30% of your ecommerce revenue should come from Klaviyo.

Klaviyo is the CRM for ecommerce - every pop-up, flow, campaign and purchase signal lives in it. Senior lifecycle marketers run it inside Claude Code: flows built in stages - onboarding, consideration, retention, loyalty - and segmented campaigns to the people who want them. The target: 30% of your total revenue.

Target: 30% of revenue from Klaviyo
Flows built in 4 stages
50 to 70% dynamic content
waterdrop
40%+
Email/SMS revenue
Repeat Customers
+167.5%
Growth YoY
Revenue/Recipient
+173%
Lift
SharkNinja
~$6M
Annual email and SMS revenue
Trusted by 1,000+ brands

Real brands. Real lifecycle numbers.

Ecommerce brands where email and SMS carry the repeat revenue, and what the work produced.

40%+
Of total revenue from email & SMS
40%

European hydration brand entering Australia from zero. Klaviyo drove 79% uplift in retention. $231K welcome flow revenue in H1 2025. 42% QoQ conversion increase. Meta acquires the customer. Email and SMS make them profitable.

Welcome flow
$231K revenue (H1 2025)
Retention
+79% uplift YoY
Conversion
+42% QoQ increase
Repeat customers
+167.5% YoY
+173%
Revenue per recipient from quiz flow
$1.65 $4.51

Replaced the standard welcome flow with a quiz-driven flow that personalises the entire customer journey from the first email. Revenue per recipient jumped from $1.65 to $4.51.

Revenue/recipient
$4.51 vs $1.65
Order rate
+106% lift
Conversion
2x standard flow
Method
Quiz-driven personalisation
~$6M
Annual email & SMS revenue
10K 400K+

Migrated from Mailchimp to Klaviyo and built 50+ automated lifecycle flows across 4 separate Klaviyo accounts (Shark & Ninja, AU & NZ). Email and SMS now drives ~18% of total ecommerce revenue.

Subscribers
10K → 400K+
Automated flows
50+
BFCM emails
85 in November
BIS flow
15% of Klaviyo revenue

2 revenue engines inside one Klaviyo account

Most email is sold as a set number of campaigns a month, while the flows that should be earning around the clock sit untouched since launch. We run your Klaviyo account as 2 revenue engines: campaigns for planned revenue, flows for always-on revenue.

Flows are built in stages, in the order they earn: onboarding first (welcome, quiz), then consideration (abandoned cart and checkout, browse, price drop), then retention (post-purchase, replenishment, winback), then loyalty. Campaigns go to segments, not the entire list, and the target is 30% of your revenue.

Segmentation = send frequency

Segmentation lets us email more often without damaging deliverability. We target on interest, behaviour and purchase history, so every send is relevant. Campaigns go to the segments that want them, not the entire list.

Flows in 4 stages, 50 to 70% dynamic

Flows are built once and work forever. Welcome, abandoned cart, post-purchase, winback, price drop, browse abandonment, replenishment and more, each triggered by what the subscriber did, each using dynamic content blocks that adapt to the individual. Once they're live you're handling issues, not building.

Deliverability is everything

None of it matters if your emails don't land in the inbox. We obsess over engagement rates, spam rates, unsubscribe rates, and sender reputation. Technical setup is the foundation everything else is built on.

Pop-ups as a performance channel

Not just a list builder. Continuous A/B testing on imagery, messaging, and mechanics. Zero-party data capture feeds directly into flow personalisation. The fuel that powers both campaigns and flows.

How we hit 30% of total revenue from Klaviyo

2 revenue engines and one growth lever. Campaigns drive the bulk of email revenue. Flows convert automatically, 24/7. Pop-ups fuel both.

Campaigns icon
15%
Of total revenue

Campaigns

Your main email revenue driver. Promotional calendar, product launches, seasonal pushes, sophisticated segmentation. Campaigns drive the bulk of Klaviyo revenue through planned, segmented sends.

Flows icon
15%
Of total revenue

Flows

Your evergreen revenue engine. Flows built in 4 stages - onboarding, consideration, retention, loyalty - with 50 to 70% dynamic content, triggered by what the subscriber did, running 24/7.

