Google still drives most organic revenue. But ChatGPT, Gemini, Perplexity and AI Overviews now hand your buyers a shortlist of who to trust. Senior SEO strategists run both - technical SEO, content and AI visibility - inside Claude Code, connected to Search Console, your analytics and your site.
Brands where search was the growth engine, and what the work produced.

Built Aussie Broadband's organic search engine into their biggest lead source. Restructured hundreds of FAQ pages into individually optimised landing pages, driving half of all website leads through organic search.

Automotive dealership management software. Built search visibility and brand demand through targeted SEO strategy, driving a 152% increase in branded searches and 185% year-on-year increase in demo bookings.

Unified paid + organic search strategy in a regulation-capped market. Reinstated a critical page removed during rebrand, built 44 new keyword rankings, and earned 8 AI Overview features for "PCO car hire."
SEO still stands on 3 pillars - technical, content and authority. What changed is where your buyers look: ChatGPT, Gemini, Perplexity and AI Overviews now hand them a shortlist, and answer engines judge credibility and completeness before they recommend you.
We've evolved each pillar to work for both. One strategy that gets you found in Google and recommended by AI - not 2 programmes competing for budget.
Crawlability, speed, indexation, internal linking, schema and Google Business Profile, plus how the answer engines understand your brand as an entity. On-site work is close to a one-time job done properly, then checked on a schedule. With access to your site we ship the fixes. Without it, your team gets every step.
Category and product searches, not benefit searches. We pull 12 months of your Google Ads data, rank it by spend and return, and rank organically for the terms that already make you money. Then content a human couldn't write alone: first-hand reviews, benchmarks, comparison tools, your experts' knowledge. 90% of the time goes on the research, because anyone can ask for an article and almost nobody does the research that makes it different.
Off-site authority runs as its own campaign alongside the on-site work: links to the commercial pages that need them, and digital PR that earns the citations answer engines read as credibility. We own the strategy, and the outreach lands your expert content with journalists already covering your category.
Answer engines update every 7 to 10 days. So we track how often ChatGPT, Gemini and Perplexity cite you, find the gaps against the competitors they do cite, fix them on-site, and measure again a fortnight later.
Work with your team to define the commercial queries you need to protect - branded and non-branded. What are the questions your customers are asking AI?
Run those queries across ChatGPT, Perplexity, and AI Overviews. Map what sources are being referenced and what language is being used to describe your brand.
Identify gaps between what answer engines say about you and what you want them to say. Map your information architecture and find where influence is possible.
Make targeted changes - improve on-site content, build citations, fix entity inconsistencies, and create the authority signals answer engines need to recommend you.
Fortnightly tracking cycle. Answer engines update every 7 to 10 days - much faster than traditional algorithm updates - so we move fast and iterate constantly.
Baseline first - rankings, organic enquiries, AI citations - then the fixes with the lowest downside for what already ranks, then content built from research, checked against the baseline every 7 days.
Technical health, rankings, organic enquiries and how often AI cites you versus competitors. The baseline every week is measured against.
Fix what's broken and take the fast wins, with a low downside for every page that already ranks.
Content from research and your own experts, for the category and product searches that matter. Digital PR starts.
A monthly strategy meeting, a baseline check every 7 days, fortnightly AEO tracking, routines on rankings and citations.
Claude Code isn't a chatbot we ask for advice. It's connected to Search Console, your analytics, your rank data and your site, and it does the work. A senior strategist decides what to fix, what to publish and why.
Claude Code plugs into Google Search Console, GA4, your rank and keyword data and your CMS through their APIs, so the work happens on live data. Give us access to your site and the fixes and pages get shipped, not sent over as a recommendations deck.
Content strategy and production at whatever scale the category needs, and 90% of the time goes on the research. Because the build runs inside Claude Code we produce far more, far faster than a normal content team, without dropping the quality bar or handing it to a junior. Every piece is edited and approved by a human before it goes live.
For specialist topics where your team are the experts, a short session with them becomes articles with verbatim quotes no AI can fabricate. That's the E-E-A-T signal both Google and the answer engines reward. If your experts have been on camera for years, those transcripts are content waiting to be published.
Search Console, GA4, rankings and AI referral traffic from ChatGPT and Perplexity sit in one view. Ask for rankings, citations or what shipped this week and get it the same day - and you still get the monthly report and strategy meeting on top.
Senior people who stay close, straight advice, and work that keeps moving. That's what they talk about.
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19+ industry awards, and the platforms and tools every account runs on.
If your buyers search Google and ask AI before they contact you, being the answer they land on is what drives the lead.
The things people ask first, answered the way we'd answer them on a call.