Lead gen campaigns, landing pages and creative. Run by senior marketers inside Claude Code.

Connected straight into your ad accounts, your analytics and your CRM, with every change landing in your account history where you can see it. We optimise to booked revenue, not form fills - and the work ships in days, not weeks.

$500M+ in managed ad spend
Optimised to booked revenue
20 years scaling brands
Aussie Broadband
1,822%
Revenue growth
LJ Hooker
300%
More enquiries
Airtasker AU
387%
Sign-up growth
Total
$500M+
Managed ad spend
Trusted by 1,000+ brands

Real brands. Real numbers.

Lead gen accounts we've run, and what the work produced.

1,822%
Revenue growth in 5 years
Y0 Y1 Y2 Y3 Y4 $350M

Grew Aussie Broadband from $18M to $350M ARR. 554% increase in connections. 65,400 new customers (+139% YoY). Australia's 5th-largest NBN provider, now ASX-listed.

New customers
65,400 (+139% YoY)
Connections
+554% growth
Broadband FY21
+53% growth
Organic
50% of leads
300%
Total enquiries in 12 months
100% 300%

Transformed LJ Hooker's digital strategy from a yearly Spring campaign to an always-on acquisition engine. Google Ads campaigns tripled leads and appraisals.

Appraisals
+274% in 1 month
Conversions
3x in 1 year
Strategy
Always-on approach
Award
REB Best Digital Campaign
+23.5%
Increase in luxury hotel bookings
100% +23.5%

3 luxury hotel properties. Transformed digital strategy across paid search, SEO, and CRO. Wedding page traffic surged 1,644% and landing page CVR jumped 68%.

Property A
+37.4% YoY
Wedding CPA
$100 → $40
Landing CVR
1.9% → 3.2%
Paid search
+18% conversions

We optimise to booked revenue, not form fills.

Most lead gen accounts are run to a cost-per-lead number, and the cheapest leads are usually the worst - the enquiries that never answer, never qualify, never buy. Chase them and you get a great-looking report and a quiet sales team.

We optimise the entire chain towards the leads that become customers: search, page, lead, qualified, booked, sold. Every outcome goes back to Google from your CRM, so bidding chases revenue - and the senior marketer who made the call is the one who builds it.

Campaigns steered to what converts

Exact-match transactional keywords first, so you're paying for real intent. Search terms, negatives, bids, budgets and ad copy get reviewed continuously, and budget leaking into searches that never convert gets cut in days, and follows the queries that turn into booked revenue.

Landing pages built for the search

Sending paid traffic to your homepage wastes it. We build pages for the search that brought them, on a subdomain we host, never on the pages that rank - one message, one action, the proof to back it up. Exact-match traffic should convert at 15 to 20%. If it doesn't, the problem is the page, not the budget.

Offline conversions from your CRM

A form fill isn't a sale. Call tracking, a Google Sheet, Supabase and your CRM take about an hour to wire, and from then on every lead's outcome - qualified, booked, sold, and the value - goes back into Google, so Smart Bidding targets pipeline value, not raw lead volume.

Clean tracking first

Half of a campaign problem is a tracking problem you can't see. Before we touch bids we rebuild the tracking - Tag Manager, GA4, call tracking and your CRM feeding one store - so every lead and every call is counted once, and counted correctly.

Your channel mix depends on your market's awareness

Eugene Schwartz's 5 stages of awareness decide what we build first. Someone searching your service by name needs a page and an exact-match campaign. Someone who doesn't know the problem exists needs Meta.

1
Branded Search
Most aware

They know your brand. They're comparing you to competitors right now.

2
Paid Search + SEO
Product aware

They know solutions exist but have not decided who to go with yet.

3
SEO + Paid Search + CRO
Solution aware

They know the type of service they need but are still researching options.

4
Paid Social + Content
Problem aware

They know they have a problem but don't know the solution yet.

5
Paid Social Campaigns
Unaware

They don't even know they have a problem. You need to create the demand.

From audit to leads converting

We start with your business, your sales process and what a good lead is worth to you. Then we build the engine that gets those leads to your sales team, and the tracking that proves which ones became customers.

PHASE 1

Deep audit

A full Claude Code audit of campaigns, search terms, landing pages and tracking, plus your CRM data and competitors.

  • CRM and sales process review
  • Google Ads account audit
  • Landing page and conversion analysis
  • SEO opportunity report
PHASE 2

Tracking and campaigns live

Tracking rebuilt first. Then exact-match campaigns and landing pages built for the search that brought them, live in days.

  • Exact-match search campaigns live
  • Landing pages matched to intent
  • An offer that beats the auction
  • Offline conversions from your CRM
PHASE 3

Build the engine

New versions of the page that converts, follow-up the moment a lead lands, and SEO on the terms you already pay for.

  • Pages tested towards a 20% conversion rate
  • SMS and email on landing
  • Meta statics when demand is needed
  • SEO on your paid keywords
ONGOING

Scale & optimise

Routines watch search terms, negatives and cost per lead. A senior marketer acts on what they surface.

  • Outcome data steers the bids
  • Cost per sale down over time
  • Expand to new service categories
  • Meta lead ads where Google is dear

Every channel, one acquisition team

One team, one system. Campaigns, landing pages, tracking and creative used to need 5 to 10 people. Now it's 2 or 3 seniors, with one shared goal: more customers at a lower cost per sale.

Paid Search icon
Paid search

Google Ads

Exact-match transactional campaigns by service, fresh RSAs written from what's already converting, sitelinks and callouts tightened. Search terms and negatives run on a daily routine with a human gate, and the diagnosis is at the keyword level - impression share lost to ad rank is a different fix to budget.

