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How We Use AI

How we use Claude Code (in Terminal) to deliver better results, faster

We moved our entire 50+ person marketing team onto Claude Code - the AI agent that connects directly to Meta Ads, Google Ads, Klaviyo, and 50+ platforms. It's changed how we work for every client.

50+ specialists on Claude Code Connected to 50+ platforms $500M+ in managed ad spend
$5M → $52M SharkNinja in 2 Years
$18M → $350M Aussie Broadband
$0 → $1M+/mo waterdrop in Under 12 Months
$500M+ Managed Ad Spend
The Shift

Claude Code changed how marketing teams work. We went all in.

Most AI tools sit in a browser tab. You copy data in, get a response, copy it out. The workflow stays the same.

Claude Code is different. It runs in Terminal and connects directly to your ad platforms, email tools, analytics, CRM - everything. It doesn't just answer questions. It does the work.

Pull 90 days of ad data, analyse performance, and build a formatted report - in one session. Launch a campaign. Run an account audit. Write ad copy from what's actually working in your account.

This isn't a chatbot. It's a command centre for marketing. And we've built our entire operation around it.

Connected to everything

Claude Code connects to Meta Ads, Google Ads, Klaviyo, Google Analytics, Search Console, Stripe, Notion, Slack, and 50+ platforms simultaneously. One AI. Every data source. Real-time.

Does the work, not just the thinking

This isn't a prompt-and-copy tool. Claude Code pulls data, builds reports, writes copy, launches campaigns, and deploys landing pages - directly from Terminal. The work gets done inside the tool.

Built for marketers, not developers

We're not a tech company. We're a 50+ person performance marketing team running Meta, Google, Klaviyo, TikTok, and SEO across dozens of live client accounts. Every day. In Claude Code.

Trusted by 1000+ brands
Ninja
Life Cykel
Waterdrop
Shark
Good & Fugly
LG
Logitech
HipKids
Levi's
Bellamy's Organic
TWOOBS
REJUVAUS
Aussie Broadband
The Beauty Chef
Husqvarna
Polished
Steak King
Jojoba
The Compound Effect

Every workflow we build raises the floor permanently

Every task we complete in Claude Code gets saved as a reusable skill - a workflow that runs the same way every time, but gets better as we refine it.

Our reporting skill. Our audit skill. Our copy extraction skill. Our campaign build skill. Dozens of them. Built over months of real client work across $500M+ in managed ad spend.

Each skill compounds on the last. The copy skill feeds the campaign skill. The audit skill feeds the optimisation skill. The reporting skill shows what's working so we can do more of it.

And the skills that run daily? Those become automations. Reporting that builds itself. Alerts that fire when performance shifts. Dashboards that update in real time.

Skills, not prompts

A prompt runs once and is forgotten. A skill runs every time, the same way, and improves with each iteration. We've built dozens of marketing skills from real client work - they're our operating system.

From skills to automations

Tasks that start as manual skills get promoted to automated workflows. Daily reporting, performance alerts, creative refresh schedules - they run themselves while the team focuses on strategy.

Your account gets smarter over time

The longer we work on your account, the more our skills learn about your brand, your audience, your best-performing creative angles. Every insight compounds into the next decision.

What Clients Say

From the brands we work with

Real quotes from real people. Not anonymised, not edited.

5 stars

"The passion and dedication that Webprofits brought to our business I hadn't really seen before. Their experience, the talent and breadth of the team they can offer has been a massive benefit to our business."

Matthew Kusi-Appauh
COO - Aussie Broadband
5 stars

"Webprofits have been outstanding in their collaboration with Logitech to not only deliver some of the best results we've seen but in being a strategic partner who advise and inspire us across a number of facets of digital marketing."

Reagan Freyer
Director Of Marketing & Innovations - Logitech
5 stars

"Our partnership with Webprofits has been a game-changer for waterdrop in Australia. Their deep understanding of the local market, combined with a performance-driven approach, has helped us grow rapidly and efficiently."

Catherine Dix
Managing Director ANZ - waterdrop
What We Do in Claude Code

From reporting to campaign launches - everything runs through Claude Code

These aren't demos or experiments. This is how our 50+ person team operates across dozens of live client accounts every day.

Reporting

Performance reporting

Pull live data from every channel, build formatted dashboards with analysis and recommendations. Cross-channel insights that no single-platform tool can surface. 5 minutes, not half a day.

Audits

Account audits

Full waste analysis across Google Ads, Meta, Klaviyo. Negative keywords, search terms, geographic performance, device splits, impression share gaps. Prioritised action plan. 3 hours, not 2 days.

Creative

Ad copy & creative

Extract top-performing copy across every channel, build a brand style guide from what's actually working, generate variations matched to your voice. Copy written from data, not blank prompts.

Campaigns

Campaign builds

Campaign structure, keywords, RSAs, sitelinks, audiences - built and launched directly from Terminal through platform connections. From brief to live campaign, without switching between 4 browser tabs.

Intelligence

Cross-channel intelligence

One AI connected to every platform simultaneously. Correlate Google Ads data with Meta performance, cross-reference with Klaviyo metrics, surface insights that no single-channel tool can see.

