Your SEO strategy wasn't built for AI search.

Google still drives most organic revenue. But ChatGPT, Gemini, Perplexity and AI Overviews now hand your buyers a shortlist of who to trust. Senior SEO strategists run both - technical SEO, content and AI visibility - inside Claude Code, connected to Search Console, your analytics and your site.

20 years of search expertise
Award-winning SEO team
Proprietary AEO framework
Search expertise
20 years
Of experience
Aussie Broadband
50%
Of leads from organic
Blackpurl
152%
Branded search growth
Search awards
11+
Industry awards
Trusted by 1,000+ brands

Real brands. Real numbers.

Brands where search was the growth engine, and what the work produced.

50%
Of website leads from organic search
50%

Built Aussie Broadband's organic search engine into their biggest lead source. Restructured hundreds of FAQ pages into individually optimised landing pages, driving half of all website leads through organic search.

Revenue growth
$18M → $350M+ ARR
Total leads
133,999 generated
FAQ strategy
Hundreds of pages restructured
Award
SEMrush Best Integrated Campaign
152%
Increase in branded searches
100% +152%

Automotive dealership management software. Built search visibility and brand demand through targeted SEO strategy, driving a 152% increase in branded searches and 185% year-on-year increase in demo bookings.

Demo bookings
+185% YoY
Branded searches
+152%
Category
B2B SaaS
Industry
Automotive
+99%
Organic leads doubled
170 339

Unified paid + organic search strategy in a regulation-capped market. Reinstated a critical page removed during rebrand, built 44 new keyword rankings, and earned 8 AI Overview features for "PCO car hire."

Organic leads
170 → 339
AI Overviews
8 featured
Top 3 rankings
30% of queries
Domain rating
+4 points

3 foundations. Evolved for the age of AI.

SEO still stands on 3 pillars - technical, content and authority. What changed is where your buyers look: ChatGPT, Gemini, Perplexity and AI Overviews now hand them a shortlist, and answer engines judge credibility and completeness before they recommend you.

We've evolved each pillar to work for both. One strategy that gets you found in Google and recommended by AI - not 2 programmes competing for budget.

On-site technical & entities

Crawlability, speed, indexation, internal linking, schema and Google Business Profile, plus how the answer engines understand your brand as an entity. On-site work is close to a one-time job done properly, then checked on a schedule. With access to your site we ship the fixes. Without it, your team gets every step.

Content & topical authority

Category and product searches, not benefit searches. We pull 12 months of your Google Ads data, rank it by spend and return, and rank organically for the terms that already make you money. Then content a human couldn't write alone: first-hand reviews, benchmarks, comparison tools, your experts' knowledge. 90% of the time goes on the research, because anyone can ask for an article and almost nobody does the research that makes it different.

Link building & digital PR

Off-site authority runs as its own campaign alongside the on-site work: links to the commercial pages that need them, and digital PR that earns the citations answer engines read as credibility. We own the strategy, and the outreach lands your expert content with journalists already covering your category.

Our proprietary AEO framework

Answer engines update every 7 to 10 days. So we track how often ChatGPT, Gemini and Perplexity cite you, find the gaps against the competitors they do cite, fix them on-site, and measure again a fortnight later.

1

Identify

Work with your team to define the commercial queries you need to protect - branded and non-branded. What are the questions your customers are asking AI?

2

Analyse

Run those queries across ChatGPT, Perplexity, and AI Overviews. Map what sources are being referenced and what language is being used to describe your brand.

3

Audit

Identify gaps between what answer engines say about you and what you want them to say. Map your information architecture and find where influence is possible.

4

Implement

Make targeted changes - improve on-site content, build citations, fix entity inconsistencies, and create the authority signals answer engines need to recommend you.

5

Measure

Fortnightly tracking cycle. Answer engines update every 7 to 10 days - much faster than traditional algorithm updates - so we move fast and iterate constantly.

Think of an answer engine as the best salesperson in your business. It's going to be either your biggest advocate or it's just not going to show you at all. Our framework builds the signals that make AI recommend you.

From audit to results

Baseline first - rankings, organic enquiries, AI citations - then the fixes with the lowest downside for what already ranks, then content built from research, checked against the baseline every 7 days.

PHASE 1

Comprehensive audit

Technical health, rankings, organic enquiries and how often AI cites you versus competitors. The baseline every week is measured against.

  • Technical crawl of the entire site
  • 12 months of Ads data, ranked
  • Content gap assessment
  • AEO baseline: how AI sees you
PHASE 2

Quick wins & technical fixes

Fix what's broken and take the fast wins, with a low downside for every page that already ranks.

  • Core web vitals
  • Schema and structured data
  • Positions 2 to 4 moved first
  • NAP and entity cleanup
PHASE 3

Content & authority

Content from research and your own experts, for the category and product searches that matter. Digital PR starts.

  • Category and product content
  • Expert content from your specialists
  • Digital PR outreach
  • First AEO framework cycle
ONGOING

Ongoing cadence

A monthly strategy meeting, a baseline check every 7 days, fortnightly AEO tracking, routines on rankings and citations.

  • One strategy meeting a month
  • Fortnightly AEO cycles
  • Reports on request, same day
  • Baseline checked every 7 days

What running inside Claude Code actually means.

Claude Code isn't a chatbot we ask for advice. It's connected to Search Console, your analytics, your rank data and your site, and it does the work. A senior strategist decides what to fix, what to publish and why.

Research icon
Connections

Connected, not screenshotted

Claude Code plugs into Google Search Console, GA4, your rank and keyword data and your CMS through their APIs, so the work happens on live data. Give us access to your site and the fixes and pages get shipped, not sent over as a recommendations deck.

