Senior marketers run your Google Ads inside Claude Code, connected straight into the account, the analytics and your CRM. For lead gen, landing pages built for the search that brought them and every lead's outcome sent back to Google. For ecommerce, Shopping and the feed worked every day, because that's where the money is.
Search accounts where the page and the bid did the work, and what it produced.

Grew Aussie Broadband from $18M to $350M ARR. 554% increase in connections. 65,400 new customers (+139% YoY). Australia's 5th-largest NBN provider, now ASX-listed.

Transformed LJ Hooker's digital strategy from a yearly Spring campaign to an always-on acquisition engine. Google Ads campaigns tripled leads and appraisals.

PCO car hire in a regulation-capped London market. Unified paid + organic search strategy delivered Splend's best month ever for new driver sign-ups.
The highest-quality leads come from people already searching for what you sell. Our first job is to own that space with campaigns built around intent - and the conversion rate of the page is what makes the bid affordable.
So we build the page first and bid second. A $30 click on a transactional keyword is fine when your page converts better than everyone else's, and when Google gets more competitive the work goes into the page, not the bids. Then your CRM data decides what gets more budget.
Exact-match transactional keywords first, on their own page, so you're paying for real intent. Broad match is a sifting exercise that comes later, once the account has outcome data to sift with.
Landing pages built for the search that brought them, on a subdomain we host, never on the pages that rank, then tested until they convert. Higher conversion rate, lower CAC, more room to outspend competitors.
UTM tracking into your CRM, then every lead's outcome - qualified, booked, sold, and the value - sent back into Google. Smart Bidding chases revenue, not vanity conversions.
Which campaigns generate the most sales, at the highest value, that convert at the fastest rate? That data dictates our optimisation decisions.
Eugene Schwartz's 5 stages of awareness decide the structure. Branded and exact-match service terms get their own campaigns and pages; broader terms get their own budget; the unaware get Meta, not search.
They know your brand. Branded search captures them before competitors do.
They know solutions exist. They're comparing providers right now.
They know the type of service they need. Still researching options.
They know they have a problem. Need education before conversion.
They don't know they have a problem. Search won't reach them here.
Tracking first, then exact-match campaigns on a page built for them, then the outcomes from your CRM steering the bids. Leads from the first days the campaigns are live, and a cost per sale that keeps coming down.
Tracking rebuilt first, so every lead and call is counted once. Then campaigns and landing pages matched to intent.
The page tested until it converts, every conversion tied to your CRM, fresh RSAs from what already converts.
Outcome data expands the account and cuts cost per sale. Diagnosis is at the keyword level: rank or budget.
SEO on the terms your ads prove, Shopping and PMax for ecommerce, catalogue ads from the same feed.
One team, one system. Search, Shopping, PMax, the landing pages and the tracking under them, run by the same senior marketer, with one shared goal: more customers at a cost that holds.
Service-specific campaign architecture with tight keyword targeting. Fresh RSAs written from what's already converting in your account, sitelinks and callouts tightened, and search terms and negatives worked on a daily routine.
Google's campaign type that finds conversions across Search, Shopping, Display, YouTube and Gmail. Search for precision, PMax for reach, budget allocated by which one produces the better CRM outcome. Asset groups fed the same winning messages as the statics.
Shopping is the immediate money for ecommerce. Claude Code works the feed on a schedule - product tags, supplemental feeds, the health-claim disapprovals that never stop - and we segment campaigns by new versus returning customers. The same feed runs catalogue ads on Meta.
Often cheaper CPCs than Google with an older, higher-income demographic. We import Google campaigns and optimise for the platform's unique audience characteristics.
Landing pages are the single biggest lever for search performance. Landing pages built for the search that brought them, on a subdomain we host, never on the pages that rank, then tested until they convert. When Google gets more competitive, the work is on the page, not the bids.
Same discipline. Different campaign architecture.
Precision, not volume. Exact-match transactional keywords, landing pages matched to intent, and lead outcomes back to Google.
See the lead gen approachShopping is the immediate money. The feed worked on a schedule, every major product scaled, catalogue and Shopping covering the full range.
See the ecommerce approachSenior people who stay close, straight advice, and work that keeps moving. That's what they talk about.
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19+ industry awards, and the platforms and tools every account runs on.
Search-led businesses with real intent behind the keyword, a page worth sending it to, and a CRM we can send the outcomes back from.
The things people ask first, answered the way we'd answer them on a call.