Klaviyo is the CRM for ecommerce - every pop-up, flow, campaign and purchase signal lives in it. Senior lifecycle marketers run it inside Claude Code: flows built in stages - onboarding, consideration, retention, loyalty - and segmented campaigns to the people who want them. The target: 30% of your total revenue.
Ecommerce brands where email and SMS carry the repeat revenue, and what the work produced.

European hydration brand entering Australia from zero. Klaviyo drove 79% uplift in retention. $231K welcome flow revenue in H1 2025. 42% QoQ conversion increase. Meta acquires the customer. Email and SMS make them profitable.

Replaced the standard welcome flow with a quiz-driven flow that personalises the entire customer journey from the first email. Revenue per recipient jumped from $1.65 to $4.51.

Migrated from Mailchimp to Klaviyo and built 50+ automated lifecycle flows across 4 separate Klaviyo accounts (Shark & Ninja, AU & NZ). Email and SMS now drives ~18% of total ecommerce revenue.
Most email is sold as a set number of campaigns a month, while the flows that should be earning around the clock sit untouched since launch. We run your Klaviyo account as 2 revenue engines: campaigns for planned revenue, flows for always-on revenue.
Flows are built in stages, in the order they earn: onboarding first (welcome, quiz), then consideration (abandoned cart and checkout, browse, price drop), then retention (post-purchase, replenishment, winback), then loyalty. Campaigns go to segments, not the entire list, and the target is 30% of your revenue.
Segmentation lets us email more often without damaging deliverability. We target on interest, behaviour and purchase history, so every send is relevant. Campaigns go to the segments that want them, not the entire list.
Flows are built once and work forever. Welcome, abandoned cart, post-purchase, winback, price drop, browse abandonment, replenishment and more, each triggered by what the subscriber did, each using dynamic content blocks that adapt to the individual. Once they're live you're handling issues, not building.
None of it matters if your emails don't land in the inbox. We obsess over engagement rates, spam rates, unsubscribe rates, and sender reputation. Technical setup is the foundation everything else is built on.
Not just a list builder. Continuous A/B testing on imagery, messaging, and mechanics. Zero-party data capture feeds directly into flow personalisation. The fuel that powers both campaigns and flows.
2 revenue engines and one growth lever. Campaigns drive the bulk of email revenue. Flows convert automatically, 24/7. Pop-ups fuel both.
Your main email revenue driver. Promotional calendar, product launches, seasonal pushes, sophisticated segmentation. Campaigns drive the bulk of Klaviyo revenue through planned, segmented sends.
Your evergreen revenue engine. Flows built in 4 stages - onboarding, consideration, retention, loyalty - with 50 to 70% dynamic content, triggered by what the subscriber did, running 24/7.
The fuel that powers both engines. Continuous A/B testing, zero-party data capture, gamification. Bigger list + better data = more revenue from both campaigns and flows.
Tracking and deliverability first, then the flows stage by stage - onboarding, consideration, retention, loyalty - and a campaign calendar that sends to segments without hurting deliverability.
Every flow, campaign, segment and deliverability signal, read against the revenue each one produces.
Tracking, visitor tracking, consent and integrations. Everything lives in Klaviyo, not another app.
Onboarding flows first, then consideration, retention and loyalty, each stage built far faster inside Claude Code.
The calendar is planned in a spreadsheet, and that spreadsheet is the brief. Segmented sends, tested every time.
Your campaigns, flows, pop-ups, and SMS are all managed by one team with one shared goal: 30% of revenue from Klaviyo.
Planned, segmented, and executed at pace. We build your promotional calendar around product launches, seasonal peaks, and market activity - then segment so every send lands with the people who want it. A fixed structure per email type - education, sale, launch, how-to - so customers learn your rhythm and start looking for the email. Far more campaigns, sent far faster, each one built and scheduled inside Claude Code.
Flows are built in 4 stages: onboarding, consideration, retention, loyalty. The welcome series and the first abandoned-cart email are built carefully as Figma templates, because they carry every layer and image - then every flow after them is fast. 50 to 70% of the content is dynamic and personalised to each subscriber.
Pop-ups aren't just a signup form - they're a performance channel. We continuously A/B test imagery, messaging, offers and mechanics, and zero-party data captured through them feeds straight into flow personalisation. Meta lead forms mirroring your first-purchase offer feed the list too, optimised to the purchase event so they find buyers.
SMS complements email for time-sensitive moments - abandoned cart recovery, flash promotions, VIP exclusives, and delivery updates. waterdrop's SMS revenue grew 138.6% YoY through strategic, well-timed sends.
Senior people who stay close, straight advice, and work that keeps moving. That's what they talk about.
"The passion and dedication that Webprofits brought to our business I hadn't really seen before. Their experience, the talent and breadth of the team they can offer has been a massive benefit to our business."
"Webprofits have been outstanding in their collaboration with Logitech to not only deliver some of the best results we've seen but in being a strategic partner who advise and inspire us across a number of facets of digital marketing."
"The guys came in and with our first sale they delivered record sales. Our first month was 100% year on year growth. If you're a business like us looking to go to that next level, I'd highly recommend working with Webprofits."
"Since we've started working with Webprofits we've seen consistent growth across the board. From strategic advice and direction through to tactical knowledge and execution, the team have helped us to understand and unlock the potential of digital across our network."
"When we look for a partner we're trying to find someone that we can trust. Webprofits deliver and we really enjoyed the process of working with the team, their honesty and their dedication to our success."
"Our partnership with Webprofits has been a game-changer for waterdrop in Australia. Their deep understanding of the local market, combined with a performance-driven approach, has helped us grow rapidly and efficiently."
19+ industry awards, and the platforms and tools every account runs on.
If paid media brings the customer in and repeat purchase is where the profit is, the Klaviyo account is the engine that makes the numbers work.
The things people ask first, answered the way we'd answer them on a call.