  • Search Console, GA4 and rank data, live
  • Large-scale keyword and competitor analysis
  • Fixes executed directly on-site with access
  • Every step handed over for your team without it
Content Production icon
Content

Strategy and production, as far as you want to go

Content strategy and production at whatever scale the category needs, and 90% of the time goes on the research. Because the build runs inside Claude Code we produce far more, far faster than a normal content team, without dropping the quality bar or handing it to a junior. Every piece is edited and approved by a human before it goes live.

  • Written for search intent and AI answers, not word count
  • Brief, production, human edit, publish
  • First-hand reviews, benchmarks and comparisons, not filler
  • One article a month, or a full category microsite
Expert Content icon
Expert content

Your specialists, captured in 30 minutes

For specialist topics where your team are the experts, a short session with them becomes articles with verbatim quotes no AI can fabricate. That's the E-E-A-T signal both Google and the answer engines reward. If your experts have been on camera for years, those transcripts are content waiting to be published.

  • Brief prepared ahead of each session
  • 3 to 4 expert articles from one session
  • Verbatim quotes for credibility and E-E-A-T
  • Multiple angles from a single session
Analytics icon
Measurement

One view, and a report the same day

Search Console, GA4, rankings and AI referral traffic from ChatGPT and Perplexity sit in one view. Ask for rankings, citations or what shipped this week and get it the same day - and you still get the monthly report and strategy meeting on top.

  • Search Console, GA4 and rank tracking in one view
  • AI referral traffic tracked separately
  • Routines that catch a dropped ranking or lost citation in days
  • Reports on request, the same day

From the brands we work with

Senior people who stay close, straight advice, and work that keeps moving. That's what they talk about.

Award-winning agency

19+ industry awards, and the platforms and tools every account runs on.

Partners
Google Meta Microsoft Klaviyo Shopify TikTok
Tools
Semrush Triple Whale Replo Claude Site Checker Data for SEO
Awards
Gold Award Davey Award Davey Award Communicator Award Viddy Award W3 Silver Award W3 Gold Award

Who we work with

If your buyers search Google and ask AI before they contact you, being the answer they land on is what drives the lead.

Great fit

  • Already investing in SEO and want to evolve your strategy for AI search
  • Ecommerce brand that wants organic revenue, not just organic traffic
  • Lead gen business where organic search drives qualified leads
  • Multi-location or franchise business where local search carries the leads
  • Willing to invest in a 12+ month strategy - not overnight rankings
  • Want to be found in ChatGPT, Perplexity, and AI Overviews alongside Google

Probably not the right fit

  • Brand new website with no domain authority (we build on foundations, not from zero)
  • Looking for guaranteed rankings or overnight results
  • Want a few blog posts per month and call it SEO
  • Not willing to invest in technical improvements to your website
  • Need brand strategy from scratch rather than search visibility
Google Semrush Site Checker Data for SEO Claude

Common questions

The things people ask first, answered the way we'd answer them on a call.

Yes. Google still drives the majority of organic revenue for most businesses. But the brands winning in AI search are the ones with strong SEO foundations. AEO is built on the same principles - technical health, content authority, and credible citations. Investing in SEO now is the best way to protect your visibility as AI search grows.
SEO optimises your website to rank in traditional search results. AEO optimises your brand to be recommended by answer engines like ChatGPT, Perplexity, and Google's AI Overviews. The foundations are the same - technical health, authoritative content, and credible backlinks - but AEO adds entity management, sentiment analysis, and citation building specifically for how AI models evaluate and recommend brands. We deliver both as one integrated strategy.
We set a baseline first - rankings, organic enquiries, AI citations - then check against it every 7 days. AI-visibility fixes can move within weeks, because answer engines update every 7 to 10 days. Technical fixes and positions 2 to 4 on commercial terms move next. Content and authority compound over months. You'll see the work shipping and the numbers moving from the start, not at the end of a quarter.
Yes, 2 ways. For topics where we have the expertise, a senior strategist sets the brief, Claude Code produces the draft, and a human edits and approves every piece before it goes live. For specialist topics - legal, medical, financial - a short session with your experts becomes articles with verbatim quotes no AI can fabricate. All of it is written for search intent and for AI answers, and 90% of the time goes on the research. Google's problem was never AI-assisted content - it's content that adds nothing.
We track 3 things: selection (are you being chosen as a source for commercial queries?), citations (are answer engines referencing your content?), and demand (is AI referral traffic growing?). We run our AEO framework on a fortnightly cycle, and AI referral traffic from ChatGPT and Perplexity is tracked separately in GA4.
Senior SEO strategists who've ranked hundreds of sites. A senior strategist decides what changes and why, and the same person builds it inside Claude Code. No juniors behind the scenes, no layers between you and the work.
No. You get senior SEO strategists who've ranked hundreds of sites. Claude Code is the engine that lets them ship far more, far faster - it doesn't replace the strategy or the quality control. Every piece is edited and approved by a human before it goes live. The judgement is human. The speed is what changes.
Not without a baseline and a reason. If you already have organic revenue, every recommendation carries a low downside for what's earning now - we don't rewrite a number one page because we know a better title tag. Ad landing pages go on a subdomain, never on the pages that rank. If you have no rankings yet, we can be aggressive, because there's only upside.

Ready to be found everywhere your customers are searching?

Tell us where your brand is today. We'll run a full SEO + AEO audit of your site inside Claude Code and walk you through what we'd fix first.