Pop-ups icon
∞
The growth lever

Pop-ups & list growth

The fuel that powers both engines. Continuous A/B testing, zero-party data capture, gamification. Bigger list + better data = more revenue from both campaigns and flows.

From audit to revenue

Tracking and deliverability first, then the flows stage by stage - onboarding, consideration, retention, loyalty - and a campaign calendar that sends to segments without hurting deliverability.

PHASE 1

Klaviyo audit

Every flow, campaign, segment and deliverability signal, read against the revenue each one produces.

  • Flow inventory and gaps
  • Deliverability health check
  • Segmentation and list quality
  • Pop-up performance
PHASE 2

Technical foundation

Tracking, visitor tracking, consent and integrations. Everything lives in Klaviyo, not another app.

  • Tracking and triggers verified
  • Anonymous visitor tracking on
  • Consent and integrations clean
  • Deliverability fixed
PHASE 3

Flow build

Onboarding flows first, then consideration, retention and loyalty, each stage built far faster inside Claude Code.

  • Welcome series with zero-party data
  • Abandoned cart and browse
  • Post-purchase and winback
  • Price drop and replenishment
ONGOING

Campaign engine

The calendar is planned in a spreadsheet, and that spreadsheet is the brief. Segmented sends, tested every time.

  • Calendar planned around your peaks
  • Segmented sends, never a blast
  • Pop-up testing
  • Flows maintained and iterated

Every lifecycle touchpoint, one team

Your campaigns, flows, pop-ups, and SMS are all managed by one team with one shared goal: 30% of revenue from Klaviyo.

Campaigns icon
Customer lifecycle

Email campaigns

Planned, segmented, and executed at pace. We build your promotional calendar around product launches, seasonal peaks, and market activity - then segment so every send lands with the people who want it. A fixed structure per email type - education, sale, launch, how-to - so customers learn your rhythm and start looking for the email. Far more campaigns, sent far faster, each one built and scheduled inside Claude Code.

  • Promotional calendar planning and execution
  • Sophisticated behavioural segmentation
  • Segmented sends, never a blast to the entire list
  • A/B testing on subject lines, content, and offers
Flows icon
Customer lifecycle

Automated flows

Flows are built in 4 stages: onboarding, consideration, retention, loyalty. The welcome series and the first abandoned-cart email are built carefully as Figma templates, because they carry every layer and image - then every flow after them is fast. 50 to 70% of the content is dynamic and personalised to each subscriber.

  • Onboarding, consideration, retention and loyalty flows
  • 50 to 70% dynamic content per flow
  • Zero-party data integration into personalisation
  • Ongoing maintenance as products and categories change
Pop-ups icon
CRO

Pop-ups & list growth

Pop-ups aren't just a signup form - they're a performance channel. We continuously A/B test imagery, messaging, offers and mechanics, and zero-party data captured through them feeds straight into flow personalisation. Meta lead forms mirroring your first-purchase offer feed the list too, optimised to the purchase event so they find buyers.

  • Continuous A/B testing (imagery, copy, offers)
  • Zero-party data capture (preferences, interests)
  • Gamification (spin-to-win, tiered offers)
  • A guide pop-up for considered organic traffic, feeding a sequence and a Meta custom audience
SMS icon
Customer lifecycle

SMS

SMS complements email for time-sensitive moments - abandoned cart recovery, flash promotions, VIP exclusives, and delivery updates. waterdrop's SMS revenue grew 138.6% YoY through strategic, well-timed sends.

  • Abandoned cart SMS (4 to 6 hour delay for optimal recovery)
  • Flash sale and VIP-exclusive campaigns
  • Transactional SMS (shipping, delivery updates)
  • Consent management and compliance

From the brands we work with

Senior people who stay close, straight advice, and work that keeps moving. That's what they talk about.

Award-winning agency

19+ industry awards, and the platforms and tools every account runs on.

