30% of your ecommerce revenue should come from Klaviyo.
We turn your Klaviyo account into a revenue engine. Campaigns to drive sales. Flows to convert automatically. Pop-ups to grow your list. Our target: 30% of your total revenue from Klaviyo.
Target: 30% of revenue from Klaviyo
~30 automated flows
50-70% dynamic content
Real brands. Real lifecycle numbers.
The numbers behind the brands we work with.
European hydration brand entering Australia from zero. Klaviyo drove 79% uplift in retention. $231K welcome flow revenue in H1 2025. 42% QoQ conversion increase. Meta acquires the customer. Email and SMS make them profitable.
Replaced the standard welcome flow with a quiz-driven flow that personalises the entire customer journey from the first email. Revenue per recipient jumped from $1.65 to $4.51.
Migrated from MailChimp to Klaviyo and built 50+ automated lifecycle flows across 4 separate Klaviyo accounts (Shark & Ninja, AU & NZ). Email and SMS now drives ~18% of total ecommerce revenue.
Two revenue engines inside one Klaviyo account
Most brands think of email as "sending a newsletter once a week." That's leaving money on the table. We treat your Klaviyo account as 2 distinct revenue engines.
Campaigns are your main revenue driver - the promotional calendar, product launches, seasonal pushes, and weekly sends that drive the bulk of email revenue. The key is segmentation. Sophisticated segmentation lets us send more frequently - even daily - without hurting deliverability. The right message to the right person at the right time.
Flows are your always-on revenue - the evergreen, automated sequences that work 24/7. Welcome series, abandoned cart, post-purchase, winback, price drop, browse abandonment. A well-optimised account has ~30 flows with 50-70% dynamic content, personalised to each subscriber's behaviour.
Together, they should drive 30% of your total revenue. That's our benchmark. That's our target.
Sophisticated segmentation lets us email more often without damaging deliverability. We target based on interest, behaviour, and interaction history - so every send is relevant, even if it's daily.
Flows are highly personalised, triggered by subscriber actions. Welcome, abandoned cart, post-purchase, winback, price drop, browse abandonment, replenishment, and more. Each flow uses dynamic content blocks that adapt to the individual.
None of it matters if your emails don't land in the inbox. We obsess over engagement rates, spam rates, unsubscribe rates, and sender reputation. Technical setup is the foundation everything else is built on.
Not just a list builder. Continuous A/B testing on imagery, messaging, and mechanics. Zero-party data capture feeds directly into flow personalisation. The fuel that powers both campaigns and flows.
How we hit 30% of total revenue from Klaviyo
Two revenue engines and one growth lever. Campaigns drive the bulk of email revenue. Flows convert automatically, 24/7. Pop-ups fuel both.
Campaigns
Your main email revenue driver. Promotional calendar, product launches, seasonal pushes, sophisticated segmentation. Campaigns drive the bulk of Klaviyo revenue through planned, high-frequency sends.
Flows
Your evergreen revenue engine. ~30 automated flows with 50-70% dynamic content. Triggered by subscriber behaviour, running 24/7. Welcome, abandoned cart, post-purchase, winback, and more.
Pop-ups & list growth
The fuel that powers both engines. Continuous A/B testing, zero-party data capture, gamification. Bigger list + better data = more revenue from both campaigns and flows.
From audit to revenue
We start with your technical foundation, then build the flows and campaigns that generate revenue. Each phase builds on the last until every system is running.
Klaviyo audit
We review your entire Klaviyo account - flows, campaigns, segmentation, deliverability, pop-ups, and integrations - before recommending anything.
Flow inventory and gap analysis- Deliverability health check
- Segmentation and list quality review
- Pop-up performance analysis
Technical foundation
Klaviyo tracking, anonymous visitor tracking, consent management, and integrations. Nothing works without the technical plumbing in place.
- Tracking and trigger verification
- Anonymous visitor tracking enabled
- Consent and integration cleanup
- Deliverability optimisation
Flow build
Priority flows built first, then expanded to the full ~30 flow system. Each flow uses dynamic content blocks personalised to subscriber behaviour.