  • Service-specific campaign architecture
  • Daily negatives with a human gate, monthly reverse sweep
  • Fresh RSAs from the account's own winners
  • Conversion tracking tied to CRM data
CRO icon
CRO

Landing pages & CRO

Landing pages are the single biggest lever for lead gen performance. Pages matched to the search that brought them, on a subdomain we host on GitHub and Cloudflare Pages, never on the pages that rank. The first page is the template; the next 3 are versions of the one that converts.

  • Landing pages matched to search intent, live in days
  • Headlines, length and offers tested until it converts
  • The headline says who it's for, the button says what they get
  • Longer forms that qualify the lead before your team calls
SEO & AEO icon
SEO & AEO

SEO & AEO

Rank and get cited for the service and category terms your ads already prove convert - we pull 12 months of Google Ads data and rank organically for the winners. Baseline first, then measured every 7 days. Local SEO for multi-location businesses and franchises is a strong fit.

  • Service page optimisation and creation
  • Local SEO for multi-location businesses and franchises
  • Targets pulled from your own Google Ads winners
  • AI search visibility and answer engine optimisation
Paid Social icon
Paid social

Paid social

For businesses where customers aren't yet solution-aware, paid social creates the demand. Lead gen statics don't need a background: a headline, a sub-headline and a CTA that show you understand what the customer is thinking, built as Figma layers and live in days, not weeks. When Google is too expensive for the service, Meta lead ads qualified inside the form, with an SMS the moment the lead lands.

  • Message-led statics from Figma layers, live in days
  • Retargeting search traffic and website visitors
  • Name the audience in the ad and Meta finds them
  • Lead ads with SMS follow-up when Google is too dear

From the brands we work with

Senior people who stay close, straight advice, and work that keeps moving. That's what they talk about.

Award-winning agency

19+ industry awards, and the platforms and tools every account runs on.

Partners
Google Meta Microsoft Klaviyo Shopify TikTok
Tools
Semrush Triple Whale Replo Claude Site Checker Data for SEO
Awards
Gold Award Davey Award Davey Award Communicator Award Viddy Award W3 Silver Award W3 Gold Award

Who we work with

Local or national, it doesn't matter. If leads drive your business and someone on your side owns the follow-up, this is for you.

Great fit

  • Trades and home services, insurance, utilities and telco, finance, health or professional services - local or national
  • Have a sales team that needs a consistent pipeline of qualified leads
  • Spending $5K+ a month on Google Ads and want it working harder
  • Want customers, not a cost-per-lead number that looks good
  • Ready to send lead outcomes back from your CRM
  • Value a strategic partner who understands your sales process

Probably not the right fit

  • Nobody on your side to call the leads back
  • Under $5K a month (not enough to learn from)
  • No sales process or team in place to handle the leads
  • Looking for someone to "just run my ads" without strategic input
  • Need brand building from scratch rather than customer acquisition
Google Meta Microsoft TikTok

Common questions

The things people ask first, answered the way we'd answer them on a call.

Leads start as soon as the campaigns are live, because exact-match transactional traffic landing on its own page should convert at 15 to 20% from the start. Before that: the call, the audit, then most accounts rebuilt and live in the first few weeks, tracking first. If the page isn't converting at 15%, we fix the page - we don't spend $500 finding out. SEO compounds over months.
Google Ads (Search and Performance Max), Meta Ads for demand creation, retargeting and lead ads, SEO and AEO, landing pages on a subdomain we host, and the tracking layer underneath - Tag Manager, GA4, call tracking and your CRM (HubSpot, Salesforce, Pipedrive or similar) feeding one store, so every lead's outcome gets back to the platforms. One team runs all of it.
Most agencies move at the speed of a monthly meeting, and most optimise to whatever's easiest to measure. We do neither. Your account is worked on continuously inside Claude Code, and we optimise to booked revenue - not cheap form fills that never buy. A senior marketer decides what changes and why, and the same person builds it. And the conversation is about leads, sales and profit, not keywords - when results aren't good we say so, and say what we're doing next.
Ideally, yes. CRM access lets us send every lead's outcome - qualified, booked, sold, and the value of the sale - back to Google, so bidding chases revenue instead of form fills. UTM tracking is the foundation, and for larger clients we add first and last touch attribution. The more outcome data flows back, the sharper the bidding gets.
A full Claude Code audit of your Google Ads account - campaigns, search terms, landing pages and conversion tracking - plus your CRM data and how you rank against competitors for your key services. We show you where budget is being wasted and where leads are being left on the table. The output is what we'd change first, not a generic report.
Yes, if there's search volume on Google for your service. Our approach is search-first: exact-match transactional keywords on their own page, then Meta to create demand where the market isn't searching yet. We've delivered results for B2B brands like Logitech and Blackpurl (185% YoY increase in demo bookings). If nobody's searching and nobody on your side calls the leads back, it's not the right fit.
No. You get senior marketers who've been running accounts like yours for years. Claude Code is the engine that lets them work faster and catch things sooner - it doesn't replace the judgement. The strategy is still human. The speed is what changes.
Sometimes we do. When Google is too expensive for the service - clicks too dear to convert - Meta lead ads, qualified inside the form, can turn into sales where search couldn't. But the lead never saw your site, so for a considered purchase the landing page still wins: it sells the offer, it qualifies harder, and it lets us track the lead through to the sale. We test both and let the cost per booked job decide.

Ready to see Claude Code on your account?

Tell us about your business and your sales process. We'll run a full audit of your account inside Claude Code and walk you through what we'd change first.