30% of your ecommerce revenue should come from Klaviyo.

We turn your Klaviyo account into a revenue engine. Campaigns to drive sales. Flows to convert automatically. Pop-ups to grow your list. Our target: 30% of your total revenue from Klaviyo.

Target: 30% of revenue from Klaviyo
~30 automated flows
50–70% dynamic content
Waterdrop
40%+
Email/SMS revenue
Repeat Customers
+167.5%
Growth YoY
Revenue/Recipient
+173%
Lift
Monthly Flows
A$406K
Revenue
Trusted by 1,000+ brands

Real brands. Real lifecycle numbers.

The numbers behind the brands we work with.

40%+
Of total revenue from email & SMS
40%

European hydration brand entering Australia from zero. Klaviyo drove 79% uplift in retention. $231K welcome flow revenue in H1 2025. 42% QoQ conversion increase. Meta acquires the customer. Email and SMS make them profitable.

Welcome flow
$231K revenue (H1 2025)
Retention
+79% uplift YoY
Conversion
+42% QoQ increase
Repeat customers
+167.5% YoY
+173%
Revenue per recipient from quiz flow
$1.65 $4.51

Replaced the standard welcome flow with a quiz-driven flow that personalises the entire customer journey from the first email. Revenue per recipient jumped from $1.65 to $4.51.

Revenue/recipient
$4.51 vs $1.65
Order rate
+106% lift
Conversion
2x standard flow
Method
Quiz-driven personalisation
~$6M
Annual email & SMS revenue
10K 400K+

Migrated from MailChimp to Klaviyo and built 50+ automated lifecycle flows across 4 separate Klaviyo accounts (Shark & Ninja, AU & NZ). Email and SMS now drives ~18% of total ecommerce revenue.

Subscribers
10K → 400K+
Automated flows
50+
BFCM emails
85 in November
BIS flow
15% of Klaviyo revenue

Two revenue engines inside one Klaviyo account

Most brands think of email as "sending a newsletter once a week." That's leaving money on the table. We treat your Klaviyo account as 2 distinct revenue engines.

Campaigns are your main revenue driver — the promotional calendar, product launches, seasonal pushes, and weekly sends that drive the bulk of email revenue. The key is segmentation. Sophisticated segmentation lets us send more frequently — even daily — without hurting deliverability. The right message to the right person at the right time.

Flows are your always-on revenue — the evergreen, automated sequences that work 24/7. Welcome series, abandoned cart, post-purchase, winback, price drop, browse abandonment. A well-optimised account has ~30 flows with 50–70% dynamic content, personalised to each subscriber's behaviour.

Together, they should drive 30% of your total revenue. That's our benchmark. That's our target.

Segmentation = send frequency

Sophisticated segmentation lets us email more often without damaging deliverability. We target based on interest, behaviour, and interaction history — so every send is relevant, even if it's daily.

~30 flows, 50–70% dynamic

Flows are highly personalised, triggered by subscriber actions. Welcome, abandoned cart, post-purchase, winback, price drop, browse abandonment, replenishment, and more. Each flow uses dynamic content blocks that adapt to the individual.

Deliverability is everything

None of it matters if your emails don't land in the inbox. We obsess over engagement rates, spam rates, unsubscribe rates, and sender reputation. Technical setup is the foundation everything else is built on.

Pop-ups as a performance channel

Not just a list builder. Continuous A/B testing on imagery, messaging, and mechanics. Zero-party data capture feeds directly into flow personalisation. The fuel that powers both campaigns and flows.

How we hit 30% of total revenue from Klaviyo

Two revenue engines and one growth lever. Campaigns drive the bulk of email revenue. Flows convert automatically, 24/7. Pop-ups fuel both.

Campaigns icon
15%
Of Total Revenue

Campaigns

Your main email revenue driver. Promotional calendar, product launches, seasonal pushes, sophisticated segmentation. Campaigns drive the bulk of Klaviyo revenue through planned, high-frequency sends.

Flows icon
15%
Of Total Revenue

Flows

Your evergreen revenue engine. ~30 automated flows with 50–70% dynamic content. Triggered by subscriber behaviour, running 24/7. Welcome, abandoned cart, post-purchase, winback, and more.

Pop-ups icon
The Growth Lever

Pop-ups & list growth

The fuel that powers both engines. Continuous A/B testing, zero-party data capture, gamification. Bigger list + better data = more revenue from both campaigns and flows.

From audit to revenue

We start with your technical foundation, then build the flows and campaigns that generate revenue. Each phase builds on the last until every system is running.

PHASE 1

Klaviyo audit

We review your entire Klaviyo account — flows, campaigns, segmentation, deliverability, pop-ups, and integrations — before recommending anything.

  • Flow inventory and gap analysis
  • Deliverability health check
  • Segmentation and list quality review
  • Pop-up performance analysis
PHASE 2

Technical foundation

Klaviyo tracking, anonymous visitor tracking, consent management, and integrations. Nothing works without the technical plumbing in place.

  • Tracking and trigger verification
  • Anonymous visitor tracking enabled
  • Consent and integration cleanup
  • Deliverability optimisation
PHASE 3

Flow build

Priority flows built first, then expanded to the full ~30 flow system. Each flow uses dynamic content blocks personalised to subscriber behaviour.

  • Welcome series with zero-party data
  • Abandoned cart and browse flows
  • Post-purchase and winback flows
  • Price drop and replenishment flows
ONGOING

Campaign engine

Promotional calendar planning, sophisticated segmentation, and high-frequency campaign execution. Continuous optimisation based on revenue data.

