We don't optimise for leads. We optimise for customers.

Senior marketers run your Google Ads inside Claude Code, connected straight into the account, the analytics and your CRM. For lead gen, landing pages built for the search that brought them and every lead's outcome sent back to Google. For ecommerce, Shopping and the feed worked every day, because that's where the money is.

$500M+ in managed ad spend
Run inside Claude Code
Google Premier Partner
Splend UK
-84%
Cost per acquisition
Landing Page CVR
+48%
Increase
IHG Hotels
$31M → $39M
Web revenue
Total
$500M+
Managed ad spend
Trusted by 1,000+ brands

Real brands. Real numbers.

Search accounts where the page and the bid did the work, and what it produced.

1,822%
Revenue growth in 5 years
Y0 Y1 Y2 Y3 Y4 $350M

Grew Aussie Broadband from $18M to $350M ARR. 554% increase in connections. 65,400 new customers (+139% YoY). Australia's 5th-largest NBN provider, now ASX-listed.

New customers
65,400 (+139% YoY)
Connections
+554% growth
Broadband FY21
+53% growth
Organic
50% of leads
300%
Total enquiries in 12 months
100% 300%

Transformed LJ Hooker's digital strategy from a yearly Spring campaign to an always-on acquisition engine. Google Ads campaigns tripled leads and appraisals.

Appraisals
+274% in 1 month
Conversions
3x in 1 year
Strategy
Always-on approach
Award
REB Best Digital Campaign
-84%
Cost per acquisition (£154 → £24)
£154 £24

PCO car hire in a regulation-capped London market. Unified paid + organic search strategy delivered Splend's best month ever for new driver sign-ups.

Leads
+129% (core terms)
Conversions
+88% overall
Organic leads
+99% (doubled)
PMax share
27% of conversions

The page decides what you can afford to bid.

The highest-quality leads come from people already searching for what you sell. Our first job is to own that space with campaigns built around intent - and the conversion rate of the page is what makes the bid affordable.

So we build the page first and bid second. A $30 click on a transactional keyword is fine when your page converts better than everyone else's, and when Google gets more competitive the work goes into the page, not the bids. Then your CRM data decides what gets more budget.

Intent-based segmentation

Exact-match transactional keywords first, on their own page, so you're paying for real intent. Broad match is a sifting exercise that comes later, once the account has outcome data to sift with.

The page first, the bid second

Landing pages built for the search that brought them, on a subdomain we host, never on the pages that rank, then tested until they convert. Higher conversion rate, lower CAC, more room to outspend competitors.

Offline conversions from your CRM

UTM tracking into your CRM, then every lead's outcome - qualified, booked, sold, and the value - sent back into Google. Smart Bidding chases revenue, not vanity conversions.

Work backwards from CRM data

Which campaigns generate the most sales, at the highest value, that convert at the fastest rate? That data dictates our optimisation decisions.

Where paid search fits in the buying journey

Eugene Schwartz's 5 stages of awareness decide the structure. Branded and exact-match service terms get their own campaigns and pages; broader terms get their own budget; the unaware get Meta, not search.

1
Branded Search
Most aware

They know your brand. Branded search captures them before competitors do.

2
Paid Search (Service Terms)
Product aware

They know solutions exist. They're comparing providers right now.

3
Paid Search + Landing Pages
Solution aware

They know the type of service they need. Still researching options.

4
PMax + Content
Problem aware

They know they have a problem. Need education before conversion.

5
Paid Social (Not Search)
Unaware

They don't know they have a problem. Search won't reach them here.

From audit to leads converting

Tracking first, then exact-match campaigns on a page built for them, then the outcomes from your CRM steering the bids. Leads from the first days the campaigns are live, and a cost per sale that keeps coming down.

PHASE 1

Campaign build + landing page

Tracking rebuilt first, so every lead and call is counted once. Then campaigns and landing pages matched to intent.

  • Exact-match search campaigns live
  • Landing pages matched to intent
  • An offer that beats the auction
  • Offline conversions from your CRM
PHASE 2

Testing + CRM integration

The page tested until it converts, every conversion tied to your CRM, fresh RSAs from what already converts.

  • Pages tested until they convert
  • Conversions tied to CRM
  • Fresh RSAs from your winners
  • Daily negatives, human gate
PHASE 3

Scale + iterate

Outcome data expands the account and cuts cost per sale. Diagnosis is at the keyword level: rank or budget.

  • CRM feedback steers spend
  • Expand to new service categories
  • Keyword-level diagnosis
  • Meta lead ads where clicks are dear
ONGOING

Compound growth

SEO on the terms your ads prove, Shopping and PMax for ecommerce, catalogue ads from the same feed.

  • SEO on proven keywords
  • PMax and Shopping (ecom)
  • Catalogue ads on Meta
  • Continuous page iteration

Every search channel, one growth team

One team, one system. Search, Shopping, PMax, the landing pages and the tracking under them, run by the same senior marketer, with one shared goal: more customers at a cost that holds.

Google Search icon
Paid search

Google Search

Service-specific campaign architecture with tight keyword targeting. Fresh RSAs written from what's already converting in your account, sitelinks and callouts tightened, and search terms and negatives worked on a daily routine.

  • Service-specific campaign architecture
  • Search terms and negatives on a daily routine
  • Monthly reverse sweep for negatives that now block you
  • Conversion tracking tied to CRM data
Performance Max icon
Paid search

Performance Max

Google's campaign type that finds conversions across Search, Shopping, Display, YouTube and Gmail. Search for precision, PMax for reach, budget allocated by which one produces the better CRM outcome. Asset groups fed the same winning messages as the statics.