- Welcome series with zero-party data
- Abandoned cart and browse flows
- Post-purchase and winback flows
- Price drop and replenishment flows
Campaign engine
Promotional calendar planning, sophisticated segmentation, and high-frequency campaign execution. Continuous optimisation based on revenue data.
- Promotional calendar execution
- Segment-driven send strategy
- Pop-up A/B testing and optimisation
- Flow maintenance and iteration
Every lifecycle touchpoint, one team
Your campaigns, flows, pop-ups, and SMS are all managed by one team with one shared goal: 30% of revenue from Klaviyo.
Email campaigns
Planned, segmented, and executed at pace. We build your promotional calendar around product launches, seasonal peaks, and market activity - then segment aggressively so we can send frequently without hurting deliverability.
- Promotional calendar planning and execution
- Sophisticated behavioural segmentation
- High-frequency sends (daily when appropriate)
- A/B testing on subject lines, content, and offers
Automated flows
~30 flows for a well-optimised account. Welcome series, abandoned cart, post-purchase, winback, price drop, browse abandonment, replenishment, and more. 50-70% of content is dynamic and personalised to each subscriber.
- ~30 automated flows built and optimised
- 50-70% dynamic content per flow
- Zero-party data integration into personalisation
- Ongoing maintenance as products and categories change
Pop-ups & list growth
Pop-ups aren't just a signup form - they're a performance channel. We continuously A/B test imagery, messaging, offers, and mechanics. Zero-party data captured through pop-ups feeds directly into flow personalisation.
- Continuous A/B testing (imagery, copy, offers)
- Zero-party data capture (preferences, interests)
- Gamification (spin-to-win, tiered offers)
- Page-specific pop-ups for contextual relevance
SMS
SMS complements email for time-sensitive moments - abandoned cart recovery, flash promotions, VIP exclusives, and delivery updates. Waterdrop's SMS revenue grew 138.6% YoY through strategic, well-timed sends.
- Abandoned cart SMS (4-6 hour delay for optimal recovery)
- Flash sale and VIP-exclusive campaigns
- Transactional SMS (shipping, delivery updates)
- Consent management and compliance
From the brands we work with
Real quotes from real people. Not anonymised, not edited.
"The passion and dedication that Webprofits brought to our business I hadn't really seen before. Their experience, the talent and breadth of the team they can offer has been a massive benefit to our business."
"Webprofits have been outstanding in their collaboration with Logitech to not only deliver some of the best results we've seen but in being a strategic partner who advise and inspire us across a number of facets of digital marketing."
"The guys came in and with our first sale they delivered record sales. Our first month was 100% year on year growth. If you're a business like us looking to go to that next level, I'd highly recommend working with Webprofits."
"Since we've started working with Webprofits we've seen consistent growth across the board. From strategic advice and direction through to tactical knowledge and execution, the team have helped us to understand and unlock the potential of digital across our network."
"When we look for a partner we're trying to find someone that we can trust. Webprofits deliver and we really enjoyed the process of working with the team, their honesty and their dedication to our success."
"Our partnership with Webprofits has been a game-changer for waterdrop in Australia. Their deep understanding of the local market, combined with a performance-driven approach, has helped us grow rapidly and efficiently."
Recognised by the industry’s best
Who we work with
We're selective because the best results come from the right fit. Here's who gets the most value from our lifecycle team.
Great fit
- DTC ecommerce brand doing $100K-$500K/month in revenue
- Consumable or repeat-purchase products (supplements, health, beauty, food, electronics)
- Already running paid media and want to maximise customer lifetime value
- Want to get 30%+ of revenue from email and SMS
- Ready for sophisticated segmentation and high-frequency sends
- On Klaviyo or willing to migrate to Klaviyo
Probably not the right fit
Under $50K/month (not enough volume for Klaviyo to drive meaningful revenue)- Single high-AOV product with no repeat purchase opportunity
- Don't have product-market fit yet (still testing what sells)
- Want someone to just send a weekly newsletter
- Not willing to invest in proper Klaviyo setup and flow architecture
Common questions
Straight answers. No sales fluff.
Ready to get 30% of revenue from Klaviyo?
Tell us where your Klaviyo account is today. We'll audit your flows, campaigns, and deliverability - and show you exactly where the revenue is hiding.