conversions across Search, Shopping, Display, YouTube, and Gmail. We optimise asset groups and audience signals for maximum efficiency.
- Google's AI-driven campaign type
- Asset group optimisation
- Audience signals
- Product feed integration for ecommerce
Google Shopping
Product feed optimisation and competitive pricing intelligence for ecommerce brands. We manage merchant centre setup and segment campaigns by new vs returning customers.
- Product feed optimisation
- Competitive pricing intelligence
- Merchant centre management
- New vs returning customer segmentation
Microsoft/Bing Ads
Often cheaper CPCs than Google with an older, higher-income demographic. We import Google campaigns and optimise for the platform's unique audience characteristics.
- Often cheaper CPCs than Google
- Older/higher-income demographic
- Import Google campaigns and optimise for platform
- Growing market share
Landing pages & CRO
Landing pages are the single biggest lever for search performance. A 1% improvement in conversion rate means you can spend more per lead than competitors and still be more profitable.
- Service-specific direct response pages
- A/B testing on offers/headlines/form design
- Competitive positioning
- Conversion rate iteration to lower CAC
How paid search works for lead gen vs ecommerce
Same search domination philosophy. Different campaign architecture.
Lead generation
High-intent demand capture. Service-specific campaign architecture built to drive qualified leads.
Campaign architecture - service-specific structure
Landing pages - CRO-driven for each service
Lead quality - CRM feedback loops
Attribution - work backwards from closed deals
Qualification - funnel qualification steps
Ecommerce
Product-driven search. Shopping, PMax, and branded search campaigns built for revenue.
Google Shopping - Shopping and PMax campaigns
Product feed - optimisation for visibility
Branded search - protection and capture
Demand capture - from paid social traffic
Segmentation - new vs returning customers
From the brands we work with
Real quotes from real people. Not anonymised, not edited.
"The passion and dedication that Webprofits brought to our business I hadn't really seen before. Their experience, the talent and breadth of the team they can offer has been a massive benefit to our business."
"Webprofits have been outstanding in their collaboration with Logitech to not only deliver some of the best results we've seen but in being a strategic partner who advise and inspire us across a number of facets of digital marketing."
"The guys came in and with our first sale they delivered record sales. Our first month was 100% year on year growth. If you're a business like us looking to go to that next level, I'd highly recommend working with Webprofits."
"Since we've started working with Webprofits we've seen consistent growth across the board. From strategic advice and direction through to tactical knowledge and execution, the team have helped us to understand and unlock the potential of digital across our network."
"When we look for a partner we're trying to find someone that we can trust. Webprofits deliver and we really enjoyed the process of working with the team, their honesty and their dedication to our success."
"Our partnership with Webprofits has been a game-changer for waterdrop in Australia. Their deep understanding of the local market, combined with a performance-driven approach, has helped us grow rapidly and efficiently."
Recognised by the industry’s best
Who we work with
We're selective because the best results come from the right fit. Here's who gets the most value from working with us.
Great fit
- Spending $20K+/month on paid search and want better returns
- Lead generation or ecommerce business with proven demand
- Want to dominate Google for your highest-intent keywords
- Ready for CRO-driven landing pages and quality score work
- Want a strategic partner, not just someone pressing buttons
- Willing to invest in landing pages and conversion rate optimisation
Probably not the right fit
Under $5K/month budget (not enough to build a scalable search engine)- No conversion tracking or CRM in place
- Looking for the cheapest agency, not the best return
- Want to approve every keyword change before it happens
- Need brand awareness from scratch rather than demand capture
Common questions
Straight answers. No sales fluff.
Ready to dominate search?
Tell us about your business and we'll show you the search strategy to capture more high-intent demand.