Connected straight into your ad accounts, your analytics and your CRM, with every change landing in your account history where you can see it. We optimise to booked revenue, not form fills - and the work ships in days, not weeks.
Lead gen accounts we've run, and what the work produced.

Grew Aussie Broadband from $18M to $350M ARR. 554% increase in connections. 65,400 new customers (+139% YoY). Australia's 5th-largest NBN provider, now ASX-listed.

Transformed LJ Hooker's digital strategy from a yearly Spring campaign to an always-on acquisition engine. Google Ads campaigns tripled leads and appraisals.

3 luxury hotel properties. Transformed digital strategy across paid search, SEO, and CRO. Wedding page traffic surged 1,644% and landing page CVR jumped 68%.
Most lead gen accounts are run to a cost-per-lead number, and the cheapest leads are usually the worst - the enquiries that never answer, never qualify, never buy. Chase them and you get a great-looking report and a quiet sales team.
We optimise the entire chain towards the leads that become customers: search, page, lead, qualified, booked, sold. Every outcome goes back to Google from your CRM, so bidding chases revenue - and the senior marketer who made the call is the one who builds it.
Exact-match transactional keywords first, so you're paying for real intent. Search terms, negatives, bids, budgets and ad copy get reviewed continuously, and budget leaking into searches that never convert gets cut in days, and follows the queries that turn into booked revenue.
Sending paid traffic to your homepage wastes it. We build pages for the search that brought them, on a subdomain we host, never on the pages that rank - one message, one action, the proof to back it up. Exact-match traffic should convert at 15 to 20%. If it doesn't, the problem is the page, not the budget.
A form fill isn't a sale. Call tracking, a Google Sheet, Supabase and your CRM take about an hour to wire, and from then on every lead's outcome - qualified, booked, sold, and the value - goes back into Google, so Smart Bidding targets pipeline value, not raw lead volume.
Half of a campaign problem is a tracking problem you can't see. Before we touch bids we rebuild the tracking - Tag Manager, GA4, call tracking and your CRM feeding one store - so every lead and every call is counted once, and counted correctly.
Eugene Schwartz's 5 stages of awareness decide what we build first. Someone searching your service by name needs a page and an exact-match campaign. Someone who doesn't know the problem exists needs Meta.
They know your brand. They're comparing you to competitors right now.
They know solutions exist but have not decided who to go with yet.
They know the type of service they need but are still researching options.
They know they have a problem but don't know the solution yet.
They don't even know they have a problem. You need to create the demand.
We start with your business, your sales process and what a good lead is worth to you. Then we build the engine that gets those leads to your sales team, and the tracking that proves which ones became customers.
A full Claude Code audit of campaigns, search terms, landing pages and tracking, plus your CRM data and competitors.
Tracking rebuilt first. Then exact-match campaigns and landing pages built for the search that brought them, live in days.
New versions of the page that converts, follow-up the moment a lead lands, and SEO on the terms you already pay for.
Routines watch search terms, negatives and cost per lead. A senior marketer acts on what they surface.
One team, one system. Campaigns, landing pages, tracking and creative used to need 5 to 10 people. Now it's 2 or 3 seniors, with one shared goal: more customers at a lower cost per sale.
Exact-match transactional campaigns by service, fresh RSAs written from what's already converting, sitelinks and callouts tightened. Search terms and negatives run on a daily routine with a human gate, and the diagnosis is at the keyword level - impression share lost to ad rank is a different fix to budget.
Landing pages are the single biggest lever for lead gen performance. Pages matched to the search that brought them, on a subdomain we host on GitHub and Cloudflare Pages, never on the pages that rank. The first page is the template; the next 3 are versions of the one that converts.
Rank and get cited for the service and category terms your ads already prove convert - we pull 12 months of Google Ads data and rank organically for the winners. Baseline first, then measured every 7 days. Local SEO for multi-location businesses and franchises is a strong fit.
For businesses where customers aren't yet solution-aware, paid social creates the demand. Lead gen statics don't need a background: a headline, a sub-headline and a CTA that show you understand what the customer is thinking, built as Figma layers and live in days, not weeks. When Google is too expensive for the service, Meta lead ads qualified inside the form, with an SMS the moment the lead lands.
Senior people who stay close, straight advice, and work that keeps moving. That's what they talk about.
"The passion and dedication that Webprofits brought to our business I hadn't really seen before. Their experience, the talent and breadth of the team they can offer has been a massive benefit to our business."
"Webprofits have been outstanding in their collaboration with Logitech to not only deliver some of the best results we've seen but in being a strategic partner who advise and inspire us across a number of facets of digital marketing."
"The guys came in and with our first sale they delivered record sales. Our first month was 100% year on year growth. If you're a business like us looking to go to that next level, I'd highly recommend working with Webprofits."
"Since we've started working with Webprofits we've seen consistent growth across the board. From strategic advice and direction through to tactical knowledge and execution, the team have helped us to understand and unlock the potential of digital across our network."
"When we look for a partner we're trying to find someone that we can trust. Webprofits deliver and we really enjoyed the process of working with the team, their honesty and their dedication to our success."
"Our partnership with Webprofits has been a game-changer for waterdrop in Australia. Their deep understanding of the local market, combined with a performance-driven approach, has helped us grow rapidly and efficiently."
19+ industry awards, and the platforms and tools every account runs on.
Local or national, it doesn't matter. If leads drive your business and someone on your side owns the follow-up, this is for you.
The things people ask first, answered the way we'd answer them on a call.