Partners
Google Meta Microsoft Klaviyo Shopify TikTok
Tools
Semrush Triple Whale Replo Claude Site Checker Data for SEO
Awards
Gold Award Davey Award Davey Award Communicator Award Viddy Award W3 Silver Award W3 Gold Award

Who we work with

If paid media brings the customer in and repeat purchase is where the profit is, the Klaviyo account is the engine that makes the numbers work.

Great fit

  • DTC ecommerce brand doing $100K to $500K/month in revenue
  • Consumable or repeat-purchase products (supplements, health, beauty, food, electronics)
  • Already running paid media and want to maximise customer lifetime value
  • Want to get 30%+ of revenue from email and SMS
  • Ready for behavioural segmentation and a proper campaign calendar
  • On Klaviyo or willing to migrate to Klaviyo

Probably not the right fit

  • Under $50K/month (not enough volume for Klaviyo to drive meaningful revenue)
  • Single high-AOV product with no repeat purchase opportunity
  • Don't have product-market fit yet (still testing what sells)
  • Want someone to just send a weekly newsletter
  • Not willing to invest in proper Klaviyo setup and flow architecture
Klaviyo Shopify Meta Google

Common questions

The things people ask first, answered the way we'd answer them on a call.

Our benchmark is 30% of total revenue from Klaviyo - split roughly 15% from campaigns and 15% from flows. Most brands we audit are well below this. The gap represents revenue you're leaving on the table from customers who've already bought from you or opted in.
Flows go live in stages, in the order they earn. Onboarding first - the welcome series turns new subscribers into first-time customers while attention is at its peak. Then consideration - abandoned cart and checkout, browse abandonment, price drop and back in stock. Then retention - post-purchase, review requests, replenishment, winback. Then loyalty - the program, engagement and growth flows. Each flow uses 50 to 70% dynamic content that's personalised to the subscriber's behaviour, preferences, and purchase history. Flows are complex to build - they're not just email templates - but because the build runs inside Claude Code they go live far faster than a design queue allows, and once live they earn around the clock.
As often as the segments support it, and never a blast to the entire list. Segmentation on interest, behaviour and purchase history is what lets you send more without deliverability sliding. We plan the calendar around your launches, peaks and market activity, and once we've earned your trust on brand, style and tone, we send on your behalf.
Campaigns are sends to a targeted segment - promotions, product launches, seasonal sales, content. They're your main revenue driver and where the bulk of Klaviyo revenue comes from. Flows are automated sequences triggered by subscriber actions - someone abandons a cart, makes a purchase, browses a product, or goes inactive. They're always-on revenue that runs 24/7 without manual effort. You need both to hit 30%.
Yes. We treat pop-ups as a performance channel, not a set-and-forget signup form. We continuously A/B test imagery, messaging, offers, and mechanics (spin-to-win, tiered discounts, quizzes). We also use pop-ups to capture zero-party data - preferences, interests, skin type, use case - that feeds directly into flow personalisation. waterdrop's pop-up conversion rate is 9%, well above industry benchmarks.
Flow revenue moves quickly, because a new flow starts earning the day it goes live and Klaviyo attributes the revenue for you. Deliverability and list health take a few weeks to repair. Campaign revenue compounds as the segmentation and the calendar bed in. You'll see the baseline, the work shipping and the revenue moving from the start, not at the end of a quarter.
No. You get senior lifecycle marketers who've run Klaviyo accounts for some of Australia's fastest-growing ecommerce brands. Claude Code is the engine that lets them build and ship far more, far faster - it doesn't replace the strategy or the quality control. Every flow and every campaign is reviewed and approved by a human before it goes live. The judgement is human. The speed is what changes.
A senior lifecycle marketer decides what changes and why, and you'll always know who that is. You get one monthly strategy meeting and same-day answers in between, and a proper monthly report on top.
Yes. We migrate accounts onto Klaviyo and set up the technical foundation properly - tracking, integrations, consent, account structure - before the flows and campaigns are built. SharkNinja came to us on Mailchimp; Klaviyo now carries around $6M a year in email and SMS revenue for them.

Ready to get 30% of revenue from Klaviyo?

Tell us where your Klaviyo account is today. We'll run a full audit inside Claude Code - every flow, every campaign, your list health and deliverability - and show you what we'd build first.