  • Search for precision, PMax for reach
  • Asset group optimisation
  • Audience signals
  • Product feed integration for ecommerce
Google Shopping icon
CRO

Google Shopping

Shopping is the immediate money for ecommerce. Claude Code works the feed on a schedule - product tags, supplemental feeds, the health-claim disapprovals that never stop - and we segment campaigns by new versus returning customers. The same feed runs catalogue ads on Meta.

  • Product tags and supplemental feeds worked daily
  • Disapprovals worked through, not waited on
  • The feed reused for Meta catalogue ads
  • New vs returning customer segmentation
Microsoft Ads icon
Paid search

Microsoft/Bing Ads

Often cheaper CPCs than Google with an older, higher-income demographic. We import Google campaigns and optimise for the platform's unique audience characteristics.

  • Often cheaper CPCs than Google
  • Older/higher-income demographic
  • Import Google campaigns and optimise for platform
  • Growing market share
Landing pages & CRO icon
CRO

Landing pages & CRO

Landing pages are the single biggest lever for search performance. Landing pages built for the search that brought them, on a subdomain we host, never on the pages that rank, then tested until they convert. When Google gets more competitive, the work is on the page, not the bids.

  • Landing pages matched to search intent, live in days
  • Headlines, length and offers tested until it converts
  • Competitive positioning
  • Conversion rate iteration to lower CAC

How paid search works for lead gen vs ecommerce

Same discipline. Different campaign architecture.

Lead Generation icon

Lead generation

Precision, not volume. Exact-match transactional keywords, landing pages matched to intent, and lead outcomes back to Google.

Campaign architecture - service-specific structure
Landing pages - built for the search, 15 to 20% conversion expected
Lead quality - offline conversions from your CRM
Attribution - work backwards from closed deals
Qualification - the form qualifies the lead before your team calls
See the lead gen approach
Ecommerce icon

Ecommerce

Shopping is the immediate money. The feed worked on a schedule, every major product scaled, catalogue and Shopping covering the full range.

Google Shopping - Shopping and PMax campaigns
Product feed - tags, supplemental feeds and disapprovals worked daily
Branded search - protection and capture
Demand capture - from paid social traffic
Segmentation - new vs returning customers
See the ecommerce approach

From the brands we work with

Senior people who stay close, straight advice, and work that keeps moving. That's what they talk about.

Award-winning agency

19+ industry awards, and the platforms and tools every account runs on.

Partners
Google Meta Microsoft Klaviyo Shopify TikTok
Tools
Semrush Triple Whale Replo Claude Site Checker Data for SEO
Awards
Gold Award Davey Award Davey Award Communicator Award Viddy Award W3 Silver Award W3 Gold Award

Who we work with

Search-led businesses with real intent behind the keyword, a page worth sending it to, and a CRM we can send the outcomes back from.

Great fit

  • Spending $5K+ a month on Google Ads and want it working harder
  • Lead generation or ecommerce business with proven demand
  • Want to own your highest-intent keywords, profitably
  • Ready for landing pages matched to intent and lead outcomes back from your CRM
  • Want a strategic partner, not just someone pressing buttons
  • Willing to invest in landing pages and conversion rate optimisation

Probably not the right fit

  • Under $5K a month (not enough to learn from)
  • No conversion tracking or CRM in place
  • Looking for the cheapest agency, not the best return
  • Want to approve every keyword change before it happens
  • Need brand awareness from scratch rather than demand capture
Google Microsoft Shopify Triple Whale Replo

Common questions

The things people ask first, answered the way we'd answer them on a call.

Both, for different purposes. Standard search campaigns give you tight control over high-intent keywords. PMax uses Google's AI to find conversions across Search, Shopping, Display, YouTube, and Gmail. We typically run both - search for precision, PMax for reach - and allocate budget based on which drives better CRM outcomes.
For lead gen, $5K+ a month on Google Ads, with the landing pages and tracking built by us inside that engagement. For ecommerce, Shopping and PMax need $10K+ a month to produce enough outcome data to optimise on. Below that there isn't enough to learn from.
We integrate UTM tracking into your CRM and send every lead's outcome - qualified, booked, sold, and the value of the sale - back into Google as an offline conversion. We optimise for cost per customer, not cost per lead. Feed Google form fills only and it will happily find you more of the cheap ones that never buy.
For lead gen, paid search captures high-intent demand from people actively searching for your service - exact-match transactional keywords, landing pages matched to intent, and the lead's outcome sent back from your CRM. For ecommerce, Shopping is the immediate money: we optimise the campaigns and the product feed before anything else, run PMax for reach, protect the brand terms, and put the same feed to work as catalogue ads on Meta.
Critical. Landing pages are the single biggest lever for search performance - a 1% lift in conversion rate means you can pay more per lead than competitors and still be more profitable. We build pages for the search that brought them, on a subdomain we host, never on the pages that rank, and test headlines, length and offers towards a 20% conversion rate. When Google gets more competitive, the fix is the page, not the bids.
Yes. Paid search captures immediate demand while SEO builds a compounding organic asset. Combining both means you hold the paid and the organic results for the terms that matter, and your ads data tells the SEO plan which category and service terms to rank for. Over time, SEO reduces your reliance on paid spend.
No. You get senior marketers who've been running accounts like yours for years. Claude Code is the engine that lets them work faster and catch things sooner - it doesn't replace the judgement. The strategy is still human. The speed is what changes.
No. We respect the account we inherit and add to it before we touch it. Fresh RSAs pointed at a new landing page, let them beat the incumbents, then pause the old ones - and only then test further. We also check the conversion goals on any account older than 2 years, because products change, forms move and the goals stop matching what you sell. If it's spending and the leads are good, the question is what you want changed, not what we'd change.

Ready to see Claude Code on your Google Ads account?

Tell us about your business. We'll run a full audit of your Google Ads account inside Claude Code and walk you through what we'd change first.