  • Promotional calendar execution
  • Segment-driven send strategy
  • Pop-up A/B testing and optimisation
  • Flow maintenance and iteration

Every lifecycle touchpoint, one team

Your campaigns, flows, pop-ups, and SMS are all managed by one team with one shared goal: 30% of revenue from Klaviyo.

Campaigns icon
Customer Lifecycle

Email campaigns

Planned, segmented, and executed at pace. We build your promotional calendar around product launches, seasonal peaks, and market activity — then segment aggressively so we can send frequently without hurting deliverability.

  • Promotional calendar planning and execution
  • Sophisticated behavioural segmentation
  • High-frequency sends (daily when appropriate)
  • A/B testing on subject lines, content, and offers
Flows icon
Customer Lifecycle

Automated flows

~30 flows for a well-optimised account. Welcome series, abandoned cart, post-purchase, winback, price drop, browse abandonment, replenishment, and more. 50–70% of content is dynamic and personalised to each subscriber.

  • ~30 automated flows built and optimised
  • 50–70% dynamic content per flow
  • Zero-party data integration into personalisation
  • Ongoing maintenance as products and categories change
Pop-ups icon
CRO

Pop-ups & list growth

Pop-ups aren't just a signup form — they're a performance channel. We continuously A/B test imagery, messaging, offers, and mechanics. Zero-party data captured through pop-ups feeds directly into flow personalisation.

  • Continuous A/B testing (imagery, copy, offers)
  • Zero-party data capture (preferences, interests)
  • Gamification (spin-to-win, tiered offers)
  • Page-specific pop-ups for contextual relevance
SMS icon
Customer Lifecycle

SMS

SMS complements email for time-sensitive moments — abandoned cart recovery, flash promotions, VIP exclusives, and delivery updates. Waterdrop's SMS revenue grew 138.6% YoY through strategic, well-timed sends.

  • Abandoned cart SMS (4–6 hour delay for optimal recovery)
  • Flash sale and VIP-exclusive campaigns
  • Transactional SMS (shipping, delivery updates)
  • Consent management and compliance

From the brands we work with

Real quotes from real people. Not anonymised, not edited.

Award-Winning Agency

Recognised by the industry's best

Partners
Google Meta Microsoft Klaviyo Shopify TikTok
Tools
Semrush Triple Whale Replo Claude Site Checker Data for SEO
Awards
Gold Award Davey Award Davey Award Communicator Award Viddy Award W3 Silver Award W3 Gold Award

Who we work with

We're selective because the best results come from the right fit. Here's who gets the most value from our lifecycle team.

Great fit

  • DTC ecommerce brand doing $100K–$500K/month in revenue
  • Consumable or repeat-purchase products (supplements, health, beauty, food, electronics)
  • Already running paid media and want to maximise customer lifetime value
  • Want to get 30%+ of revenue from email and SMS
  • Ready for sophisticated segmentation and high-frequency sends
  • On Klaviyo or willing to migrate to Klaviyo

Probably not the right fit

  • Under $50K/month (not enough volume for Klaviyo to drive meaningful revenue)
  • Single high-AOV product with no repeat purchase opportunity
  • Don't have product-market fit yet (still testing what sells)
  • Want someone to just send a weekly newsletter
  • Not willing to invest in proper Klaviyo setup and flow architecture
Klaviyo Shopify Meta Google

Common questions

Straight answers. No sales fluff.

Our benchmark is 30% of total revenue from Klaviyo — split roughly 15% from campaigns and 15% from flows. Most brands we audit are well below this. The gap represents revenue you're leaving on the table from customers who've already bought from you or opted in.
A well-optimised Klaviyo account has ~30 flows. We start with the highest-priority flows (welcome series, abandoned cart, post-purchase, browse abandonment) and build out from there. Each flow uses 50–70% dynamic content that's personalised to the subscriber's behaviour, preferences, and purchase history. Flows are complex to build — they're not just email templates — but once live, they run 24/7 and generate revenue indefinitely.
As often as the data supports it. With sophisticated segmentation, we can send daily without hurting deliverability — because we're sending the right content to the right people. We plan campaigns around your promotional calendar, product launches, seasonal peaks, and market activity. The key is that frequency is enabled by segmentation, not by blasting your entire list.
Campaigns are sends to a targeted segment — promotions, product launches, seasonal sales, content. They're your main revenue driver and where the bulk of Klaviyo revenue comes from. Flows are automated sequences triggered by subscriber actions — someone abandons a cart, makes a purchase, browses a product, or goes inactive. They're always-on revenue that runs 24/7 without manual effort. You need both to hit 30%.
Yes. We treat pop-ups as a performance channel, not a set-and-forget signup form. We continuously A/B test imagery, messaging, offers, and mechanics (spin-to-win, tiered discounts, quizzes). We also use pop-ups to capture zero-party data — preferences, interests, skin type, use case — that feeds directly into flow personalisation. Waterdrop's pop-up conversion rate is 9%, well above industry benchmarks.
Campaign revenue starts immediately — we get your first segmented campaign live quickly. Priority flows (welcome, abandoned cart, post-purchase) go live first, then we build out the full ~30 flow system. You'll see meaningful revenue impact early, with the full 30% target reached as the entire system matures.

Ready to get 30% of revenue from Klaviyo?

Tell us where your Klaviyo account is today. We'll audit your flows, campaigns, and deliverability — and show you exactly where the revenue is hiding.