CRO

Landing pages & CRO

Responsive landing pages built, tested, and deployed directly from Terminal. Conversion tracking configured. Copy written from performance data. Pages that match the ad that drove the click.

"AI never does the thinking for us. It gives our experienced marketers the speed to do more of what they're best at."
Webprofits first principle on AI
Speed to Impact

How this changes what we deliver for clients

When your agency runs on Claude Code, the speed changes. Not just faster delivery - faster learning, faster iteration, faster compounding.

Week 1 audits that used to take a month. Creative testing at 20+ variations per month instead of 5. Reporting that shows what's working in real time, not 2 weeks later.

Your dedicated team spends their time on strategy, decisions, and quality - not pulling data, formatting spreadsheets, and switching between browser tabs.

AI removes the friction. Our 50+ specialists own the thinking and the outcomes.

50+ experienced specialists who do the work themselves

No juniors behind the scenes. No layers of account management. Claude Code makes each person more effective - it doesn't replace them. The same senior marketers working on your account, moving faster.

20 years of structured systems that compound over time

Structured testing, Quarterly Success Plans, and compounding workflows refined across hundreds of accounts. Claude Code is the operating layer that makes every system faster, sharper, and more connected.

AI removes the friction so humans own the outcomes

Claude Code handles the execution - pulling data, building reports, generating variations, deploying assets. Our specialists handle strategy, decisions, and quality control. AI never does the thinking for us.

Our Specialties

AI-powered growth for ecommerce and lead gen brands

Everything on this page - the skills, the speed, the compounding systems - gets applied to the specific growth challenges your business faces.

Ecommerce

Scale your DTC brand past $1M/mo with one integrated team across paid social, paid search, Klaviyo, SEO, and CRO - all powered by Claude Code.

  • SharkNinja: $5M to $52M in 2 years

  • waterdrop: $0 to $1M+/mo in under 12 months

  • Creative-first paid social with 15-100+ variations monthly

  • Klaviyo lifecycle driving 30% of ecommerce revenue

See the ecommerce approach

Lead generation

Dominate search, convert more leads, and grow market share - with paid search, SEO, CRO, and landing pages all managed by one team through Claude Code.

  • Aussie Broadband: $18M to $350M, now ASX-listed

  • LJ Hooker: +300% enquiries in 12 months

  • CRO-first approach - optimise for revenue, not just leads

  • Landing pages built and deployed from Terminal

See the lead gen approach
Is This You?

Who we work with

We're selective because the best results come from the right fit. Here's who gets the most value from an AI-forward agency.

Great fit

  • Ecommerce brands doing $100K-$500K+/month wanting to scale past $1M
  • National lead gen brands in finance, insurance, utilities, education, or franchises
  • You want an agency that operates at the cutting edge of AI and marketing
  • You care about how your agency works, not just what they promise
  • You want one integrated growth team across every channel

Probably not the right fit

  • Pre-revenue or still finding product-market fit
  • Looking for the cheapest agency, not the best return
  • Need a single-channel specialist rather than an integrated team
  • Want AI to replace human strategy and judgement
Award-Winning Agency

Recognised by the industry’s best

Google Meta Microsoft Klaviyo Shopify TikTok
Semrush Triple Whale Replo Claude Site Checker Data for SE
Gold Award Davey Award Davey Award Communicator Award Viddy Award W3 Silver Award W3 Gold Award
FAQ

Common questions

Straight answers. No sales fluff.

Claude Code is an AI agent built by Anthropic that runs in Terminal - the command-line interface on your computer. Unlike ChatGPT or Claude.ai (which are chatbots in a browser tab), Claude Code connects directly to your actual platforms through APIs and MCPs (Model Context Protocol servers). That means it can pull data from Google Ads, launch campaigns in Meta, extract copy from Klaviyo, and build reports - all without you copying and pasting anything.
The quality and speed of everything improves. Reports that took half a day now build in 5 minutes from live data. Account audits that took 2 days now take 3 hours. Ad copy gets written from your actual performance data instead of a blank prompt. Your team spends their time on strategy and decisions instead of pulling data and formatting spreadsheets.
No. Our principle is "AI never does the thinking for us." Claude Code handles the execution - pulling data, building reports, generating copy variations, deploying assets. Our 50+ specialists handle all strategy, decisions, and quality control. AI removes friction. Humans own outcomes.
Claude Code runs locally on our team's machines and connects to platforms through the same authenticated APIs and permissions you'd grant any agency. Your data is processed through Anthropic's Claude API with their enterprise security and privacy protections. We don't store your platform data outside of the work we're doing for your account.
Not at all. Claude Code is how we operate internally - it's our workflow, not yours. You'll see the results: faster reporting, better insights, more creative variations, quicker campaign launches. The experience of working with us is the same as any agency partnership - regular calls, clear reporting, strategic recommendations. The difference is in the speed and quality of what we deliver.
Paid social (Meta Ads, TikTok), paid search (Google Ads), SEO & AEO, customer lifecycle (Klaviyo), CRO and landing pages, and brand campaigns. All managed by one integrated team through Claude Code. That's the advantage - one AI connected to every channel means we see the full picture, not siloed channel views.

Get your growth plan

We start with a comprehensive audit of your performance marketing. No commitment. Just data.

Get Your Growth Plan