Your SEO strategy wasn't built for AI search.
Google still drives most organic revenue. But ChatGPT, Perplexity, and AI Overviews are changing how customers discover and choose brands. We combine SEO and answer engine optimisation into one strategy - so you're visible wherever decisions are being made.
20 years of search expertise
Award-winning SEO team
Proprietary AEO framework
Real brands. Real numbers.
The numbers behind the brands we work with.
Built Aussie Broadband's organic search engine into their biggest lead source. Restructured hundreds of FAQ pages into individually optimised landing pages, driving half of all website leads through organic search.
Automotive dealership management software. Built search visibility and brand demand through targeted SEO strategy, driving a 152% increase in branded searches and 185% year-on-year increase in demo bookings.
Unified paid + organic search strategy in a regulation-capped market. Reinstated a critical page removed during rebrand, built 44 new keyword rankings, and earned 8 AI Overview features for "PCO car hire."
Three foundations. Evolved for the age of AI.
Traditional SEO has always been built on 3 pillars - technical, content, and authority. Each one still matters. But the game has changed.
Search engines now share the discovery space with answer engines like ChatGPT, Perplexity, and Google's AI Overviews. Your customers aren't just searching - they're asking. And answer engines don't just rank pages. They evaluate your brand's credibility, completeness, and authority before deciding whether to recommend you.
We've evolved each pillar to work for both. One integrated strategy that builds your visibility across search and AI - not 2 separate programmes competing for budget.
Technical health, schema, core web vitals, NAP, and Google Business Profile - plus entity management. We clean up how answer engines understand your brand, correct mismatched information, and run sentiment analysis to influence your information architecture.
Complete category ownership - not scattered blog posts. We build comprehensive topic clusters that establish you as the credible authority in your space. Service pages, FAQs, policy pages, expert content - every page earns its place in both search results and AI recommendations.
Performance-driven links for commercial pages, plus digital PR for citations and category leadership. We own the strategy and use AI-driven outreach to get your expert content in front of journalists already looking for stories in your niche. Partner-executed for efficiency.
Our proprietary AEO framework
There's no such thing as prompt research. So we built our own system to track, measure, and influence how answer engines evaluate your brand.
Identify
Work with your team to define the commercial queries you need to protect - branded and non-branded. What are the questions your customers are asking AI?
Analyse
Run those queries across ChatGPT, Perplexity, and AI Overviews. Map what sources are being referenced and what language is being used to describe your brand.
Audit
Identify gaps between what answer engines say about you and what you want them to say. Map your information architecture and find where influence is possible.
Implement
Make targeted changes - improve on-site content, build citations, fix entity inconsistencies, and create the authority signals answer engines need to recommend you.
Measure
Fortnightly tracking cycle. Answer engines update every 7-10 days - much faster than traditional algorithm updates - so we move fast and iterate constantly.
From audit to results
We start with a comprehensive audit and build your first quarterly success plan. Each phase builds on the last until every system is running.
Comprehensive audit
Full audit of your SEO health, rankings, content gaps, technical issues, and AEO baseline. Our sales process is our strategy process - we do the work up front.
Technical health scan via SiteChecker- Keyword and rankings analysis
- Content gap assessment
- AEO baseline: how AI sees you now
Quick wins & technical fixes
Fix what's broken and capture immediate opportunities. Positions 2-4 on commercial terms get priority because that's where revenue impact is fastest.
- Core web vitals optimisation
- Schema and structured data
- Quick win rankings (positions 2-4)
- NAP and entity cleanup
Content & authority
Build topical authority with comprehensive content clusters. Launch digital PR for citations and backlinks. Run first AEO framework cycle.
- Topic cluster strategy and production
- V2O sessions for expert content
- Digital PR outreach activated
- AEO framework first cycle
QSP cadence
Quarterly success plans with fortnightly AEO tracking. Continuous optimisation across all 3 pillars. Speed to value on every iteration.
- Quarterly strategy reviews
- Fortnightly AEO framework cycles
- Monthly SiteChecker reporting
- Content calendar execution
How we use AI to move faster
We use AI everywhere it makes us faster and better. But AI never does the thinking for us. Senior strategists make every decision.
Data4SEO research
We crunch massive keyword and ranking datasets to find insights quickly and validate them through 20 years of experience. AI-driven research tools let us move from audit to strategy faster than any manual process.
- Large-scale keyword and competitor analysis
- Opportunity identification and validation
- Search volume and trend analysis at scale
- Content gap mapping across categories
Claude content production
Every client gets a trained Claude project with brand guidelines, tone, and category context. We set the brief, AI QAs the brief, produces content, and our team edits and approves every piece before publishing.
- Custom Claude project per client
- Brief → QA → Production → Human editing
- Content frameworks built on years of data
- Optimised for both search and answer engines
V2O expert content
For specialist topics where your team are the subject matter experts, we run V2O sessions - a 30-minute conversation with your experts produces 3-4 articles with authentic quotes and genuine authority that no AI can fabricate.
- Brief prepared ahead of each session
- Transcript turned into 3-4 expert articles
- Verbatim quotes for credibility and E-E-A-T
- Multiple angles from a single session
SiteChecker dashboard
Google Analytics, Search Console, rankings, technical health, and AI referral traffic - all in one dashboard with daily updates. You'll see exactly what's working and where we're focusing next.
- GA + GSC + rankings in one view
- Technical recommendations with priorities
- AI referral traffic tracking
- Daily updates, not monthly surprises
From the brands we work with
Real quotes from real people. Not anonymised, not edited.
"The passion and dedication that Webprofits brought to our business I hadn't really seen before. Their experience, the talent and breadth of the team they can offer has been a massive benefit to our business."
"Webprofits have been outstanding in their collaboration with Logitech to not only deliver some of the best results we've seen but in being a strategic partner who advise and inspire us across a number of facets of digital marketing."
"The guys came in and with our first sale they delivered record sales. Our first month was 100% year on year growth. If you're a business like us looking to go to that next level, I'd highly recommend working with Webprofits."
"Since we've started working with Webprofits we've seen consistent growth across the board. From strategic advice and direction through to tactical knowledge and execution, the team have helped us to understand and unlock the potential of digital across our network."
"When we look for a partner we're trying to find someone that we can trust. Webprofits deliver and we really enjoyed the process of working with the team, their honesty and their dedication to our success."
"Our partnership with Webprofits has been a game-changer for waterdrop in Australia. Their deep understanding of the local market, combined with a performance-driven approach, has helped us grow rapidly and efficiently."
Recognised by the industry’s best
Who we work with
We're selective because the best results come from the right fit. Here's who gets the most value from SEO & AEO.
Great fit
- Already investing in SEO and want to evolve your strategy for AI search
- Ecommerce brand wanting to grow organic traffic and reduce paid dependency
- Lead gen business where organic search drives qualified leads
- Content-rich category where topical authority matters (finance, insurance, education, health)
- Willing to invest in a 12+ month strategy - not overnight rankings
- Want to be found in ChatGPT, Perplexity, and AI Overviews alongside Google
Probably not the right fit
Brand new website with no domain authority (we build on foundations, not from zero)- Looking for guaranteed rankings or overnight results
- Want a few blog posts per month and call it SEO
- Not willing to invest in technical improvements to your website
- Need brand strategy from scratch rather than search visibility
Common questions
Straight answers. No sales fluff.
Ready to be found everywhere your customers are searching?
Tell us where your brand is today and where you want it to be. We'll start with a comprehensive audit and show you the opportunities.